PA Department of Health
Official Twitter account for the Pennsylvania Department of Health. DOH is Pennsylvania’s primary source for public health information and services.
99,478
Followers
944
Following
20,541
Tweets
22.2
Avg Engagement
589
Listed
Yes
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @PAHealthDept's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2015-04-28
- Verification:Yes
- Location:Harrisburg, PA
Data Summary
- Tweets Analyzed:3,249
- Avg Likes per Tweet:6.4
- Avg Retweets per Tweet:15.8
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,249 tweetsThe account maintains a consistent level of engagement with an average of 151 likes and 64 retweets per tweet. Verified accounts make up 0.4% of its followers, indicating a mix of public and private engagement.
6.4
Avg Likes/Tweet
15.8
Avg Retweets/Tweet
20,879
Total Likes
51,398
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
4
Median Likes
4
Median Retweets
17
75th Percentile
2,180
Top Tweet
0.22
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Broadcaster
Primarily shares original content
80.6%
Original
0.3%
Replies
18.9%
Retweets
0.2%
Quotes
0.0%
Threads
0.4%
With Media
95.8%
With Links
36.7%
With #Tags
28.8%
With @Mentions
20.7%
With Emojis
240
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.0
Reply/Original Ratio
0.01
Quote/RT Ratio
Posting Rhythm
Somewhat Bursty
Occasional posting spikes
93.4%
Weekday Posts
6.6%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,249 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 613 retweets (19% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,249 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe primary audience includes residents of Pennsylvania, educators, healthcare professionals, and parents. The content is tailored to inform and guide individuals on health protocols and public safety.
Below Average
Audience Quality
39.0%
Suspicion Index
60.6%
Low-Quality %
2
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
64.8%
Empty Bio
65.6%
<10 Tweets
4.1%
Mass Following (>2K)
0.0%
New (<90 days)
71.8%
Low Ratio (<0.1)
0.0%
New (<180 days)
91.7%
No URL
56.3%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
2,489,209
Total Potential Reach
2
Median Follower Reach
17
75th Percentile Reach
2.1%
>1K followers
0.3%
>10K followers
0.1%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
19.4%
Creators
1,939 accounts
15.0%
Consumers
1,502 accounts
65.6%
Dormant
6,559 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
43
Verified Followers
0.43% of total
673
Protected Accounts
6.73% of total
3 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @phillymag | 201,596 | News Outlet | News, Opinion, Philadelphia |
| @1drcole | 187,813 | Doctor | Health, Animals, Climate |
| @malcolmkenyatta | 163,251 | Politician | Politics, Climate Change, Social Justice |
| @OttawaHealth | 146,714 | Public Health | Prevention, promotion, protection |
| @BernardMarr | 138,058 | Futurist | Business, Tech, Data |
| @Chicago_History | 122,165 | Historian | Chicago, History, Beer |
| @THChumor | 119,841 | Cannabis Influencer | Weed, Enlightenment, Daily Posts |
| @SenFettermanPA | 87,050 | Politician | Politics, Pennsylvania, Advocacy |
| @RepScottPerry | 82,462 | - | - |
| @CDCEnvironment | 39,649 | - | - |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
3,520
Followers With Bio
6,480
Followers Without Bio
35.2%
% With Bio
64.8%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,249 analyzed6,899
Combined Engagement
0
Total Likes
6,899
Total Retweets
1,380
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
60%
With Hashtags
100%
With @Mentions
80%
With Links
Topical Analysis:
RT @GovernorShapiro: Today, we’re launching a new Commonwealth website to provide resources to women seeking abortion care. I want to be clear: Reproductive health care decisions should be made by women — not extremist politicians or radical court rulings. Find facts: https://
RT @CDCgov: The #DeltaVariant of the virus that causes #COVID19 is more than two times as contagious as the original strain. Wear a mask indoors in public, even if vaccinated and in an area of substantial or high transmission. Get vaccinated as soon as you can: https://t.co/xbvN
RT @CDCgov: COMIRNATY/Pfizer-BioNTech #COVID19 vaccine received full @US_FDA approval. It’s safe and effective at helping prevent severe illness, hospitalization & death from COVID-19, including the #DeltaVariant. If you’ve been waiting to get vaccinated, do it today: https:/
RT @CDCgov: CDC recommends that certain populations receive a booster shot of Pfizer-BioNTech’s #COVID19 Vaccine at least 6 months after completion of their 2-dose Pfizer-BioNTech vaccine series. See full details: https://t.co/77CTFv1g4m. https://t.co/q5jXqQxCSP
RT @GovernorTomWolf: Effective September 7, masks will be required in schools and early learning and childcare programs in Pennsylvania. This will keep our students safer and in the classroom, where we all want them to be.
Key Insights & Takeaways
The account frequently shares mandatory health guidelines, such as mask requirements in schools. It emphasizes public safety and preventive health measures. Content often highlights mental health awareness and resources.
Strengths
- + Established follower base of 99,478
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @PAHealthDept reveals an growing Twitter presence with 99,478 followers. The account demonstrates a content-creator strategy, averaging 22.2 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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