Ondernemersplein

Ondernemersplein

@OP_Nederland

Op https://ondernemersplein.overheid.nl/ zet de overheid info voor ondernemers op een rij. Dat geeft overzicht & bespaart tijd. English → @BusinessGovNL

Den Haag https://ondernemersplein.overheid.nl/ Joined 2009-02-18 Date of Analysis: Dec 16, 2025

91,721

Followers

1,879

Following

27,858

Tweets

3.4

Avg Engagement

450

Listed

Yes

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @OP_Nederland's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Mid-Tier (10K+)
  • Account Age:2009-02-18
  • Verification:Yes
  • Location:Den Haag

Data Summary

  • Tweets Analyzed:3,211
  • Avg Likes per Tweet:0.8
  • Avg Retweets per Tweet:2.6
  • Followers Analyzed:10,000

Engagement Analysis

Based on 3,211 tweets

De gemiddelde interactie per tweet is laag, met 12 likes en 11 retweets. Dit suggereert dat de inhoud wel relevant is, maar mogelijk niet genoeg aandacht krijgt.

0.8

Avg Likes/Tweet

2.6

Avg Retweets/Tweet

2,476

Total Likes

8,498

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

0

Median Likes

1

Median Retweets

3

75th Percentile

448

Top Tweet

0.04

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Broadcaster

Primarily shares original content

84.0%

Original

3.4%

Replies

12.1%

Retweets

0.5%

Quotes

0.0%

Threads

0.0%

With Media

93.2%

With Links

80.8%

With #Tags

17.4%

With @Mentions

49.4%

With Emojis

255

Avg Length

Audience Reaction Profile

Broadcast

Focuses on original content over replies

0.04

Reply/Original Ratio

0.04

Quote/RT Ratio

Posting Rhythm

Somewhat Bursty

Occasional posting spikes

71.5%

Weekday Posts

28.5%

Weekend Posts

Top Hashtags

#ondernemerschap (313) #zzp (248) #personeel (157) #bedrijfstarten (121) #wetswijziging (120) #tvl (118) #ondernemen (112) #mkb (84) #coronaregels (75) #ondernemer (66)

Most Mentioned

@bdzakelijk (93) @rvo_nederland (74) @ministerieezk (72) @rvo_int_ond (35) @rijksoverheid (29) @ministerieszw (27) @kvk_nl (26) @uwvnl (20) @statistiekcbs (15) @rvo_innovatie (14)

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Content Strategy Analysis

Based on 3,211 tweets

Content Type Distribution

Content Breakdown

Original Tweets 2,698 (84%)
Replies 110 (3%)
Retweets 388 (12%)
Quote Tweets 15 (0%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 388 retweets (12% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,211 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 10,000 followers

De doelgroep bestaat uit ondernemers, zelfstandigen en bedrijven die geïnteresseerd zijn in juridische en administratieve veranderingen. De inhoud is vooral relevant voor kleine ondernemers en zelfstandigen.

Good

Audience Quality

18.9%

Suspicion Index

26.6%

Low-Quality %

46

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

37.9%

Empty Bio

24.2%

<10 Tweets

7.4%

Mass Following (>2K)

0.0%

New (<90 days)

33.5%

Low Ratio (<0.1)

0.0%

New (<180 days)

65.2%

No URL

15.2%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

4,064,962

Total Potential Reach

46

Median Follower Reach

200

75th Percentile Reach

6.5%

>1K followers

0.4%

>10K followers

0.1%

>50K followers

0.0%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

53.4%

Creators

5,342 accounts

22.4%

Consumers

2,239 accounts

24.2%

Dormant

2,419 accounts

40

Verified Followers

0.4% of total

7.6%

Professional Bios

founder, dev, analyst, etc.

