Ole Miss

Ole Miss

@OleMiss

Official account of the University of Mississippi | Mississippi's flagship university | #OleMiss | #Rebels | #HottyToddy

University, MS https://olemiss.edu/ Joined 2008-06-13 Date of Analysis: Dec 16, 2025

114,580

Followers

1,545

Following

14,644

Tweets

75.7

Avg Engagement

599

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @OleMiss's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Macro Influencer (100K+)
  • Account Age:2008-06-13
  • Verification:No
  • Location:University, MS

Data Summary

  • Tweets Analyzed:3,219
  • Avg Likes per Tweet:49.2
  • Avg Retweets per Tweet:26.5
  • Followers Analyzed:10,000

Engagement Analysis

Based on 3,219 tweets

The account maintains a consistent level of engagement with an average of 1,624 likes and 281 retweets per tweet. Its content is designed to foster interaction and support for the university and its athletic programs.

49.2

Avg Likes/Tweet

26.5

Avg Retweets/Tweet

158,348

Total Likes

85,448

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

5

Median Likes

5

Median Retweets

56

75th Percentile

5,542

Top Tweet

0.66

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Mixed

Balanced content approach

42.0%

Original

16.9%

Replies

38.0%

Retweets

3.1%

Quotes

0.0%

Threads

2.0%

With Media

88.6%

With Links

51.2%

With #Tags

47.4%

With @Mentions

20.3%

With Emojis

176

Avg Length

Audience Reaction Profile

Interactive

Balances broadcasting with conversation

0.4

Reply/Original Ratio

0.08

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

82.3%

Weekday Posts

17.7%

Weekend Posts

Top Hashtags

#hottytoddy (564) #olemiss (364) #olemissbound (108) #olemissgivingday (99) #olemissgrad19 (80) #olemissgrad20 (41) #olemissgrad21 (40) #rebsbsb (38) #olemissgrad22 (34) #olemissgrad23 (32)

Most Mentioned

@olemissrebels (252) @olemiss (127) @olemissnews (83) @olemissbsb (65) @olemissfb (64) @olemisssports (62) @umlibarts (55) @olemissbound (53) @olemisspharmacy (49) @thesecu (44)

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Content Strategy Analysis

Based on 3,219 tweets

Content Type Distribution

Content Breakdown

Original Tweets 1,352 (42%)
Replies 545 (17%)
Retweets 1,222 (38%)
Quote Tweets 100 (3%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 1,222 retweets (38% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,219 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 10,000 followers

The primary audience includes students, alumni, fans of Ole Miss sports, and the general public interested in university news. The account also targets media and potential recruits through its content and promotions.

Average

Audience Quality

33.6%

Suspicion Index

51.9%

Low-Quality %

7

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

58.2%

Empty Bio

57.0%

<10 Tweets

4.9%

Mass Following (>2K)

0.0%

New (<90 days)

58.1%

Low Ratio (<0.1)

0.0%

New (<180 days)

91.0%

No URL

45.5%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

1,849,605

Total Potential Reach

7

Median Follower Reach

46

75th Percentile Reach

2.0%

>1K followers

0.2%

>10K followers

0.0%

>50K followers

0.0%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

22.0%

Creators

2,201 accounts

21.0%

Consumers

2,103 accounts

57.0%

Dormant

5,696 accounts

78

Verified Followers

0.78% of total

2.7%

Professional Bios

founder, dev, analyst, etc.

0.07

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

Mississippi, USA (167) Oxford, MS (165) United States (81) Memphis, TN (58) Tupelo, MS (37) Jackson, MS (33) Nashville, TN (30) Atlanta, GA (28) Houston, TX (28) Alabama, USA (26)

78

Verified Followers

0.78% of total

719

Protected Accounts

7.19% of total

3 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@BriannaWu 145,353 Software Engineer politics, activism, technology
@Messiahanthem 127,676 - -
@HeatherNauert 98,895 Diplomat Foreign policy, Diplomacy, Media
@JeanChatzky 81,714 Financial journalist finance, writing, podcasting
@AGreeneIV 37,994 - -
@ikhide 36,709 - -
@uaf 31,922 - -
@larrythkw 31,734 - -
@fouwzi 31,317 - -
@jedfoundation 30,466 - -

Top Keywords in Follower Bios

high (478) school (468) class (445) gpa (438) co (335) lbs (325) football (274) miss (256) email (173) baseball (169)

Top Hashtags in Follower Bios

#hottytoddy (28) #1 (21) #3 (13) #4 (11) #8 (10) #9 (9) #13 (9) #6 (9) #5 (8) #olemiss (8)

4,180

Followers With Bio

5,820

Followers Without Bio

41.8%

% With Bio

58.2%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,219 analyzed

18,552

Combined Engagement

2,691

Total Likes

15,861

Total Retweets

3,710

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

40%

With Hashtags

80%

With @Mentions

60%

With Links

Topical Analysis:

University Branding Sports Promotion Student Achievements Community Engagement Event Coverage Hashtag Marketing Brand Identity

Key Insights & Takeaways

The account frequently highlights student athletes and their achievements, which helps build pride and loyalty among followers. It leverages major events like the Miss USA pageant to align with broader cultural moments and increase visibility. The use of hashtags and celebratory language reinforces brand identity and community spirit.

Strengths

  • + Established follower base of 114,580
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @OleMiss reveals an growing Twitter presence with 114,580 followers. The account demonstrates a content-creator strategy, averaging 75.7 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025