Oak Ridge Lab
Oak Ridge National Laboratory is the largest multi-program #science & #energy research lab in the U.S. ORNL is managed by UT-Battelle for @ENERGY.
61,325
Followers
247
Following
17,970
Tweets
10.0
Avg Engagement
1,413
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @ORNL's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2008-09-05
- Verification:No
- Location:Oak Ridge, Tennessee, USA
Data Summary
- Tweets Analyzed:3,249
- Avg Likes per Tweet:5.4
- Avg Retweets per Tweet:4.6
- Followers Analyzed:9,996
Engagement Analysis
Based on 3,249 tweetsORNL's tweets receive moderate engagement, with an average of 136 likes and 50 retweets. The account's verified status is low at 2.4%, suggesting a mix of public and private accounts in its follower base.
5.4
Avg Likes/Tweet
4.6
Avg Retweets/Tweet
17,580
Total Likes
14,902
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
2
Median Likes
3
Median Retweets
12
75th Percentile
689
Top Tweet
0.16
Engagement per 1K Followers
Normalized influence metric
Long Tail
Engagement Pattern
Mix of hits and regular posts
Posting Behavior
Content style and format preferences
Curator
Amplifies others content frequently
48.8%
Original
3.6%
Replies
47.3%
Retweets
0.3%
Quotes
0.0%
Threads
1.0%
With Media
99.5%
With Links
61.8%
With #Tags
64.6%
With @Mentions
26.3%
With Emojis
232
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.07
Reply/Original Ratio
0.01
Quote/RT Ratio
Posting Rhythm
Somewhat Bursty
Occasional posting spikes
85.2%
Weekday Posts
14.8%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,249 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 1,538 retweets (47% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,249 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 9,996 followersThe audience is primarily interested in science, energy, and technology, with a focus on advanced research and innovation. They are likely educators, students, and professionals in STEM fields.
Average
Audience Quality
26.7%
Suspicion Index
28.0%
Low-Quality %
44
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
35.1%
Empty Bio
29.8%
<10 Tweets
18.4%
Mass Following (>2K)
0.0%
New (<90 days)
54.4%
Low Ratio (<0.1)
0.0%
New (<180 days)
78.1%
No URL
20.9%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
7,295,512
Total Potential Reach
44
Median Follower Reach
194
75th Percentile Reach
6.3%
>1K followers
1.0%
>10K followers
0.2%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
47.1%
Creators
4,705 accounts
23.1%
Consumers
2,312 accounts
29.8%
Dormant
2,979 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
241
Verified Followers
2.41% of total
1,134
Protected Accounts
11.34% of total
5 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @AMD | 1,164,004 | Technology Company | Technology, Innovation, Future |
| @Scobleizer | 463,973 | Music Producer | Music, Metaverse, Dolby Atmos |
| @ericgarland | 302,003 | Intelligence Analyst | Intelligence, Strategy, Podcasts |
| @FloridaState | 123,841 | Education | Education, Athletics, Seminoles |
| @UA_Universidad | 106,952 | Education | Education, Research, Study |
| @MarkMwandosya | 87,137 | Politician | Politics, Education, Engineering |
| @JeanChatzky | 81,554 | Financial journalist | finance, writing, podcasting |
| @TamilTechNews | 78,490 | Tech News | AI, 3D Printing, NanoTech |
| @jameslhbartlett | 76,628 | Entrepreneur | Business, Innovation, Life-long Learning |
| @StreetsblogUSA | 73,510 | Journalist | sustainable transport, mobility justice, livable streets |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
6,496
Followers With Bio
3,504
Followers Without Bio
64.96%
% With Bio
35.04%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,249 analyzed1,564
Combined Engagement
953
Total Likes
611
Total Retweets
313
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
100%
With Hashtags
60%
With @Mentions
100%
With Links
Topical Analysis:
Meet Frontier — the world's first #exascale computer! At 1.1 exaflops, Frontier is also the world's fastest #supercomputer and can solve more than a quintillion calculations per second. 🤯 #DiscoverFrontier ➡️ https://t.co/Yk0HA7PzmK https://t.co/e4HquaBkpJ
RT @TheOfficialACM: Congratulations to Jack Dongarra, who receives 2021 #ACMTuringAward for pioneering contributions to numerical algorithms and libraries that enabled high performance computational software to keep pace with exponential hardware improvements for decades." https:
Congratulations to @Livermore_Lab on this historic milestone! Want to learn more about the basics of #fusion? Check out this episode of The Sound of Science #podcast ➡️ https://t.co/LSeOWuW9I8 https://t.co/GNvh12O1U1
It's #PeriodicTableDay! #DidYouKnow ORNL has helped discover 9⃣ elements? 👇👇👇 6⃣1⃣ Promethium 1⃣0⃣4⃣ Rutherfordium 1⃣0⃣5⃣ Dubnium 1⃣0⃣6⃣ Seaborgium 1⃣1⃣4⃣ Flerovium 1⃣1⃣5⃣ Moscovium 1⃣1⃣6⃣ Livermorium 1⃣1⃣7⃣ Tennessine 1⃣1⃣8⃣ Oganesson https://t.co/0wUGSGoKac
ORNL, in partnership with @NOAA, is launching a new #supercomputer dedicated to #climatescience research. https://t.co/sllYaQGQ49
Key Insights & Takeaways
ORNL emphasizes high-impact scientific achievements like exascale computing and fusion energy. The account uses holidays and periodic table days to engage with its audience and highlight historical contributions. It frequently collaborates with other national labs, such as Livermore Lab, to celebrate milestones.
Strengths
- + Established follower base of 61,325
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @ORNL reveals an growing Twitter presence with 61,325 followers. The account demonstrates a content-creator strategy, averaging 10.0 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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