0.19

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

Nederland (338) The Netherlands (297) Amsterdam (205) Amsterdam, The Netherlands (155) Netherlands (152) Amsterdam, Nederland (123) Rotterdam, The Netherlands (72) The Hague, The Netherlands (72) Utrecht (60) Rotterdam (55)

40

Verified Followers

0.4% of total

948

Protected Accounts

9.48% of total

8 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@AliBouali 269,258 Entrepreneur technology, innovation, entrepreneurship
@Senba_Kaientai 225,333 Financial Analyst Finance, Organization, Taxation
@The_LoganMoore 147,103 Entertainer actor, model, dancer
@PietervVol 65,134 Senior Advisor Security, Heritage, Risk Management
@paschamo 62,061 Painter abstract painting, NFT, collector
@nieuwelente 40,957 - -
@TheStrugglingS4 39,394 - -
@BartMaes16 37,319 - -
@rickwinkelman 35,075 - -
@iriskroes 34,360 - -

Top Keywords in Follower Bios

wij (185) online (143) business (136) ondernemer (132) love (129) coach (124) marketing (123) life (123) vader (104) leven (95)

Top Hashtags in Follower Bios

#bitcoin (13) #marketing (8) #coach (8) #travel (7) #nft (6) #health (6) #socialmedia (6) #innovation (6) #btc (5) #amsterdam (5)

6,211

Followers With Bio

3,789

Followers Without Bio

62.11%

% With Bio

37.89%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,211 analyzed

1,401

Combined Engagement

0

Total Likes

1,401

Total Retweets

280

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

0%

With Hashtags

100%

With @Mentions

100%

With Links

Topical Analysis:

Wetten Ondernemers Regelgeving Veranderingen Administratie Zelfstandigen
Ondernemersplein
@OP_Nederland

RT @Rijksoverheid: Het coronavirus heeft te veel ruimte gekregen om zich te verspreiden. Een gedeeltelijke lockdown is daarom noodzakelijk. Als we ons samen aan de basisregels en maatregelen houden, kunnen we corona onder controle krijgen. Meer informatie ⤵️ https://t.co/Q6JaRp

2020-10-13
Retweets: 448 Likes: 0 Engagement: 448
Ondernemersplein
@OP_Nederland

RT @Rijksoverheid: Het aantal besmettingen en ziekenhuisopnames neemt snel toe. Met elkaar moeten we het aantal contactmomenten sterk terugdringen, zodat we strengere maatregelen en verdere verspreiding van het coronavirus kunnen voorkomen. Meer informatie ⤵️ https://t.co/XC0qP

2020-09-29
Retweets: 373 Likes: 0 Engagement: 373
Ondernemersplein
@OP_Nederland

RT @MinisterieEZK: Let op: er gaan phishingberichten rond over het aanvragen van financiële regelingen uit het steun- en herstelpakket. Deze berichten zijn nep. Actuele informatie over het steunpakket: https://t.co/kGHMhq5dEi Lees wat je kunt doen tegen phishing: https://t.co/I

2021-02-01
Retweets: 265 Likes: 0 Engagement: 265
Ondernemersplein
@OP_Nederland

RT @Rijksoverheid: Voor onderwijs, sport, winkels en kappers is per 15 januari meer mogelijk - onder voorwaarden. De regels voor het dragen van mondkapjes zijn aangescherpt. Vanwege het enorme aantal besmettingen blijven o.a. horeca en musea nog dicht. Meer informatie ⤵️ https:

2022-01-17
Retweets: 160 Likes: 0 Engagement: 160
Ondernemersplein
@OP_Nederland

RT @Rijksoverheid: Het aantal coronapatiënten in ziekenhuizen neemt snel toe. Daarom is per 6 november op meer plekken een coronatoegangsbewijs en mondkapje verplicht. De basisregels zijn extra belangrijk om jezelf en anderen te beschermen. Meer informatie ⤵️ https://t.co/hxRiz

2021-11-03
Retweets: 155 Likes: 0 Engagement: 155

Key Insights & Takeaways

De meeste tweets richten zich op veranderingen in wetten en regels voor ondernemers De inhoud is gericht op praktische informatie die tijd bespaart Er is een focus op specifieke veranderingen zoals statiegeld en zelfstandigenaftrek

Strengths

  • + Established follower base of 91,721
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @OP_Nederland reveals an growing Twitter presence with 91,721 followers. The account demonstrates a content-creator strategy, averaging 3.4 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025