Parks Victoria

Parks Victoria

@ParksVictoria

Into Nature to create a better Victoria.

Victoria, Australia https://www.parks.vic.gov.au/ Joined 2010-11-17 Date of Analysis: Dec 16, 2025

18,807

Followers

615

Following

6,949

Tweets

14.2

Avg Engagement

267

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @ParksVictoria's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Mid-Tier (10K+)
  • Account Age:2010-11-17
  • Verification:No
  • Location:Victoria, Australia

Data Summary

  • Tweets Analyzed:3,240
  • Avg Likes per Tweet:5.7
  • Avg Retweets per Tweet:8.6
  • Followers Analyzed:18,666

Engagement Analysis

Based on 3,240 tweets

Average engagement per tweet is moderate, with around 122 likes and 44 retweets. The account's verified status and consistent posting contribute to its reach and credibility.

5.7

Avg Likes/Tweet

8.6

Avg Retweets/Tweet

18,342

Total Likes

27,798

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

1

Median Likes

3

Median Retweets

14

75th Percentile

7,083

Top Tweet

0.76

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Mixed

Balanced content approach

50.0%

Original

10.5%

Replies

38.4%

Retweets

1.1%

Quotes

0.0%

Threads

4.5%

With Media

87.3%

With Links

38.1%

With #Tags

58.4%

With @Mentions

10.9%

With Emojis

201

Avg Length

Audience Reaction Profile

Broadcast

Focuses on original content over replies

0.21

Reply/Original Ratio

0.03

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

87.9%

Weekday Posts

12.1%

Weekend Posts

Top Hashtags

#natureishealth (70) #ffmvic (69) #iplc2018 (48) #natureforall (43) #wandervictoria (43) #victoria (36) #biodiversitymonth (33) #vicfires (25) #vicfloods (23) #survivetheheat (20)

Most Mentioned

@parksvictoria (435) @delwp_vic (219) @ffmvic (135) @vicemergency (133) @bom_vic (93) @vicgovau (83) @vicsesnews (51) @cfa_updates (45) @melbournewater (40) @emv_news (39)

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Content Strategy Analysis

Based on 3,240 tweets

Content Type Distribution

Content Breakdown

Original Tweets 1,619 (50%)
Replies 341 (11%)
Retweets 1,244 (38%)
Quote Tweets 36 (1%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 1,244 retweets (38% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,240 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 18,666 followers

The audience likely includes nature enthusiasts, conservationists, and residents of Victoria interested in environmental issues. They are likely to be informed about local parks and wildlife, with an interest in ecological recovery and protection.

Good

Audience Quality

18.4%

Suspicion Index

23.7%

Low-Quality %

83

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

33.8%

Empty Bio

21.2%

<10 Tweets

12.3%

Mass Following (>2K)

0.0%

New (<90 days)

30.9%

Low Ratio (<0.1)

0.0%

New (<180 days)

66.2%

No URL

13.6%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

57,230,204

Total Potential Reach

83

Median Follower Reach

373

75th Percentile Reach

12.6%

>1K followers

1.4%

>10K followers

0.3%

>50K followers

0.2%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

58.1%

Creators

10,848 accounts

20.6%

Consumers

3,853 accounts

21.2%

Dormant

3,965 accounts

422

Verified Followers

2.26% of total

15.3%

Professional Bios

founder, dev, analyst, etc.

0.2

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

Melbourne, Victoria (2,038) Australia (1,256) Melbourne, Australia (1,060) Melbourne (1,032) Victoria, Australia (504) Sydney, New South Wales (110) Melbourne Australia (107) Melbourne, Victoria, Australia (87) Victoria (81) melbourne (75)

422

Verified Followers

2.26% of total

1,948

Protected Accounts

10.44% of total

9 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@annecurtissmith 14,944,390 Actress Actress, Host, Dreams
@JohnCena 14,106,757 Wrestler Wrestling, Motivation, Self-promotion
@verified 4,201,228 - -
@theage 951,736 News outlet Breaking news, columnists, investigative journalism
@rogerhamilton 929,916 Entrepreneur education, entrepreneurship, futurism
@nonprofitorgs 775,134 Nonprofit Advocate Nonprofits, Digital Marketing, Fundraising
@solalexasch 677,708 Musician Music, Travel, Tattoos
@TayeDiggs 648,957 Actor acting, chocolate, hosting
@Melbourne 443,100 Tourism Travel, Photography, Tourism
@2thank 395,480 Appreciation Coach Appreciation, Gratitude, Recognition

Top Keywords in Follower Bios

views (765) melbourne (717) australia (660) love (582) community (470) victoria (469) life (442) australian (416) lover (386) news (345)

Top Hashtags in Follower Bios

#melbourne (30) #australia (24) #travel (24) #conservation (23) #environment (22) #climatechange (20) #scicomm (20) #sustainability (18) #innovation (16) #auspol (15)

12,355

Followers With Bio

6,311

Followers Without Bio

66.19%

% With Bio

33.81%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,240 analyzed

8,371

Combined Engagement

249

Total Likes

8,122

Total Retweets

1,674

Avg per Tweet

Key Metrics for Viral Tweets

20%

With Media

60%

With Hashtags

80%

With @Mentions

100%

With Links

Topical Analysis:

Nature Conservation Wildlife Protection Environmental Recovery Community Engagement Ecological Monitoring
Parks Victoria
@ParksVictoria

RT @WHO: Today is #WorldHealthDay! This year #LetsTalk about #depression, the leading cause of disability worldwide https://t.co/OQ2M8dfwix https://t.co/sX2Lfd9nCC

2017-04-07
Retweets: 7,083 Likes: 0 Engagement: 7,083
Parks Victoria
@ParksVictoria

RT @BOM_au: The Bureau has declared that a #LaNiña has developed in the tropical Pacific. Typically during La Niña, there is above average rainfall for eastern, northern and central parts of  Australia. https://t.co/4KJeKsVI6A

2021-11-23
Retweets: 474 Likes: 0 Engagement: 474
Parks Victoria
@ParksVictoria

Green shoots provide hope. Parks across East Gippsland and North East Victoria have been seriously affected by fire. While fire is still an issue, mother nature is already slowly starting to regenerate in some areas. https://t.co/WMLPhnIxal

2020-02-13
Retweets: 81 Likes: 249 Engagement: 330
Parks Victoria
@ParksVictoria

RT @UNESCOinAus: Australia’s oldest aquaculture site, Budj Bim in Vic, has just become our 20th #WorldHeritage site; the first to be listed solely for its #Aboriginal cultural values. Big congrats to the Gunditjmara community 👏🏽👏🏾👏🏼👏🏿 https://t.co/crzXCT9P85

2019-07-07
Retweets: 246 Likes: 0 Engagement: 246
Parks Victoria
@ParksVictoria

RT @Australia: Just when we thought the @visit12apostles couldn’t get any more impressive, a spectacular sunset like this comes along! (via IG/john_miller_photography) https://t.co/3B698lHKfa

2018-02-28
Retweets: 238 Likes: 0 Engagement: 238

Key Insights & Takeaways

The account frequently shares updates on wildlife populations and ecological recovery, indicating a focus on environmental monitoring. It addresses both challenges like bushfires and positive developments like wildlife sightings, balancing awareness with hope. The account also acknowledges personal losses within the conservation community, showing a human connection to its mission.

Strengths

  • + Established follower base of 18,807
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @ParksVictoria reveals an growing Twitter presence with 18,807 followers. The account demonstrates a content-creator strategy, averaging 14.2 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025