小学館 Oggi

小学館 Oggi

@oggi_jp

ファッション誌『Oggi(オッジ)』(毎月28日ごろ発売)のサイト『https://oggi.jp/』の公式アカウントです。 働く女性がもっと美しく、HAPPYになるための情報をつぶやきます。【偽ECサイトにご注意ください】

小学館 https://oggi.jp/ Joined 2010-03-16 Date of Analysis: Dec 16, 2025

166,096

Followers

5,409

Following

29,894

Tweets

356.4

Avg Engagement

901

Listed

Yes

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @oggi_jp's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Macro Influencer (100K+)
  • Account Age:2010-03-16
  • Verification:Yes
  • Location:小学館

Data Summary

  • Tweets Analyzed:3,250
  • Avg Likes per Tweet:219.6
  • Avg Retweets per Tweet:136.7
  • Followers Analyzed:50,000

Engagement Analysis

Based on 3,250 tweets

The account has high average likes and retweets, indicating strong audience interaction. It frequently shares links to articles and special content, encouraging further engagement.

219.6

Avg Likes/Tweet

136.7

Avg Retweets/Tweet

713,818

Total Likes

444,379

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

17

Median Likes

2

Median Retweets

36

75th Percentile

52,592

Top Tweet

2.15

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Broadcaster

Primarily shares original content

70.1%

Original

14.8%

Replies

13.7%

Retweets

1.4%

Quotes

0.0%

Threads

0.0%

With Media

80.9%

With Links

81.9%

With #Tags

32.9%

With @Mentions

32.0%

With Emojis

144

Avg Length

Audience Reaction Profile

Broadcast

Focuses on original content over replies

0.21

Reply/Original Ratio

0.1

Quote/RT Ratio

Posting Rhythm

Somewhat Bursty

Occasional posting spikes

68.4%

Weekday Posts

31.6%

Weekend Posts

Top Hashtags

#ファッション (955) #コーデ (757) #コーディネート (741) #着こなし (294) #今日のコーデ (286) #oggi (282) #朝比奈彩 (266) #毎日コーデ (260) #滝沢カレン (249) #春ファッション (224)

Most Mentioned

@sascha348 (89) @oggi_jp (85) @oricon (45) @tokushima_erika (41) @modelpress (38) @waka_y_official (36) @oggi_jpをフォロー (32) @uniqlo_jp (30) @kobito_monster (25) @nana_ryukoh (19)

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Content Strategy Analysis

Based on 3,250 tweets

Content Type Distribution

Content Breakdown

Original Tweets 2,279 (70%)
Replies 481 (15%)
Retweets 444 (14%)
Quote Tweets 46 (1%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 444 retweets (14% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,250 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 50,000 followers

The primary audience is working women interested in fashion and beauty. The content also appeals to fans of K-pop groups like TOMORROW X TOGETHER and J-pop groups like Johnny's West.

Average

Audience Quality

23.5%

Suspicion Index

19.3%

Low-Quality %

30

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

33.0%

Empty Bio

7.2%

<10 Tweets

21.5%

Mass Following (>2K)

0.0%

New (<90 days)

64.9%

Low Ratio (<0.1)

0.0%

New (<180 days)

91.7%

No URL

5.5%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

25,991,384

Total Potential Reach

30

Median Follower Reach

153

75th Percentile Reach

7.1%

>1K followers

0.4%

>10K followers

0.1%

>50K followers

0.1%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

86.5%

Creators

43,267 accounts

6.3%

Consumers

3,130 accounts

7.2%

Dormant

3,603 accounts

77

Verified Followers

0.15% of total

0.2%

Professional Bios

founder, dev, analyst, etc.

0.04

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

日本 (1,554) Japan (464) 日本 東京 (263) 東京 (163) 大阪 (113) Tokyo-to, Japan (108) 東京都 (107) 北海道 (103) 日本 大阪 (90) Tokyo (79)

150

Verified Followers

0.15% of total

7,184

Protected Accounts

7.11% of total

5 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@LiSA_OLiVE 1,612,567 Singer Music, Anime, Live Performances
@egutakuya 1,431,017 声優 Voice acting, LINE stamps
@tsuda_ken 1,054,365 Voice Actor anime, movies, photography
@shouta0811aoi 1,011,373 Singer Music, Tarot, Support
@yuukikikuchi 952,258 Illustrator Art, Drawing, Design
@animatetimes 674,092 Anime News Anime, Voice Actors, News
@narita_yusuke 604,520 Comedian Travel, Photography, Food
@wni_jp 592,432 Meteorologist weather forecast, meteorology, disaster prevention
@Aimer_and_staff 572,460 Musician Music, Artist, Tour
@ochyai 551,827 Media Artist HCI, Fab, XR

