Paizo

Paizo

@paizo

Official Twitter for Paizo Inc. The creators of the Pathfinder and Starfinder RPGs. Union Made. Replies Monday-Friday, 8-5 Pacific. [email protected].

Redmond, WA https://paizo.com/ Joined 2008-09-07 Date of Analysis: Dec 16, 2025

100,239

Followers

1,296

Following

22,443

Tweets

112.9

Avg Engagement

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @paizo's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Macro Influencer (100K+)
  • Account Age:2008-09-07
  • Verification:No
  • Location:Redmond, WA

Data Summary

  • Tweets Analyzed:3,224
  • Avg Likes per Tweet:88.1
  • Avg Retweets per Tweet:24.8
  • Followers Analyzed:10,000

Engagement Analysis

Based on 3,224 tweets

The account shows strong engagement with its followers, indicating a loyal and active community. It frequently shares updates and announcements, which likely drive interaction.

88.1

Avg Likes/Tweet

24.8

Avg Retweets/Tweet

284,059

Total Likes

79,886

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

12

Median Likes

4

Median Retweets

57

75th Percentile

44,723

Top Tweet

1.13

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Mixed

Balanced content approach

27.6%

Original

28.8%

Replies

27.8%

Retweets

15.8%

Quotes

0.0%

Threads

0.1%

With Media

81.2%

With Links

53.7%

With #Tags

59.1%

With @Mentions

11.8%

With Emojis

191

Avg Length

Audience Reaction Profile

Conversational

Engages heavily in discussions

1.04

Reply/Original Ratio

0.57

Quote/RT Ratio

Posting Rhythm

Somewhat Bursty

Occasional posting spikes

77.9%

Weekday Posts

22.1%

Weekend Posts

Top Hashtags

#pathfinder (786) #pathfinder2e (494) #starfinder (473) #ttrpg (213) #paizoorgplay (121) #rpg (120) #ttrpgs (92) #paizo (43) #pf2e (37) #rpgs (35)

Most Mentioned

@paizo (612) @fantasygrounds2 (102) @demiplanerpg (66) @roll20app (66) @humble (65) @paizoorgplay (55) @glasscannonpod (47) @foundryvtt (44) @pf_infinite (42) @thegaminggang (38)

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Content Strategy Analysis

Based on 3,224 tweets

Content Type Distribution

Content Breakdown

Original Tweets 889 (28%)
Replies 928 (29%)
Retweets 897 (28%)
Quote Tweets 510 (16%)

What This Reveals About Their Strategy

This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.

The 897 retweets (28% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,224 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 10,000 followers

The primary audience includes RPG enthusiasts, fans of Pathfinder and Starfinder, and other game developers. The account also interacts with customers and potential collaborators.

Average

Audience Quality

20.7%

Suspicion Index

24.7%

Low-Quality %

26

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

33.6%

Empty Bio

23.6%

<10 Tweets

6.4%

Mass Following (>2K)

0.0%

New (<90 days)

47.9%

Low Ratio (<0.1)

0.0%

New (<180 days)

78.4%

No URL

15.9%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

3,060,769

Total Potential Reach

26

Median Follower Reach

99

75th Percentile Reach

3.6%

>1K followers

0.3%

>10K followers

0.1%

>50K followers

0.1%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

56.4%

Creators

5,642 accounts

20.0%

Consumers

2,001 accounts

23.6%

Dormant

2,357 accounts

76

Verified Followers

0.76% of total

11.0%

Professional Bios

founder, dev, analyst, etc.

0.11

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

United States (90) Canada (42) Los Angeles, CA (36) Florida, USA (32) Texas, USA (32) Australia (32) USA (31) California, USA (29) Austin, TX (26) Germany (25)

76

Verified Followers

0.76% of total

723

Protected Accounts

7.23% of total

6 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@Coreandor 195,854 Author politics, thriller, author
@octagon_game_st 135,333 Game Developer puzzle game, game mechanics, gamedev
@Brimshack 123,543 Blogger Blogging, Cold Weather, Northern Living
@FunkoPOPsNews 118,183 Collector Collecting, Funko, News
@ChrisMattCook 114,478 Actor Acting, Drumming, Collecting
@TheDesperateDMs 98,522 - -
@CarlosMaizOK 87,298 Entrepreneur Entrepreneur, Digital Communication, Bitcoin
@kroovv 65,361 - -
@TieflingMelissa 44,309 - -
@AkumaMikoVT 36,188 - -

Top Keywords in Follower Bios

hehim (675) games (487) game (331) ttrpg (319) gamer (303) artist (295) nerd (269) dd (262) writer (256) sheher (255)

Top Hashtags in Follower Bios

#ttrpg (62) #dnd (52) #blm (15) #blacklivesmatter (13) #vtuber (13) #1 (12) #envtuber (11) #rpg (11) #ttrpgs (10) #pathfinder2e (10)

6,641

Followers With Bio

3,359

Followers Without Bio

66.41%

% With Bio

33.59%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,224 analyzed

86,753

Combined Engagement

62,631

Total Likes

24,122

Total Retweets

17,351

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

60%

With Hashtags

20%

With @Mentions

80%

With Links

Topical Analysis:

Rpg Development Community Engagement Collaboration Customer Service Game Announcements
Paizo
@paizo

We have announced a plan for a system neutral open RPG license in collaboration with other game companies. We believe it will irrevocably and unquestionably keep alive the spirit of the Open Game License. Learn more: https://t.co/uQNKiz0wzv #OpenRPG #pathfinder2e #starfinder h

2023-01-12
Retweets: 10,342 Likes: 34,381 Engagement: 44,723
Paizo
@paizo

You wonderful people you. The website is currently acting screwy (not sure why THAT might be ;) ) so please be patient! We have more things to announce!

2023-01-12
Retweets: 742 Likes: 12,859 Engagement: 13,601
Paizo
@paizo

RT @paizo: We have announced a plan for a system neutral open RPG license in collaboration with other game companies. We believe it will irrevocably and unquestionably keep alive the spirit of the Open Game License. Learn more: https://t.co/uQNKiz0wzv #OpenRPG #pathfinder2e #s

2023-01-14
Retweets: 10,342 Likes: 0 Engagement: 10,342
Paizo
@paizo

We welcome today’s news from Wizards of the Coast regarding their intention not to de-authorize OGL 1.0a. We still believe there is a powerful need for an irrevocable, perpetual independent system-neutral open license... https://t.co/vE2Lbe5oRW

2023-01-27
Retweets: 1,133 Likes: 8,635 Engagement: 9,768
Paizo
@paizo

More than 1,500 tabletop publishers have joined together to pledge their support for the development of a universal system-neutral open license that provides a legal “safe harbor” for sharing rules and mechanics. Work has begun https://t.co/3GtpWQKcCJ #OpenRPG #ORClicense https:

2023-01-20
Retweets: 1,563 Likes: 6,756 Engagement: 8,319

Key Insights & Takeaways

The account frequently shares major announcements and collaborations, which can drive engagement and interest. It emphasizes community and collaboration, reflecting its role in the RPG industry. The account is transparent about technical issues and maintains a friendly tone with its audience.

Strengths

  • + Strong engagement rates above platform average
  • + Established follower base of 100,239
  • + High community engagement through conversations
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @paizo reveals an well-established Twitter presence with 100,239 followers. The account demonstrates a conversation-first approach, averaging 112.9 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025