Orkney Library
Books and Archives since 1683. https://linktr.ee/orkneylibrary
86,625
Followers
7,134
Following
38,661
Tweets
112.6
Avg Engagement
1,018
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @OrkneyLibrary's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2009-06-29
- Verification:No
- Location:Orkney
Data Summary
- Tweets Analyzed:3,242
- Avg Likes per Tweet:104.1
- Avg Retweets per Tweet:8.5
- Followers Analyzed:9,992
Engagement Analysis
Based on 3,242 tweetsThe library maintains a steady level of engagement, with an average of 2,996 likes and 358 retweets per tweet.
104.1
Avg Likes/Tweet
8.5
Avg Retweets/Tweet
337,551
Total Likes
27,396
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
6
Median Likes
0
Median Retweets
103
75th Percentile
4,416
Top Tweet
1.3
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Conversationalist
Highly engaged in discussions
18.2%
Original
78.7%
Replies
0.3%
Retweets
2.8%
Quotes
0.0%
Threads
4.8%
With Media
36.0%
With Links
15.9%
With #Tags
65.3%
With @Mentions
39.2%
With Emojis
94
Avg Length
Audience Reaction Profile
Conversational
Engages heavily in discussions
4.31
Reply/Original Ratio
8.18
Quote/RT Ratio
Posting Rhythm
Somewhat Bursty
Occasional posting spikes
90.9%
Weekday Posts
9.1%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,242 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.
The 11 retweets (0% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,242 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 9,992 followersThe audience appears to be interested in literature, history, and local culture, with a focus on book lovers and history enthusiasts.
Good
Audience Quality
18.4%
Suspicion Index
22.0%
Low-Quality %
96
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
34.8%
Empty Bio
14.4%
<10 Tweets
14.7%
Mass Following (>2K)
0.0%
New (<90 days)
36.3%
Low Ratio (<0.1)
0.0%
New (<180 days)
82.4%
No URL
9.3%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
21,706,348
Total Potential Reach
96
Median Follower Reach
335
75th Percentile Reach
10.4%
>1K followers
1.0%
>10K followers
0.2%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
69.0%
Creators
6,891 accounts
16.7%
Consumers
1,665 accounts
14.4%
Dormant
1,436 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
51
Verified Followers
0.51% of total
1,246
Protected Accounts
12.46% of total
8 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,097,144 | Wrestler | Wrestling, Motivation, Self-promotion |
| @EvanKirstel | 347,270 | Tech Influencer | Tech, B2B, Social media |
| @timfarron | 291,257 | Politician | Politics, Westmorland, Leadership |
| @laurentbaheux | 247,272 | Photographe | Animaux sauvages, Photographie, Engagement |
| @MuseumofLondon | 137,279 | - | - |
| @EASTCOASTLIFEST | 130,293 | Clothing Brand | Clothing, Atlantic Canada, Lifestyle |
| @trumpdictionary | 118,542 | Political commentator | Politics, Anti-Trump, Patriotism |
| @ChrisMattCook | 114,463 | Actor | Acting, Drumming, Collecting |
| @SoilAssociation | 108,524 | Agriculture | farming, natural world, eating |
| @tedfujimoto | 100,652 | Education | Education, Innovation, Leadership |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
6,524
Followers With Bio
3,476
Followers Without Bio
65.24%
% With Bio
34.76%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,242 analyzed19,418
Combined Engagement
17,575
Total Likes
1,843
Total Retweets
3,884
Avg per Tweet
Key Metrics for Viral Tweets
20%
With Media
40%
With Hashtags
0%
With @Mentions
100%
With Links
Topical Analysis:
okay who did this https://t.co/0k7mkJmvR7
Mordor she wrote https://t.co/DKWwEfxJxW
A penguin of Penguins. For #PenguinAwarenessDay 🐧 https://t.co/7QNSHVlbtP
Would anyone else prefer to turn off the news and look at a cheery photograph of some card index drawers right about now? https://t.co/D8IZEvWK4P
They may take our #BlueTick, but they'll never take our balls https://t.co/yVrDT5k0fq
Key Insights & Takeaways
The library uses humor and pop culture references to connect with its audience. It highlights its historical significance and local relevance. It actively engages with followers through witty and relatable content.
Strengths
- + Strong engagement rates above platform average
- + Established follower base of 86,625
- + High community engagement through conversations
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @OrkneyLibrary reveals an well-established Twitter presence with 86,625 followers. The account demonstrates a conversation-first approach, averaging 112.6 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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