Ontario Government
Official Government of Ontario account. Terms of Use: https://www.ontario.ca/social. Accessible version of our videos: https://www.youtube.com/ONgov. En francais : @ONgouv
88,367
Followers
122
Following
7,570
Tweets
18.4
Avg Engagement
636
Listed
Yes
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @ONgov's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2009-07-30
- Verification:Yes
- Location:Ontario, Canada
Data Summary
- Tweets Analyzed:3,200
- Avg Likes per Tweet:0.8
- Avg Retweets per Tweet:17.6
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,200 tweetsThe account sees moderate engagement with an average of 86 likes and 101 retweets per tweet. Verified accounts make up 0.6% of the followers, indicating a mix of public and institutional interest.
0.8
Avg Likes/Tweet
17.6
Avg Retweets/Tweet
2,667
Total Likes
56,272
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
0
Median Likes
8
Median Retweets
17
75th Percentile
672
Top Tweet
0.21
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Curator
Amplifies others content frequently
6.5%
Original
11.6%
Replies
81.8%
Retweets
0.2%
Quotes
0.0%
Threads
0.4%
With Media
90.7%
With Links
61.3%
With #Tags
95.0%
With @Mentions
4.7%
With Emojis
262
Avg Length
Audience Reaction Profile
Conversational
Engages heavily in discussions
1.79
Reply/Original Ratio
0.0
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
94.1%
Weekday Posts
5.9%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,200 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.
The 2,618 retweets (82% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,200 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe primary audience includes Ontarians interested in government policies, public health updates, and social equity initiatives. It also reaches international audiences due to the bilingual content.
Average
Audience Quality
33.9%
Suspicion Index
50.8%
Low-Quality %
6
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
62.4%
Empty Bio
51.8%
<10 Tweets
4.2%
Mass Following (>2K)
0.0%
New (<90 days)
64.5%
Low Ratio (<0.1)
0.0%
New (<180 days)
89.3%
No URL
39.1%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
3,281,217
Total Potential Reach
6
Median Follower Reach
33
75th Percentile Reach
2.8%
>1K followers
0.5%
>10K followers
0.1%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
26.7%
Creators
2,666 accounts
21.6%
Consumers
2,158 accounts
51.8%
Dormant
5,176 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
64
Verified Followers
0.64% of total
1,189
Protected Accounts
11.89% of total
5 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @NOH8Campaign | 799,158 | Activism | equality, bullying, discrimination |
| @FarrahGray_ | 197,527 | Entrepreneur | Entrepreneurship, Authorship, Media |
| @WeDontHaveTime | 132,395 | Climate Activist | climate solutions, tree planting, review platform |
| @Messiahanthem | 127,746 | - | - |
| @WRPSToday | 111,019 | Law Enforcement | Law enforcement, community safety, emergency services |
| @citywaterloo | 60,818 | Government | government, service, community |
| @Digital_Gov | 54,632 | Government Official | Government, Digital services, Guidance |
| @humbercollege | 39,296 | - | - |
| @MSharif1990 | 38,481 | - | - |
| @ImagineCanada | 37,060 | - | - |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
3,761
Followers With Bio
6,239
Followers Without Bio
37.61%
% With Bio
62.39%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,200 analyzed2,612
Combined Engagement
0
Total Likes
2,612
Total Retweets
522
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
100%
With Hashtags
100%
With @Mentions
80%
With Links
Topical Analysis:
RT @IndigenousON: Have you heard of #OrangeShirtDay? Orange Shirt Day is based on Phyllis Webstad’s story of entering a residential school in 1973 and having her orange shirt removed and replaced with a school uniform. https://t.co/0LbEnIBEv0
RT @tim_cook: Students and teachers everywhere are doing incredible things. We are glad to work alongside Ontario’s Ministry of Education and school boards to help students access the technology they need to stay connected and #LearnAtHome https://t.co/RVq47Kiq4s
RT @GovCanHealth: [1/2] COVID Alert, the national exposure notification app, is another tool Canadians can use to help slow the spread of #COVID19 and prevent future outbreaks. More info: https://t.co/qRlXketE1w https://t.co/cDCcrfnjVl
RT @HistoricaCanada: August 1st marks the day slavery was abolished throughout the British Empire, freeing enslaved people in Canada. Racial inequality and anti-Black racism are legacies of enslavement. Mark #EmancipationDay by learning about enslavement in Canada with 6 @CdnEncy
RT @ONeducation: After winter break, students will move to remote learning to help stop the spread of #COVID19. ⚠️Elementary: in-class learning Jan. 11 ⚠️Secondary: in-class learning Jan. 11 in 7 health units, Jan. 25 rest of Ontario ✅First Nations schools remain open https:/
Key Insights & Takeaways
The account frequently shares updates on emergency orders and public health measures, reflecting its role in crisis communication. It emphasizes anti-racism and equity, showing a focus on social justice and inclusion. The use of bilingual content (English and French) highlights its commitment to accessibility and inclusivity.
Strengths
- + Established follower base of 88,367
- + High community engagement through conversations
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @ONgov reveals an growing Twitter presence with 88,367 followers. The account demonstrates a conversation-first approach, averaging 18.4 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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