Omaha World-Herald

Omaha World-Herald

@OWHnews

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Omaha, Nebraska https://omaha.com/ Joined 2008-06-18 Date of Analysis: Dec 16, 2025

164,825

Followers

9,279

Following

250,181

Tweets

4.0

Avg Engagement

1,427

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @OWHnews's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Macro Influencer (100K+)
  • Account Age:2008-06-18
  • Verification:No
  • Location:Omaha, Nebraska

Data Summary

  • Tweets Analyzed:3,250
  • Avg Likes per Tweet:3.5
  • Avg Retweets per Tweet:0.5
  • Followers Analyzed:50,000

Engagement Analysis

Based on 3,250 tweets

The account maintains a moderate level of engagement with an average of 251 likes and 32 retweets per tweet. The verified status is low, indicating that the account may not be officially verified by Twitter.

3.5

Avg Likes/Tweet

0.5

Avg Retweets/Tweet

11,270

Total Likes

1,664

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

1

Median Likes

0

Median Retweets

3

75th Percentile

944

Top Tweet

0.02

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Broadcaster

Primarily shares original content

98.8%

Original

0.0%

Replies

1.1%

Retweets

0.0%

Quotes

0.0%

Threads

1.4%

With Media

98.4%

With Links

27.0%

With #Tags

25.9%

With @Mentions

1.8%

With Emojis

191

Avg Length

Audience Reaction Profile

Broadcast

Focuses on original content over replies

0.0

Reply/Original Ratio

0.0

Quote/RT Ratio

Posting Rhythm

Consistent

Regular posting cadence

73.4%

Weekday Posts

26.6%

Weekend Posts

Top Hashtags

#huskers (459) #nebpreps (220) #jays (130) #mavs (47) #gojays (22) #nebrasketball (18) #sponsored (8) #omahahky (4) #omaha (3) #marchmadness (3)

Most Mentioned

@swmckewonowh (185) @evanblandowh (106) @tomshatelowh (75) @stuowh (65) @jxlorenzi (54) @mpattersonowh (52) @kevincoleomaha (34) @mduceyowh (32) @jess_wade_owh (26) @dan_crisler (26)

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Content Strategy Analysis

Based on 3,250 tweets

Content Type Distribution

Content Breakdown

Original Tweets 3,212 (99%)
Replies 1 (0%)
Retweets 37 (1%)
Quote Tweets 0 (0%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 37 retweets (1% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,250 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 50,000 followers

The audience likely includes political enthusiasts, students, and citizens interested in local and national news. The account's focus on Nebraska politics suggests a regional audience with an interest in state-level issues.

Average

Audience Quality

30.4%

Suspicion Index

45.0%

Low-Quality %

9

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

55.3%

Empty Bio

45.8%

<10 Tweets

6.2%

Mass Following (>2K)

0.0%

New (<90 days)

55.7%

Low Ratio (<0.1)

0.0%

New (<180 days)

89.9%

No URL

34.7%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

49,375,367

Total Potential Reach

9

Median Follower Reach

64

75th Percentile Reach

3.4%

>1K followers

0.4%

>10K followers

0.1%

>50K followers

0.1%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

33.3%

Creators

16,665 accounts

20.9%

Consumers

10,454 accounts

45.8%

Dormant

22,881 accounts

211

Verified Followers

0.42% of total

4.7%

Professional Bios

founder, dev, analyst, etc.

0.08

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

Omaha, NE (4,684) Nebraska, USA (1,408) Lincoln, NE (1,202) United States (641) Nebraska (435) Bellevue, NE (249) Omaha (228) Omaha, Nebraska (226) Council Bluffs, IA (205) Papillion, NE (195)

264

Verified Followers

0.26% of total

9,354

Protected Accounts

9.26% of total

6 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@JohnCena 14,100,846 Wrestler Wrestling, Motivation, Self-promotion
@maddow 10,411,346 Political Commentator Politics, News, Commentary
@6BillionPeople 2,033,238 - -
@sherylunderwood 1,319,420 TV Host Talk show, radio, sorority
@soledadobrien 1,317,829 Journalist working, mom, journalist
@JimCantore 1,281,630 Meteorologist Weather, Meteorology, Nature
@funder 1,107,625 Journalist Politics, Journalism, Music
@Fahrenthold 805,444 Reporter Trump businesses, MSNBC, investigative reporting
@larrykim 728,695 Entrepreneur Startups, AdWords, Chatbots
@itsjojosiwa 659,552 Singer tour, excitement, concert

Top Keywords in Follower Bios

love (2,311) life (1,791) nebraska (1,737) mom (1,704) omaha (1,317) wife (1,290) sports (1,181) husband (1,079) music (1,064) family (952)

Top Hashtags in Follower Bios

#gbr (171) #huskers (78) #blm (68) #resist (65) #1 (60) #maga (49) #omaha (45) #blacklivesmatter (45) #election2016 (45) #nebraska (37)

36,381

Followers With Bio

64,618

Followers Without Bio

36.02%

% With Bio

63.98%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,250 analyzed

2,036

Combined Engagement

1,803

Total Likes

233

Total Retweets

407

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

0%

With Hashtags

20%

With @Mentions

100%

With Links

Topical Analysis:

Politics Education Social Activism Government Transparency

Key Insights & Takeaways

The account frequently reports on legislative activities and political developments in Nebraska. It highlights student activism and public protests related to policy changes. There is a focus on transparency and accountability in government actions.

Strengths

  • + Established follower base of 164,825
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @OWHnews reveals an growing Twitter presence with 164,825 followers. The account demonstrates a content-creator strategy, averaging 4.0 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025