Saïd Business School
Insights from one of the world's top business schools at the heart of @UniofOxford. Learn how we drive ïmpact from within right here: https://www.youtube.com/@OxfordSBS
76,814
Followers
693
Following
22,115
Tweets
8.6
Avg Engagement
1,116
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @OxfordSBS's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2009-04-17
- Verification:No
- Location:Oxford, England
Data Summary
- Tweets Analyzed:3,243
- Avg Likes per Tweet:4.3
- Avg Retweets per Tweet:4.3
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,243 tweetsThe account has a moderate engagement rate with an average of 342 likes and 42 retweets per tweet. The content is well-received, with a focus on high-profile collaborations and expert discussions.
4.3
Avg Likes/Tweet
4.3
Avg Retweets/Tweet
13,827
Total Likes
13,959
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
2
Median Likes
2
Median Retweets
8
75th Percentile
2,173
Top Tweet
0.11
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
59.1%
Original
4.4%
Replies
33.7%
Retweets
2.8%
Quotes
0.0%
Threads
0.2%
With Media
97.2%
With Links
71.4%
With #Tags
77.0%
With @Mentions
23.7%
With Emojis
261
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.07
Reply/Original Ratio
0.08
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
92.8%
Weekday Posts
7.2%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,243 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 1,093 retweets (34% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,243 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe primary audience includes business professionals, students, and leaders interested in leadership development and innovation. The content is tailored to those seeking insights from top-tier business education and industry leaders.
Average
Audience Quality
23.4%
Suspicion Index
21.7%
Low-Quality %
79
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
27.7%
Empty Bio
23.4%
<10 Tweets
22.3%
Mass Following (>2K)
0.0%
New (<90 days)
45.6%
Low Ratio (<0.1)
0.0%
New (<180 days)
70.6%
No URL
15.7%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
29,656,591
Total Potential Reach
79
Median Follower Reach
359
75th Percentile Reach
12.0%
>1K followers
1.9%
>10K followers
0.5%
>50K followers
0.2%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
56.3%
Creators
5,629 accounts
20.4%
Consumers
2,035 accounts
23.4%
Dormant
2,336 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
209
Verified Followers
2.09% of total
1,202
Protected Accounts
12.02% of total
6 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,097,209 | Wrestler | Wrestling, Motivation, Self-promotion |
| @BrianDEvans | 1,217,663 | Entrepreneur | NFTs, Crypto, Digital Marketing |
| @StartupPro | 978,492 | Entrepreneurship | Entrepreneurship, Technology, Investing |
| @CalvinHelin | 582,152 | Author | empowerment, responsibility, self-reliance |
| @aliktareen | 481,266 | Politician | Business, Politics, Women Cricket |
| @sajidjavid | 304,944 | Politician | Politics, Health, Social Care |
| @rdzaminhat | 276,518 | Comedian | Music, Travel, Food |
| @juanmanuelgalan | 275,333 | Politician | Colombiano, presidente, NuevoLiberalismo |
| @kathyireland | 257,605 | Entrepreneur | Fashion, Design, Empowerment |
| @kemiadetiba | 245,220 | Director | Storytelling, Visuals, Director |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
7,232
Followers With Bio
2,768
Followers Without Bio
72.32%
% With Bio
27.68%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,243 analyzed5,027
Combined Engagement
2,257
Total Likes
2,770
Total Retweets
1,005
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
60%
With Hashtags
100%
With @Mentions
80%
With Links
Topical Analysis:
From the racetrack to the classroom - we are excited to welcome Toto Wolff, Team Principal, CEO & co-owner of @MercedesAMGF1, as an Associate Fellow. ‘To become an Associate Fellow at an institution as prestigious as Oxford Saïd is a proud moment for me.' https://t.co/bvYsVEF
RT @UniofOxford: ‘A landmark moment’ for the UK’s fight against #COVID19: today we welcome the news that @MHRAgovuk has authorised the safe & effective #OxfordVaccine for emergency use in the UK >> https://t.co/I7q6swNdpu
RT @COP26: 1️⃣ month to go! 📢 #COP26 🇬🇧 Glasgow, UK 📅 31 Oct - 12 Nov 2021 Securing a cleaner, greener future requires action from all of us. As we work towards COP26 next month, let’s seize this moment to take collaborative, global #ClimateAction. The countdown is on.
RT @UniofOxford: It is with sadness that we hear of the death of Her Majesty The Queen. The University has been honoured by a close relationship with The Queen over many decades: https://t.co/xHwYj5iPwG
We're live with Toto Wolff, Tengku Taufik, @MaryaBesharov and @michael_smets to discuss how their approaches to #leadership have delivered success. Join the conversation: https://t.co/5kWGfAKPQg @MercedesAMGF1 @Petronas https://t.co/kkQoPRirM3
Key Insights & Takeaways
The account highlights the intersection of business and leadership through real-world examples and expert opinions. It emphasizes the importance of adaptability and resilience in leadership, especially during crises like the pandemic. It showcases how top business schools contribute to impactful leadership and innovation.
Strengths
- + Established follower base of 76,814
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @OxfordSBS reveals an growing Twitter presence with 76,814 followers. The account demonstrates a content-creator strategy, averaging 8.6 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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