PDSA
We are the UK’s leading veterinary charity! 👩⚕️🐾 We love to hear from you & will respond to your tweets Mon - Fri from 9am - 5pm
84,669
Followers
4,190
Following
37,985
Tweets
20.5
Avg Engagement
608
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @PDSA_HQ's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2009-03-25
- Verification:No
- Location:UK
Data Summary
- Tweets Analyzed:3,220
- Avg Likes per Tweet:15.4
- Avg Retweets per Tweet:5.1
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,220 tweetsThe account maintains a high average engagement rate with likes and retweets, indicating a responsive and interested audience.
15.4
Avg Likes/Tweet
5.1
Avg Retweets/Tweet
49,734
Total Likes
16,379
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
1
Median Likes
0
Median Retweets
27
75th Percentile
3,027
Top Tweet
0.24
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Conversationalist
Highly engaged in discussions
42.6%
Original
53.6%
Replies
3.1%
Retweets
0.7%
Quotes
0.0%
Threads
0.8%
With Media
46.6%
With Links
43.5%
With #Tags
60.3%
With @Mentions
82.5%
With Emojis
192
Avg Length
Audience Reaction Profile
Conversational
Engages heavily in discussions
1.26
Reply/Original Ratio
0.21
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
89.5%
Weekday Posts
10.5%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,220 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.
The 101 retweets (3% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,220 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe audience includes animal lovers, pet owners, and supporters of animal welfare causes in the UK and beyond.
Average
Audience Quality
20.6%
Suspicion Index
22.2%
Low-Quality %
62
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
30.8%
Empty Bio
21.1%
<10 Tweets
18.2%
Mass Following (>2K)
0.0%
New (<90 days)
37.0%
Low Ratio (<0.1)
0.0%
New (<180 days)
79.4%
No URL
13.6%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
11,452,533
Total Potential Reach
62
Median Follower Reach
340
75th Percentile Reach
11.8%
>1K followers
1.1%
>10K followers
0.3%
>50K followers
0.2%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
58.6%
Creators
5,859 accounts
20.3%
Consumers
2,027 accounts
21.1%
Dormant
2,114 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
64
Verified Followers
0.64% of total
955
Protected Accounts
9.55% of total
5 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @sarajcox | 857,852 | Radio Host | Teatimes, Books, Radio |
| @udayfoundation | 720,589 | Non-profit | health, humanitarian assistance, disaster relief |
| @georgegalloway | 470,347 | Politician | Politics, Media, Activism |
| @tveitdal | 345,648 | Environmental Activist | Climate Change, Renewable Energy, Nature |
| @SmileyNews | 343,897 | News Curator | Positive news, Smiley Movement, World news |
| @Havenlust | 294,259 | Photographer | Photography, Travel, Art |
| @sharrond62 | 208,244 | Athlete | Olympic sports, Motivational speaking, Health & fitness |
| @bigrain | 207,864 | Musician | Music, Nature, Video |
| @veganfuture | 193,615 | Activist | Animal rights, Veganism, Environmentalism |
| @NevilleSouthall | 190,907 | Footballer | sex workers, trans people, mental health issues |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
6,922
Followers With Bio
3,078
Followers Without Bio
69.22%
% With Bio
30.78%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,220 analyzed8,414
Combined Engagement
6,906
Total Likes
1,508
Total Retweets
1,683
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
80%
With Hashtags
0%
With @Mentions
80%
With Links
Topical Analysis:
We received the sad news that #PDSAGoldMedal recipient, Magawa the HeroRAT, passed away over the weekend. 💔 In celebration of his life, watch his amazing story, saving lives in Cambodia through his landmine detection skills: https://t.co/QlrDQXh5Ao R.I.P Magawa 🐀🏅❤️ https://t.co
Today we’re joining the rest of the UK in mourning the sudden, unexpected loss of Paul O’Grady. He was a huge animal lover and did great things for the animal welfare sector. Our heartfelt condolences go to his family, friends and charities that have lost a great Ambassador. ❤️ h
Can we get a round of a-paws for the latest #PDSAOrderOfMerit recipient, Skye! 👏🐶 After 11 incredible years of service, #SearchDogSkye has retired from her role as a Mountain Rescue Search Dog in the Lake District. ⛰️ Read Skye's heart-felt story: https://t.co/0eJ8br1oW5 https:
During the #UKHeatwave #CatOwners should be mindful of the signs of heatstroke. If your cat is showing symptoms of heatstroke, start cooling them down immediately & contact your vet 🐱🌡️ What you can do to help prevent or provide first aid for heatstroke: https://t.co/OAQMmQ0
The complicated science behind petting a cat 🔬🧪🧬 #CatLife #CatsOfTwittter https://t.co/mB9QL23oXw
Key Insights & Takeaways
The account frequently shares news about animals and their contributions, which resonates well with followers. Highlighting awards and recognitions, such as the PDSA Gold Medal and Order of Merit, helps build credibility and emotional connection. Emotional storytelling, especially around animal losses, drives significant engagement and shares.
Strengths
- + Established follower base of 84,669
- + High community engagement through conversations
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @PDSA_HQ reveals an growing Twitter presence with 84,669 followers. The account demonstrates a conversation-first approach, averaging 20.5 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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