OMS RDC
Compte https://x.com/ officiel de l'OMS 🇨🇩 | Official https://x.com/ account of the World Health Organization (WHO), #UnitedNations’ Health Agency in the DRC🇨🇩
98,133
Followers
298
Following
8,062
Tweets
13.7
Avg Engagement
150
Listed
Yes
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @OMSRDCONGO's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2019-04-09
- Verification:Yes
- Location:Ville-Province : Kinshasa
Data Summary
- Tweets Analyzed:3,250
- Avg Likes per Tweet:8.5
- Avg Retweets per Tweet:5.2
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,250 tweetsThe account has a consistent engagement rate with an average of 105 likes and 33 retweets per tweet. It frequently interacts with other WHO accounts and notable figures in the health sector.
8.5
Avg Likes/Tweet
5.2
Avg Retweets/Tweet
27,467
Total Likes
16,994
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
6
Median Likes
3
Median Retweets
17
75th Percentile
247
Top Tweet
0.14
Engagement per 1K Followers
Normalized influence metric
Long Tail
Engagement Pattern
Mix of hits and regular posts
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
41.4%
Original
24.3%
Replies
19.7%
Retweets
14.6%
Quotes
0.0%
Threads
0.1%
With Media
86.8%
With Links
81.3%
With #Tags
47.2%
With @Mentions
49.3%
With Emojis
265
Avg Length
Audience Reaction Profile
Interactive
Balances broadcasting with conversation
0.59
Reply/Original Ratio
0.74
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
78.7%
Weekday Posts
21.3%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,250 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 639 retweets (20% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,250 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe primary audience includes health professionals, policymakers, and the general public in the DRC interested in public health updates. It also reaches a broader international audience through WHO's global outreach.
Below Average
Audience Quality
36.3%
Suspicion Index
49.1%
Low-Quality %
7
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
55.6%
Empty Bio
61.7%
<10 Tweets
4.7%
Mass Following (>2K)
0.0%
New (<90 days)
68.3%
Low Ratio (<0.1)
0.0%
New (<180 days)
95.0%
No URL
42.6%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
2,931,582
Total Potential Reach
7
Median Follower Reach
37
75th Percentile Reach
2.4%
>1K followers
0.3%
>10K followers
0.1%
>50K followers
0.0%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
14.6%
Creators
1,458 accounts
23.7%
Consumers
2,373 accounts
61.7%
Dormant
6,169 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
16
Verified Followers
0.16% of total
266
Protected Accounts
2.66% of total
1 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @UNPeacekeeping | 580,918 | Peacekeeping | Peace, Support, World |
| @WHOEMRO | 220,907 | Healthcare | Health, Eastern Mediterranean, Official |
| @ghumanitaria | 190,151 | Humanitarian | #DerechosdelaInfancia, Global Humanitaria, Trabajamos |
| @WHOYemen | 173,582 | Healthcare | Health, Yemen, Official |
| @MSFcongo | 91,870 | Medical humanitarian | Medical care, Humanitarian assistance, Democratic Republic of Congo |
| @ilungajordan1 | 91,231 | Politician | Politics, Telecom, Leadership |
| @CarlosMaizOK | 87,310 | Entrepreneur | Entrepreneur, Digital Communication, Bitcoin |
| @KulikovUNIATF | 62,275 | Public Health | Global Health, Universal Health Coverage, Sustainable Development |
| @AlysonKingUK | 55,456 | Diplomat | Diplomacy, Lebanon, UK |
| @BukasaEmmanuel2 | 43,552 | - | - |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
4,440
Followers With Bio
5,560
Followers Without Bio
44.4%
% With Bio
55.6%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,250 analyzed1,187
Combined Engagement
408
Total Likes
779
Total Retweets
237
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
80%
With Hashtags
100%
With @Mentions
60%
With Links
Topical Analysis:
RT @WHOAFRO: GOOD NEWS! 🥳 Today #DRC🇨🇩 declared the end of the #Ebola outbreak that erupted less than 3 months ago in Mbandaka! Congratulations to national authorities and the people of DRC! 👉🏿 https://t.co/w3hUJyqCt8 https://t.co/ed3xlAS65I
Allocution du Prof @MTamfum pour l'acceptation du Prix du DG de @WHO, avec son collègue Peter Piot, à l'occasion de l'ouverture de la 76ème session de l'Assemblée mondiale de la Santé à Genève. "Le virus #Ebola, découvert en 1976 à Yambuku 🇨🇩, a été défait par la science", dit-il
RT @WHOAFRO: Today health authorities in #DRC declared an outbreak of #Ebola after a case was confirmed in Mbandaka. This is the 3rd outbreak in the province since 2018. So far, just one case has been confirmed. ➡️ https://t.co/wrN4cR2R0c https://t.co/FxHd7cF3UT
@leParrainRDC @OMSRDCONGO
RT @WHO: Media briefing on Independent Commission's review of the allegations of sexual abuse & exploitation during the #Ebola 2018-2020 outbreak in #DRC https://t.co/1vce2FZcGQ
Key Insights & Takeaways
The account frequently interacts with other WHO accounts and notable figures in the health sector. It highlights major events such as award announcements and high-level speeches. It emphasizes collaboration and recognition of leaders in global health.
Strengths
- + Established follower base of 98,133
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @OMSRDCONGO reveals an growing Twitter presence with 98,133 followers. The account demonstrates a content-creator strategy, averaging 13.7 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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