PEOPLE DAILY
Keeping you in the know 24/7. For breaking news, special reports etc. Follow us on Instagram: https://www.facebook.com/unsupportedbrowser #TalkToPD #PDWikendi
242,847
Followers
821
Following
145,569
Tweets
5.8
Avg Engagement
275
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @PeopleDailyKe's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2012-01-17
- Verification:No
- Location:2nd Flr, DSM Place, Kijabe St.
Data Summary
- Tweets Analyzed:3,250
- Avg Likes per Tweet:4.7
- Avg Retweets per Tweet:1.1
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,250 tweetsThe account maintains moderate engagement with an average of 80 likes and 16 retweets per tweet. The engagement rate suggests a consistent but not highly interactive audience.
4.7
Avg Likes/Tweet
1.1
Avg Retweets/Tweet
15,361
Total Likes
3,420
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
2
Median Likes
0
Median Retweets
6
75th Percentile
171
Top Tweet
0.02
Engagement per 1K Followers
Normalized influence metric
Long Tail
Engagement Pattern
Mix of hits and regular posts
Posting Behavior
Content style and format preferences
Broadcaster
Primarily shares original content
99.0%
Original
0.1%
Replies
1.0%
Retweets
0.0%
Quotes
0.0%
Threads
0.4%
With Media
99.3%
With Links
23.8%
With #Tags
1.9%
With @Mentions
0.9%
With Emojis
175
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.0
Reply/Original Ratio
0.0
Quote/RT Ratio
Posting Rhythm
Somewhat Bursty
Occasional posting spikes
86.3%
Weekday Posts
13.7%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,250 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 32 retweets (1% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,250 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe primary audience is likely Kenyan citizens interested in politics and current affairs. The content is tailored for those seeking reliable news and analysis on national issues.
Average
Audience Quality
31.5%
Suspicion Index
39.3%
Low-Quality %
13
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
45.5%
Empty Bio
50.2%
<10 Tweets
5.8%
Mass Following (>2K)
0.0%
New (<90 days)
62.9%
Low Ratio (<0.1)
0.0%
New (<180 days)
94.9%
No URL
33.1%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
19,168,645
Total Potential Reach
13
Median Follower Reach
63
75th Percentile Reach
2.7%
>1K followers
0.2%
>10K followers
0.1%
>50K followers
0.0%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
21.4%
Creators
10,718 accounts
28.4%
Consumers
14,182 accounts
50.2%
Dormant
25,100 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
75
Verified Followers
0.07% of total
4,441
Protected Accounts
4.4% of total
4 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @StandardKenya | 2,231,112 | News outlet | News, Kenya, Bold |
| @CapitalFMKenya | 1,700,206 | Media | music, news, sports |
| @KBonimtetezi | 1,629,679 | - | - |
| @bbcswahili | 1,609,984 | News Outlet | News, World, Africa |
| @skmusyoka | 1,510,536 | Politician | Politics, Leadership, Kenya |
| @DCI_Kenya | 1,493,988 | Law Enforcement | Crime, Investigations, Security |
| @MariaSTsehai | 1,186,375 | Communications Expert | Communications, Producer, Director |
| @jjmnyika | 1,007,597 | Politician | Politics, Leadership, Government |
| @Declaracion | 905,276 | - | - |
| @susankihika | 747,940 | Politician | Gender Equality, Social Justice, Advocacy |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
59,496
Followers With Bio
41,501
Followers Without Bio
58.91%
% With Bio
41.09%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,250 analyzed622
Combined Engagement
409
Total Likes
213
Total Retweets
124
Avg per Tweet
Key Metrics for Viral Tweets
20%
With Media
20%
With Hashtags
20%
With @Mentions
80%
With Links
Topical Analysis:
RT @muthoni_njakwe: A little sleep, a little slumber, a little folding of the hands to rest, and poverty will come upon you like a robber,…
Waluke says Kenya has many pressing issues to be attended to and not rallies. https://t.co/4lzEuXD4Vd
Kivutha Kibwana wants Kalonzo out of Azimio, says Raila is not about to retire Read more>>> https://t.co/JJeZ0mor8z Photo credit: Courtesy. https://t.co/IRVrLXasSw
For the last two decades, Joseph Kinyua straddled the civil service like a colossus as he went on to make history as the senior most public officer to have been relied upon by three presidents. https://t.co/AmpX7p42eX
IN PICTURES: Kenya’s Prime Cabinet Secretary H.E (DR) Musalia Mudavadi has arrived in Baku, Azerbaijan for a 3-day official visit. #PDNews #PDSiasa https://t.co/ET3B01NOol
Key Insights & Takeaways
The account frequently shares political commentary and analysis, indicating a focus on Kenyan politics. It often references key political figures and their statements, suggesting a strong connection to the political landscape. The use of hashtags like #TalkToPD and #PDWikendi indicates an effort to build a community and encourage interaction.
Strengths
- + Established follower base of 242,847
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @PeopleDailyKe reveals an growing Twitter presence with 242,847 followers. The account demonstrates a content-creator strategy, averaging 5.8 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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