Paper Magazine
WE ARE THE INTERNET.
357,348
Followers
3,444
Following
29,086
Tweets
240.9
Avg Engagement
3,530
Listed
Yes
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @papermagazine's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2007-12-18
- Verification:Yes
- Location:New York
Data Summary
- Tweets Analyzed:3,246
- Avg Likes per Tweet:141.0
- Avg Retweets per Tweet:99.9
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,246 tweetsThe account consistently receives high engagement, with an average of 27,887 likes and 8,105 retweets per tweet. This indicates a loyal and interactive follower base.
141.0
Avg Likes/Tweet
99.9
Avg Retweets/Tweet
457,709
Total Likes
324,154
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
4
Median Likes
1
Median Retweets
13
75th Percentile
66,257
Top Tweet
0.67
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Broadcaster
Primarily shares original content
76.2%
Original
3.8%
Replies
19.5%
Retweets
0.5%
Quotes
0.0%
Threads
0.8%
With Media
96.1%
With Links
2.3%
With #Tags
34.8%
With @Mentions
26.4%
With Emojis
71
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.05
Reply/Original Ratio
0.02
Quote/RT Ratio
Posting Rhythm
Consistent
Regular posting cadence
82.7%
Weekday Posts
17.3%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,246 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 633 retweets (20% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,246 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe audience is primarily interested in entertainment, fashion, and pop culture, especially K-pop. They are active and engaged, showing interest in behind-the-scenes content and brand collaborations.
Average
Audience Quality
21.0%
Suspicion Index
20.6%
Low-Quality %
53
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
27.7%
Empty Bio
20.0%
<10 Tweets
13.7%
Mass Following (>2K)
0.0%
New (<90 days)
48.3%
Low Ratio (<0.1)
0.0%
New (<180 days)
78.1%
No URL
13.6%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
122,806,170
Total Potential Reach
53
Median Follower Reach
255
75th Percentile Reach
8.6%
>1K followers
1.3%
>10K followers
0.5%
>50K followers
0.3%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
63.6%
Creators
31,780 accounts
16.4%
Consumers
8,215 accounts
20.0%
Dormant
10,005 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
1,124
Verified Followers
1.12% of total
16,711
Protected Accounts
16.71% of total
6 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,103,694 | Wrestler | Wrestling, Motivation, Self-promotion |
| @jamescharles | 7,087,916 | Makeup Artist | Makeup, Beauty, Art |
| @IAmSteveHarvey | 6,213,396 | Entertainer | Philanthropy, Investing, Entertainment |
| @Sony | 5,801,585 | Electronics | technology, entertainment, innovation |
| @bretmanrock | 5,535,971 | Influencer | Makeup, Fashion, Comedy |
| @whoisaddison | 4,840,990 | - | - |
| @LaurenJauregui | 4,283,641 | Musician | artist, writer, singer |
| @dixiedamelio | 3,954,236 | Influencer | Music, Dance, Social Media |
| @alokoficial | 2,761,730 | DJ | Music, DJing, Entertainment |
| @MTVUK | 2,425,178 | Entertainment | Little Mix, HERSTORY, BRITs |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
73,370
Followers With Bio
26,630
Followers Without Bio
73.37%
% With Bio
26.63%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,246 analyzed267,519
Combined Engagement
213,040
Total Likes
54,479
Total Retweets
53,504
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
40%
With Hashtags
100%
With @Mentions
100%
With Links
Topical Analysis:
Our first @TiffanyAndCo campaign with Jimin of @BTS_twt 💎 https://t.co/gibzQKviLq
Behind-the-scenes in Milan with @ENHYPEN 🤯 https://t.co/9YCsVoKTT5
DANCERACHA 🕺 @Stray_Kids https://t.co/pCTilNvzUL
#3RACHA @Stray_Kids ❤️🔥❤️🔥❤️🔥 https://t.co/4RfurBrwKu
#VOCALRACHA @Stray_Kids ❤️ https://t.co/q4LUNspo4W
Key Insights & Takeaways
The account frequently collaborates with K-pop groups, which drives engagement and visibility. Content often includes behind-the-scenes material, which appeals to fans and increases interaction. High engagement suggests that the audience values exclusive and timely content.
Strengths
- + Strong engagement rates above platform average
- + Established follower base of 357,348
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @papermagazine reveals an well-established Twitter presence with 357,348 followers. The account demonstrates a content-creator strategy, averaging 240.9 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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