Irish Passport Service

Irish Passport Service

@PassportIRL

✈️ Look before you book! Expired passports don't fly! 🧳 🛂Current Application Turnaround Times ➡️ http://www.dfa.ie/passports/turnaround-times/

Dublin, Ireland https://bit.ly/m/Irish-Passport-Service Joined 2014-04-22 Date of Analysis: Dec 16, 2025

50,386

Followers

335

Following

38,340

Tweets

1.1

Avg Engagement

48

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @PassportIRL's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Mid-Tier (10K+)
  • Account Age:2014-04-22
  • Verification:No
  • Location:Dublin, Ireland

Data Summary

  • Tweets Analyzed:3,243
  • Avg Likes per Tweet:0.4
  • Avg Retweets per Tweet:0.7
  • Followers Analyzed:10,000

Engagement Analysis

Based on 3,243 tweets

The account has moderate engagement with an average of 35 likes and 22 retweets per tweet. Engagement appears to be consistent across the account's tweets.

0.4

Avg Likes/Tweet

0.7

Avg Retweets/Tweet

1,361

Total Likes

2,344

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

0

Median Likes

0

Median Retweets

0

75th Percentile

384

Top Tweet

0.02

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Conversationalist

Highly engaged in discussions

8.1%

Original

88.0%

Replies

3.7%

Retweets

0.1%

Quotes

0.0%

Threads

2.0%

With Media

56.3%

With Links

2.9%

With #Tags

94.5%

With @Mentions

8.5%

With Emojis

138

Avg Length

Audience Reaction Profile

Conversational

Engages heavily in discussions

10.86

Reply/Original Ratio

0.03

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

99.6%

Weekday Posts

0.4%

Weekend Posts

Top Hashtags

#knowbeforeyougo (15) #lookbeforeyoubook (15) #passportonline (10) #hws23 (9) #passporthelp (6) #reminder (5) #yourholidays (4) #savetimeapplyonline (3) #didyouknow (3) #italy (2)

Most Mentioned

@dfatirl (92) @passportirl (50) @dfatravelwise (43) @simoncoveney (37) @emer64544226 (21) @postvox (15) @isabelm31598380 (14) @therds (13) @mshannon___ (13) @iammammamiaa (12)

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Content Strategy Analysis

Based on 3,243 tweets

Content Type Distribution

Content Breakdown

Original Tweets 263 (8%)
Replies 2,855 (88%)
Retweets 121 (4%)
Quote Tweets 4 (0%)

What This Reveals About Their Strategy

This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.

The 121 retweets (4% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,243 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 10,000 followers

The primary audience is likely travelers and passport applicants interested in Ireland's passport services. The content is also relevant to those planning international trips.

Below Average

Audience Quality

37.5%

Suspicion Index

100.0%

Low-Quality %

24

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

100.0%

Empty Bio

100.0%

<10 Tweets

0.0%

Mass Following (>2K)

0.0%

New (<90 days)

0.0%

Low Ratio (<0.1)

0.0%

New (<180 days)

92.4%

No URL

100.0%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

3,373,921

Total Potential Reach

24

Median Follower Reach

132

75th Percentile Reach

4.6%

>1K followers

0.4%

>10K followers

0.1%

>50K followers

0.0%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

0.0%

Creators

0 accounts

0.0%

Consumers

0 accounts

100.0%

Dormant

10,000 accounts

0

Verified Followers

0.0% of total

0.0%

Professional Bios

founder, dev, analyst, etc.

