Martin Luther King III
Global Human Rights Activist. @DrumMajorInst Co-Founder & Chairman of the Board. Co-Founder @GiveUsTheBallot. Press: [email protected].
344,789
Followers
3,406
Following
6,362
Tweets
699.6
Avg Engagement
448
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @OfficialMLK3's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2014-08-14
- Verification:No
- Location:Not specified
Data Summary
- Tweets Analyzed:3,240
- Avg Likes per Tweet:398.4
- Avg Retweets per Tweet:301.2
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,240 tweetsThe account has high average likes and retweets, indicating strong audience interaction. The content is well-received and often shared, suggesting a dedicated and active community.
398.4
Avg Likes/Tweet
301.2
Avg Retweets/Tweet
1,290,920
Total Likes
975,911
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
43
Median Likes
19
Median Retweets
212
75th Percentile
257,815
Top Tweet
2.03
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
51.5%
Original
9.5%
Replies
33.5%
Retweets
5.4%
Quotes
0.0%
Threads
0.6%
With Media
39.8%
With Links
39.0%
With #Tags
52.7%
With @Mentions
7.7%
With Emojis
197
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.18
Reply/Original Ratio
0.16
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
86.5%
Weekday Posts
13.5%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,240 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 1,087 retweets (34% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,240 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe audience is primarily interested in civil rights, history, and social justice issues. They are likely politically engaged individuals and supporters of human rights causes.
Good
Audience Quality
19.9%
Suspicion Index
16.3%
Low-Quality %
121
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
26.5%
Empty Bio
10.3%
<10 Tweets
25.9%
Mass Following (>2K)
0.0%
New (<90 days)
40.2%
Low Ratio (<0.1)
0.0%
New (<180 days)
81.8%
No URL
6.1%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
162,385,934
Total Potential Reach
121
Median Follower Reach
484
75th Percentile Reach
14.9%
>1K followers
2.3%
>10K followers
0.6%
>50K followers
0.4%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
76.2%
Creators
38,124 accounts
13.5%
Consumers
6,743 accounts
10.3%
Dormant
5,133 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
1,925
Verified Followers
1.91% of total
13,585
Protected Accounts
13.45% of total
8 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,103,752 | Wrestler | Wrestling, Motivation, Self-promotion |
| @GretaThunberg | 5,819,085 | Activist | Climate activism, Environmentalism, Asperger's |
| @kerrywashington | 5,502,475 | - | - |
| @common | 5,320,113 | Musician | Music, Pre-order, Pre-save |
| @UNESCO | 3,683,219 | Organization | Education, Sciences, Culture |
| @amanpour | 3,198,557 | Journalist | Global affairs, journalism, news |
| @TonyRobbins | 3,194,757 | Motivational Speaker | Motivation, Entrepreneurship, Leadership |
| @ShehuSani | 3,067,983 | Politician | Human Rights, Author, PanAfricanist |
| @IlhanMN | 3,006,950 | Congresswoman | Mom, Refugee, Progressive |
| @Ghonim | 2,861,430 | - | - |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
74,399
Followers With Bio
26,600
Followers Without Bio
73.66%
% With Bio
26.34%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,240 analyzed593,869
Combined Engagement
292,785
Total Likes
301,084
Total Retweets
118,774
Avg per Tweet
Key Metrics for Viral Tweets
20%
With Media
40%
With Hashtags
20%
With @Mentions
20%
With Links
Topical Analysis:
RT @KamalaHarris: While I may be the first woman in this office, I will not be the last—because every little girl watching tonight sees tha…
53 years ago today, my father was taken from this world. 💔 I was only 10 years old when my father was killed, but at the time of his funeral, I fully realized the impact and importance of what my father was trying to do. Create a world of freedom, justice & equality for all.
Chadwick Boseman brought history to life on the silver screen, from Jackie Robinson, James Brown and Thurgood Marshall. As Black Panther, he was also a superhero to many. And despite his 4 year long battle with cancer, he kept fighting and he kept inspiring. He will be missed.
Dad, today we're marching for you. #MLKDay x #MLKLegacy x #DeliverForVotingRights https://t.co/J6NkZY1zxW
This #MLKDay, I will not accept empty promises in pursuit of my father's dream. I do not want to see photo ops of elected officials if they are not willing to put voting rights over the filibuster. Today is a day of service and action. Congress must #DeliverForVotingRights.
Key Insights & Takeaways
The account frequently references historical figures and events, which likely resonates with their audience's interest in civil rights history. They emphasize themes of legacy, justice, and activism, which are central to their messaging. The use of hashtags like #MLKDay and #DeliverForVotingRights highlights their focus on ongoing social justice movements.
Strengths
- + Strong engagement rates above platform average
- + Established follower base of 344,789
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @OfficialMLK3 reveals an well-established Twitter presence with 344,789 followers. The account demonstrates a content-creator strategy, averaging 699.6 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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