Top Keywords in Follower Bios

rt (1,922) twitter (1,521) west (1,245) dm (722) ol (541) love (529) line (517) instagram (343) youtube (310) w (295)

Top Hashtags in Follower Bios

#ホ (540) #懸賞 (403) #ラリファミリー (297) #懸賞好きさんと繋か (289) #かふ便 (256) #懸賞仲間募集中 (208) #セ (180) #懸賞垢さんと繋か (179) #フォロハ (165) #コハ (161)

68,763

Followers With Bio

32,236

Followers Without Bio

68.08%

% With Bio

31.92%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,250 analyzed

171,858

Combined Engagement

118,555

Total Likes

53,303

Total Retweets

34,372

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

100%

With Hashtags

60%

With @Mentions

100%

With Links

Topical Analysis:

Fashion Beauty K-Pop Celebrity Interviews Audience Safety
小学館 Oggi
@oggi_jp

#TOMORROW_X_TOGETHER が https://t.co/USRvf14xZSに初登場! 撮り下ろしカットをひと足お先にお届けします。 インタビューでは、最新作『#TheNameChapter : #TEMPTATION』についても伺っています。記事公開は1月21日!どうぞお楽しみに✨ #투모로우바이투게더 #TXT @TXT_bighit @TXT_bighit_jp https://t.co/cdmzqULhEY

2023-01-18
Retweets: 10,418 Likes: 42,174 Engagement: 52,592
小学館 Oggi
@oggi_jp

1月27日に『#TheNameChapter : #TEMPTATION』でカムバックする #TOMORROW_X_TOGETHER のスペシャルインタビューが到着✨ 今、最も注目を集めるグローバルスターの魅力を写真とともにお届けします! 記事はこちら▶︎https://t.co/IOmp36NRrQ #투모로우바이투게더 #TXT @TXT_bighit @TXT_bighit_jp https://t.co/hEGDuBW3Ov

2023-01-20
Retweets: 9,159 Likes: 38,117 Engagement: 47,276
小学館 Oggi
@oggi_jp

ジャニーズWEST 秘蔵カット公開! マル秘取材メモも!?〈Oggi3月号 1月27日発売〉 詳細はこちらです▶️https://t.co/2hLOVlISuN #ジャニーズWEST #重岡大毅 #藤井流星 #小瀧望 #中間淳太 #桐山照史 #濵田崇裕 #神山智洋 #JWHD #Oggi3月号 https://t.co/O2ZUiathkZ

2023-01-25
Retweets: 5,119 Likes: 20,690 Engagement: 25,809
小学館 Oggi
@oggi_jp

ジャニーズWEST、7ヶ月ぶりに全員集合! 街頭スナップ風の私服企画で…♡〈Oggi10月号 8月26日発売〉 詳細はこちら▶️https://t.co/oAKEqDZGJI #ジャニーズWEST #小瀧望 #濵田崇裕 #藤井流星 #神山智洋 #中間淳太 #桐山照史 #重岡大毅 #JWHD #Oggi #Oggi30周年 https://t.co/oyp9vvqUTi

2022-08-18
Retweets: 5,676 Likes: 17,574 Engagement: 23,250
小学館 Oggi
@oggi_jp

RT @doraemonChannel: \Happy Birthday ドラえもん♪/ 今日9月3日は、ドラえもんのお誕生日♪ドラえもんの生誕90年前という記念すべき日を、みんなでたのしくお祝いしてね!! https://t.co/KnRKBmU6Tt #ドラ誕2022 ht…

2022-09-02
Retweets: 22,931 Likes: 0 Engagement: 22,931

Key Insights & Takeaways

The account frequently shares content related to K-pop groups and celebrity interviews, which drives engagement. It emphasizes fashion and beauty tips for working women, aligning with its target audience's interests. It includes warnings about fake EC sites, showing a commitment to audience safety and trust.

Strengths

  • + Strong engagement rates above platform average
  • + Established follower base of 166,096
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @oggi_jp reveals an well-established Twitter presence with 166,096 followers. The account demonstrates a content-creator strategy, averaging 356.4 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025