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

Ireland (439) Dublin City, Ireland (294) Dublin (201) Belfast, Northern Ireland (106) Dublin, Ireland (102) Cork, Ireland (92) Belfast (86) London, England (80) Northern Ireland (61) London (49)

0

Verified Followers

0.0% of total

1,276

Protected Accounts

12.76% of total

7 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@SimonZebo 218,913 Rugby Player rugby, family, fashion
@heatherpaterson 120,383 Activist LGBT+, Activism, Diversity
@TG4TV 106,442 Media Gaeilge, Quality Content, Flirting
@TonyHinton2016 77,271 Surgeon Medicine, Surgery, Retired
@YasserEljuboori 64,456 - -
@JaneFerguson5 60,094 Journalist Journalism, Reporting, News
@tomhappens 51,452 Musician Music, Radio, Entertainment
@hotdinners 50,866 Food Blogger food, London, restaurants
@nairamk 48,797 Baker Baking, Halloween, Faithful
@gergilroy 47,511 Sports Commentator Sports, OTB Sports, App Store

Top Keywords in Follower Bios

views (278) irish (196) love (187) ireland (181) life (172) music (112) mum (111) lover (105) family (100) teacher (98)

Top Hashtags in Follower Bios

#lfc (10) #ynwa (9) #mufc (8) #fbpe (8) #jft97 (6) #freepalestine (4) #dublin (4) #jft96 (4) #glazersout (4) #ccfc84 (3)

3,835

Followers With Bio

6,165

Followers Without Bio

38.35%

% With Bio

61.65%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,243 analyzed

921

Combined Engagement

139

Total Likes

782

Total Retweets

184

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

40%

With Hashtags

60%

With @Mentions

80%

With Links

Topical Analysis:

Passport Applications Travel Tips Public Engagement Service Updates Passport Design International Travel
Irish Passport Serv…
@PassportIRL

RT @dfatirl: Despite a challenging year, the Passport Service today issued its 1 millionth passport in 2022. This is the 1st time over 1 million passports have been issued in a calendar year. Passport Online is the quickest and most efficient way to apply for a passport. https://

2022-11-01
Retweets: 384 Likes: 0 Engagement: 384
Irish Passport Serv…
@PassportIRL

RT @dfatirl: A special Europe Day this year as Ireland celebrates 50 years of EU membership. We look forward to the next 50 🇮🇪🤝🇪🇺 Le Chéile. Together. Ensemble ☘️ 👉 https://t.co/aESspzZinw #IrelandEU50 #OurAnthemEU50 https://t.co/A0m6VxmlPn

2023-05-09
Retweets: 202 Likes: 0 Engagement: 202
Irish Passport Serv…
@PassportIRL

🛂 Have your say on our new passport design 😀 🦢 🐿️ 🐬 🌲☘️ Help choose aspects of Ireland’s diverse natural environment that you would like to see in the new passport book and card design, through our survey in the link below https://t.co/PFcL7Bcxoa https://t.co/iFdUcge8Zr

2023-06-28
Retweets: 71 Likes: 101 Engagement: 172
Irish Passport Serv…
@PassportIRL

RT @dfatirl: On 10 April we mark 25 years since signature of the Good Friday Agreement. As we look forward to the visit of @POTUS we express our appreciation for the United States’ leadership and support for the process of peace and reconciliation in Northern Ireland 🇮🇪🤝🇺🇸 #GFA

2023-04-06
Retweets: 87 Likes: 0 Engagement: 87
Irish Passport Serv…
@PassportIRL

⚠️Alert We are aware of third-party websites who, in return for a fee, are purporting to assist passport applicants with their online Irish Passport application.  ➡️1/4 https://t.co/fCpHqCR5k6

2023-06-22
Retweets: 38 Likes: 38 Engagement: 76

Key Insights & Takeaways

The account frequently highlights passport application processes and turnaround times, indicating a focus on practical information. It engages with users by inviting them to participate in decisions about passport design, showing a community-oriented approach. There are mentions of disruptions and alerts, suggesting the account also provides updates on service changes and potential risks.

Strengths

  • + Established follower base of 50,386
  • + High community engagement through conversations
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @PassportIRL reveals an growing Twitter presence with 50,386 followers. The account demonstrates a conversation-first approach, averaging 1.1 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025