Philip Mould
Art dealer, writer & broadcaster. President Plantlife & @kidsinmuseums. Whippet fancier. Co-presenter #Fakeorfortune.
56,990
Followers
958
Following
4,884
Tweets
97.3
Avg Engagement
278
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @philipmould's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2010-07-19
- Verification:No
- Location:London
Data Summary
- Tweets Analyzed:3,205
- Avg Likes per Tweet:85.4
- Avg Retweets per Tweet:11.8
- Followers Analyzed:9,998
Engagement Analysis
Based on 3,205 tweetsMould's tweets receive a high number of likes and retweets, indicating strong audience interaction. His content is both informative and visually appealing, contributing to his engagement rates.
85.4
Avg Likes/Tweet
11.8
Avg Retweets/Tweet
273,826
Total Likes
37,904
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
2
Median Likes
0
Median Retweets
53
75th Percentile
30,306
Top Tweet
1.71
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Conversationalist
Highly engaged in discussions
30.7%
Original
62.0%
Replies
3.8%
Retweets
3.5%
Quotes
0.0%
Threads
1.3%
With Media
32.9%
With Links
11.6%
With #Tags
75.9%
With @Mentions
1.5%
With Emojis
101
Avg Length
Audience Reaction Profile
Conversational
Engages heavily in discussions
2.02
Reply/Original Ratio
0.92
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
66.6%
Weekday Posts
33.4%
Weekend Posts
Top Hashtags
Most Mentioned
Want This Report as PDF?
We're building PDF export for these analytics reports. Register your interest to get early access.
Content Strategy Analysis
Based on 3,205 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.
The 123 retweets (4% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,205 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 9,998 followersHis audience includes art enthusiasts, history buffs, and those interested in cultural and educational initiatives. Followers are likely drawn to his expertise and engaging content.
Below Average
Audience Quality
37.5%
Suspicion Index
100.0%
Low-Quality %
94
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
100.0%
Empty Bio
100.0%
<10 Tweets
0.0%
Mass Following (>2K)
0.0%
New (<90 days)
0.0%
Low Ratio (<0.1)
0.0%
New (<180 days)
81.2%
No URL
100.0%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
24,437,352
Total Potential Reach
94
Median Follower Reach
340
75th Percentile Reach
10.8%
>1K followers
1.5%
>10K followers
0.4%
>50K followers
0.2%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
0.0%
Creators
0 accounts
0.0%
Consumers
0 accounts
100.0%
Dormant
9,998 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
0
Verified Followers
0.0% of total
1,416
Protected Accounts
14.16% of total
8 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,090,642 | Wrestler | Wrestling, Motivation, Self-promotion |
| @moneyartist | 479,473 | Social Media Consultant | money, artist, verification |
| @willchamberlain | 303,836 | Lawyer | Law, Publishing, Advocacy |
| @robtswthrayguns | 256,647 | Inventor | synthwave, NFT, NSFW |
| @realamandarae | 238,682 | Model | tgirl, pics, online |
| @MuseumWeek | 230,554 | Cultural Event | art, culture, heritage |
| @collectibulldog | 175,460 | Collector | bulldogs, mental health, advocacy |
| @amber_athey | 149,417 | - | - |
| @enriquillo2 | 139,360 | Artist | Arts, Reading, Travel |
| @AllisonPearson | 133,049 | Columnist | Telegraph columnist, mother, author |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
6,535
Followers With Bio
3,465
Followers Without Bio
65.35%
% With Bio
34.65%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
Buy Follower Data
Export full follower list with profile details, bios, locations, and follower counts as CSV.
Buy Followers - from $15Buy Tweet Data
Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,205 analyzed60,624
Combined Engagement
48,510
Total Likes
12,114
Total Retweets
12,125
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
20%
With Hashtags
0%
With @Mentions
80%
With Links
Topical Analysis:
2/2 ....still a way to go, but what a transformation! https://t.co/nyGx3qdhOZ
A last smear from the chin removed. I will post an image of the completed picture as soon as it is ready. https://t.co/K7TSl2XdqE
In response to those wanting sight of the uncleaned image of the #womaninred. All we know is she is 36 and it was painted 1618 (inscription) https://t.co/3k8GYxvyJK
Blimey - a British treasure in Czechoslovakia. In an overcast upstairs room I have just encountered what must be best view of 18th century LONDON ever painted. It’s as good as going back in time. Canaletto, 1747, in of all places PRAGUE. Part of the ancient Lobkowicz collection.
Small area of her astonishingly elaborate dress revealed. We dont know identity yet but certain iconographic clues are staring to emerge.... https://t.co/2p1VqN79na
Key Insights & Takeaways
He frequently shares behind-the-scenes content related to art restoration and historical artifacts. Mould engages with his audience by responding to their questions and requests for more information. He uses his platform to promote environmental and educational causes beyond the art world.
Strengths
- + Established follower base of 56,990
- + High community engagement through conversations
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @philipmould reveals an growing Twitter presence with 56,990 followers. The account demonstrates a conversation-first approach, averaging 97.3 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
Need Programmatic Access?
We're building an API for developers and researchers. Get access to Twitter data programmatically for your applications and analysis.
Register Interest for API Access