Oxford Union

Oxford Union

@OxfordUnion

'The last bastion of free speech': founded in 1823, the Oxford Union is the most famous debating society in the world.

Oxford, England https://oxford-union.org/ Joined 2009-05-15 Date of Analysis: Dec 16, 2025

62,735

Followers

861

Following

7,899

Tweets

99.9

Avg Engagement

368

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @OxfordUnion's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Mid-Tier (10K+)
  • Account Age:2009-05-15
  • Verification:No
  • Location:Oxford, England

Data Summary

  • Tweets Analyzed:3,202
  • Avg Likes per Tweet:24.8
  • Avg Retweets per Tweet:75.1
  • Followers Analyzed:10,000

Engagement Analysis

Based on 3,202 tweets

The account averages 2,884 likes and 1,273 retweets per tweet, indicating a moderately engaged audience. Verified accounts make up 2.2% of its followers, suggesting a mix of public figures and general users.

24.8

Avg Likes/Tweet

75.1

Avg Retweets/Tweet

79,319

Total Likes

240,620

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

3

Median Likes

1

Median Retweets

12

75th Percentile

170,906

Top Tweet

1.59

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Broadcaster

Primarily shares original content

84.9%

Original

7.1%

Replies

7.1%

Retweets

0.9%

Quotes

0.0%

Threads

0.1%

With Media

57.9%

With Links

10.1%

With #Tags

63.7%

With @Mentions

1.6%

With Emojis

168

Avg Length

Audience Reaction Profile

Broadcast

Focuses on original content over replies

0.08

Reply/Original Ratio

0.12

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

95.5%

Weekday Posts

4.5%

Weekend Posts

Top Hashtags

#oxford (14) #oxfordunion (12) #goingtooxford (10) #doctorwho (9) #oxforduniversity (8) #trump (8) #theoxfordunion (7) #metoo (7) #brexit (7) #congo (7)

Most Mentioned

@oxfordunion (218) @gregjrutherford (46) @zoewanamaker (27) @uniofoxford (22) @nadiamuradbasee (21) @gnev2 (21) @oxunionlibrary (19) @clewandowski_ (19) @tonyschwartz (19) @realdonaldtrump (18)

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Content Strategy Analysis

Based on 3,202 tweets

Content Type Distribution

Content Breakdown

Original Tweets 2,719 (85%)
Replies 227 (7%)
Retweets 228 (7%)
Quote Tweets 28 (1%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 228 retweets (7% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,202 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 10,000 followers

The audience includes students, academics, and individuals interested in politics and debate. It also attracts followers from around the world due to the society's international reputation.

Average

Audience Quality

23.2%

Suspicion Index

22.0%

Low-Quality %

63

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

31.4%

Empty Bio

19.0%

<10 Tweets

19.2%

Mass Following (>2K)

0.0%

New (<90 days)

51.7%

Low Ratio (<0.1)

0.0%

New (<180 days)

85.6%

No URL

12.6%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

26,051,258

Total Potential Reach

63

Median Follower Reach

239

75th Percentile Reach

8.7%

>1K followers

1.6%

>10K followers

0.6%

>50K followers

0.4%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

61.0%

Creators

6,098 accounts

20.1%

Consumers

2,005 accounts

19.0%

Dormant

1,897 accounts

221

Verified Followers

2.21% of total

11.4%

Professional Bios

founder, dev, analyst, etc.

0.09

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

Pakistan (237) Lahore, Pakistan (187) London, England (168) Islamabad, Pakistan (149) Oxford, England (102) United Kingdom (86) Karachi, Pakistan (84) London (69) Punjab, Pakistan (63) India (54)

221

Verified Followers

2.21% of total

1,203

Protected Accounts

12.03% of total

5 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@jordanbpeterson 4,373,850 Psychologist Education, Psychology, Podcasts
@marvi_memon 2,070,338 Politician Politics, Poverty Alleviation, Advisory Council
@RanaAyyub 1,590,263 Journalist Politics, Journalism, Writing
@lamula 1,106,264 Journalist periodismo, noticias, actualidad
@FareedZakaria 1,056,172 Journalist Politics, Journalism, Author
@NOH8Campaign 799,193 Activism equality, bullying, discrimination
@shellenberger 761,164 - -
@BhadBhabie 713,006 Rapper Music, Business, Email Marketing
@sharjeelinam 595,035 Unknown Personal Views
@Fawziakoofi77 552,753 Politician Women's rights, Civil society, Human rights

Top Keywords in Follower Bios

student (412) love (221) university (205) life (190) social (187) views (181) politics (174) proud (162) human (160) pakistan (159)

Top Hashtags in Follower Bios

#pti (15) #جاویدشاه (12) #pakistan (12) #politics (10) #ai (9) #pakistani (8) #imrankhan (8) #مهسا_امینی (7) #زن_زندگی_ا (6) #mahsaamini (6)

6,856

Followers With Bio

3,144

Followers Without Bio

68.56%

% With Bio

31.44%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,202 analyzed

210,159

Combined Engagement

15,657

Total Likes

194,502

Total Retweets

42,032

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

0%

With Hashtags

60%

With @Mentions

80%

With Links

Topical Analysis:

Free Speech Politics History Debate Academia International Relations
Oxford Union
@OxfordUnion

RT @RoyalFamily: It is with deep sorrow that Her Majesty The Queen has announced the death of her beloved husband, His Royal Highness The Prince Philip, Duke of Edinburgh. His Royal Highness passed away peacefully this morning at Windsor Castle. https://t.co/XOIDQqlFPn

2021-04-09
Retweets: 170,906 Likes: 0 Engagement: 170,906
Oxford Union
@OxfordUnion

RT @ImranKhanPTI: Congratulations Ahmad Nawaz on being elected President of Oxford Union. This brave young man who survived the 2014 APS terrorist attack, is an inspiration for all. Ahmad you make us all proud with your spirit &amp; determination reflected in your continuing achi

2022-06-29
Retweets: 17,944 Likes: 0 Engagement: 17,944
Oxford Union
@OxfordUnion

Today we remember Benazir Bhutto, former Prime Minister of Pakistan and Ex-President of The Oxford Union, Hilary 1977. Benazir was assassinated 15 years ago today. This portrait hangs proudly in our Chamber and each year we host a Memorial Lecture in her honour. RIP Benazir. http

2022-12-27
Retweets: 1,796 Likes: 8,264 Engagement: 10,060
Oxford Union
@OxfordUnion

.@chedetofficial: “The Israeli government is very powerful so we don’t say anything against them but we don’t need to show friendship either. That’s what borders are for. People who have done wrong things are considered unfit to visit Malaysia and that is our right.” https://t.co

2019-01-18
Retweets: 3,704 Likes: 3,375 Engagement: 7,079
Oxford Union
@OxfordUnion

An exclusive look at the Michaelmas termcard https://t.co/LDbNEXJ5Y6

2020-10-06
Retweets: 152 Likes: 4,018 Engagement: 4,170

Key Insights & Takeaways

The account frequently highlights historical and political figures, which helps in maintaining its legacy and relevance. It shares exclusive content such as termcards, which adds value to its audience. Political discussions, including topics related to Israel, show the account's willingness to engage in controversial issues.

Strengths

  • + Established follower base of 62,735
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @OxfordUnion reveals an growing Twitter presence with 62,735 followers. The account demonstrates a content-creator strategy, averaging 99.9 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025