Penny Mordaunt
MP for Portsmouth North. Lord President of the Council. @CommonsLeader. Hon Captain RNR. Author of ‘Greater: Britain After the Storm’.
246,382
Followers
15,780
Following
21,564
Tweets
657.5
Avg Engagement
1,502
Listed
Yes
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @PennyMordaunt's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2012-01-13
- Verification:Yes
- Location:Portsmouth, England
Data Summary
- Tweets Analyzed:3,227
- Avg Likes per Tweet:69.7
- Avg Retweets per Tweet:587.8
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,227 tweetsHer tweets typically receive a high number of likes and retweets, indicating strong public interest in her political and personal messages. The engagement suggests her content resonates with her audience and is often shared widely.
69.7
Avg Likes/Tweet
587.8
Avg Retweets/Tweet
224,772
Total Likes
1,896,824
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
0
Median Likes
21
Median Retweets
235
75th Percentile
182,971
Top Tweet
2.67
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Curator
Amplifies others content frequently
25.1%
Original
7.8%
Replies
52.9%
Retweets
14.2%
Quotes
0.0%
Threads
0.4%
With Media
76.2%
With Links
35.1%
With #Tags
77.1%
With @Mentions
29.3%
With Emojis
204
Avg Length
Audience Reaction Profile
Interactive
Balances broadcasting with conversation
0.31
Reply/Original Ratio
0.27
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
80.7%
Weekday Posts
19.3%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,227 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 1,707 retweets (53% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,227 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersHer audience primarily consists of political supporters, members of the public interested in UK politics, and those engaged with leadership and national security topics. Her tweets also attract attention from individuals interested in her military background and authorship.
Average
Audience Quality
26.1%
Suspicion Index
30.6%
Low-Quality %
40
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
45.3%
Empty Bio
25.0%
<10 Tweets
15.2%
Mass Following (>2K)
0.0%
New (<90 days)
55.3%
Low Ratio (<0.1)
0.0%
New (<180 days)
89.7%
No URL
15.8%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
54,967,990
Total Potential Reach
40
Median Follower Reach
168
75th Percentile Reach
5.8%
>1K followers
0.7%
>10K followers
0.2%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
51.7%
Creators
25,831 accounts
23.4%
Consumers
11,683 accounts
25.0%
Dormant
12,486 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
787
Verified Followers
0.78% of total
11,480
Protected Accounts
11.37% of total
6 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,099,795 | Wrestler | Wrestling, Motivation, Self-promotion |
| @AlvaroUribeVel | 5,230,764 | Politician | Politics, Colombia, Leadership |
| @ABZayed | 4,928,909 | Politician | UAE, Personal, Gratitude |
| @wossy | 4,889,793 | TV Presenter | self-indulgent, Instagram, life |
| @Telegraph | 3,384,818 | News outlet | news, analysis, video |
| @patriciajaniot | 2,986,952 | Journalist | Periodista, Conductora, Presidenta |
| @RishiSunak | 1,953,808 | Politician | Politics, Economics, Finance |
| @nikosaliagas | 1,683,613 | TV Host | TV, Radio, Photography |
| @1pcornwell | 1,187,531 | Author | crime, mystery, writing |
| @RichardGrenell | 1,151,971 | Diplomat | Cancer survivor, Dog lover, Christ follower |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
57,247
Followers With Bio
43,748
Followers Without Bio
56.68%
% With Bio
43.32%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Export full follower list with profile details, bios, locations, and follower counts as CSV.
Buy Followers - from $15Buy Tweet Data
Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,227 analyzed559,533
Combined Engagement
0
Total Likes
559,533
Total Retweets
111,907
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
20%
With Hashtags
100%
With @Mentions
60%
With Links
Topical Analysis:
RT @RoyalFamily: It is with deep sorrow that Her Majesty The Queen has announced the death of her beloved husband, His Royal Highness The Prince Philip, Duke of Edinburgh. His Royal Highness passed away peacefully this morning at Windsor Castle. https://t.co/XOIDQqlFPn
RT @ava: I thought I was thorough, but this taught me not to forget the thumbs! Take a look. And blessings to all today. 👋🏾✋🏾👐🏾🙌🏾👍🏾 https://t.co/6yajJ2Gj8j
RT @josepgoded: The cleaning staff at our hospitals are hardly ever mentioned and they also deserve a tribute! https://t.co/25ij79UtIs
RT @BorisJohnson: It is hard to find the words to express my debt to the NHS for saving my life. The efforts of millions of people across this country to stay home are worth it. Together we will overcome this challenge, as we have overcome so many challenges in the past. #StayHo
RT @RNLI: We're proud of the lifesaving work our volunteers do in the Channel – we make no apology for it. Those we rescue are vulnerable people in danger & distress. Each of them is someone’s father, mother, son or daughter - every life is precious. This is why we launch: ht
Key Insights & Takeaways
Her tweets often focus on political leadership and national resilience, reflecting her roles in government and her personal values. She frequently shares personal anecdotes and tributes, which help humanize her public persona and connect with her audience. Her content emphasizes the strength of democratic institutions, aligning with her political stance and public messaging.
Strengths
- + Strong engagement rates above platform average
- + Established follower base of 246,382
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @PennyMordaunt reveals an well-established Twitter presence with 246,382 followers. The account demonstrates a content-creator strategy, averaging 657.5 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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