Phillip Fulmer

Phillip Fulmer

@phillipfulmer

Former head football coach and director of athletics at the University of Tennessee

Maryville, TN https://www.phillipfulmer.com/ Joined 2009-04-20 Date of Analysis: Dec 16, 2025

106,540

Followers

166

Following

361

Tweets

763.8

Avg Engagement

368

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @phillipfulmer's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Macro Influencer (100K+)
  • Account Age:2009-04-20
  • Verification:No
  • Location:Maryville, TN

Data Summary

  • Tweets Analyzed:361
  • Avg Likes per Tweet:619.5
  • Avg Retweets per Tweet:144.4
  • Followers Analyzed:10,000

Engagement Analysis

Based on 361 tweets

Fulmer's tweets receive significant likes and retweets, indicating a highly engaged audience. His content is well-received and often shared, reflecting his influence and credibility.

619.5

Avg Likes/Tweet

144.4

Avg Retweets/Tweet

223,629

Total Likes

52,114

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

9

Median Likes

24

Median Retweets

447

75th Percentile

23,320

Top Tweet

7.17

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Mixed

Balanced content approach

55.7%

Original

12.2%

Replies

28.3%

Retweets

3.9%

Quotes

0.0%

Threads

0.3%

With Media

48.8%

With Links

21.3%

With #Tags

46.5%

With @Mentions

4.7%

With Emojis

122

Avg Length

Audience Reaction Profile

Broadcast

Focuses on original content over replies

0.22

Reply/Original Ratio

0.14

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

74.8%

Weekday Posts

25.2%

Weekend Posts

Top Hashtags

#vols (9) #vfl (7) #gamemaxims (6) #foundationofthevolunteers (4) #football (3) #gatlinburg (3) #65 (3) #thankvolthursday (2) #poweredbythet (2) #tennessee (2)

Most Mentioned

@phillipfulmer (63) @vol_football (18) @rockytopsports1 (14) @allifulmer (9) @vol_sports (7) @tennesseefund (7) @easttnchildrens (6) @alztn (5) @erikainge3 (4) @vol_hoops (3)

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Content Strategy Analysis

Based on 361 tweets

Content Type Distribution

Content Breakdown

Original Tweets 201 (56%)
Replies 44 (12%)
Retweets 102 (28%)
Quote Tweets 14 (4%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 102 retweets (28% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 361 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 10,000 followers

His audience primarily consists of sports fans, former athletes, and university supporters. The engagement suggests a strong connection with fans of the University of Tennessee athletics programs.

Average

Audience Quality

34.3%

Suspicion Index

50.8%

Low-Quality %

5

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

56.3%

Empty Bio

53.5%

<10 Tweets

7.1%

Mass Following (>2K)

0.0%

New (<90 days)

64.7%

Low Ratio (<0.1)

0.0%

New (<180 days)

89.8%

No URL

45.4%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

18,486,032

Total Potential Reach

5

Median Follower Reach

62

75th Percentile Reach

3.2%

>1K followers

0.4%

>10K followers

0.1%

>50K followers

0.1%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

28.6%

Creators

2,859 accounts

17.9%

Consumers

1,795 accounts

53.5%

Dormant

5,346 accounts

64

Verified Followers

0.64% of total

2.9%

Professional Bios

founder, dev, analyst, etc.

0.05

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

Knoxville, TN (294) Tennessee, USA (210) Nashville, TN (111) United States (81) Tennessee (48) Chattanooga, TN (46) Maryville, TN (32) Atlanta, GA (28) Memphis, TN (24) Georgia, USA (19)

64

Verified Followers

0.64% of total

595

Protected Accounts

5.95% of total

4 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@JohnCena 14,093,380 Wrestler Wrestling, Motivation, Self-promotion
@Nathanapirtle 869,647 Entrepreneur Digital Marketing, Strategy, Business Development
@RealJeffJarrett 337,480 Wrestler Family, Scripture, Quotes
@GoodmanHoops 310,679 Basketball Analyst Basketball, Analyst, Hoops
@PeteThamel 238,260 Sports Journalist College football, basketball, podcast
@conquerer1 236,330 Entertainer MUSIC, AWARDS, CELEBRITIES
@AD_DannyWhite 90,528 Athletics Director Football, Athletics, Tennessee
@WVTM13 80,011 News Station News, Sports, Weather
@JimMWeber 76,994 - -
@GoVols247 69,113 Sports News football, recruiting, basketball

Top Keywords in Follower Bios

football (340) love (315) school (292) high (291) tennessee (284) vols (273) life (225) sports (221) gpa (214) coach (205)

Top Hashtags in Follower Bios

#gbo (44) #vfl (33) #vols (29) #1 (20) #govols (19) #jucoproduct (16) #titanup (15) #maga (9) #braves (8) #titans (8)

4,374

Followers With Bio

5,626

Followers Without Bio

43.74%

% With Bio

56.26%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 361 analyzed

69,414

Combined Engagement

54,195

Total Likes

15,219

Total Retweets

13,883

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

20%

With Hashtags

0%

With @Mentions

40%

With Links

Topical Analysis:

Sports Leadership Community Progress Motivation University Pride

Key Insights & Takeaways

Fulmer emphasizes teamwork and progress in his tweets, highlighting the development of his players and coaches. He uses motivational language to inspire and unite his audience around the athletics program. His tweets often include links to further information or events, encouraging deeper engagement.

Strengths

  • + Strong engagement rates above platform average
  • + Established follower base of 106,540
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @phillipfulmer reveals an well-established Twitter presence with 106,540 followers. The account demonstrates a content-creator strategy, averaging 763.8 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025