PhRMA
We represent America's innovative biopharmaceutical research & biotechnology companies. Subscribe to alerts at https://phrma.org/signup?utm_campaign=2023-q4-v6&utm_medium=pai_soc_pst-twt-adf&utm_source=twt&utm_content=clk-pat-v6-v6-v6-all-pai_soc_pst-twt-adf-TwitterProfileVists%20-evg-v6-v6-sgn-soc_txt-v6-vra-adf. @SteveUbl CEO
84,015
Followers
6,434
Following
16,087
Tweets
48.0
Avg Engagement
1,247
Listed
Yes
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @PhRMA's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2010-02-23
- Verification:Yes
- Location:Washington, DC
Data Summary
- Tweets Analyzed:3,202
- Avg Likes per Tweet:27.8
- Avg Retweets per Tweet:20.3
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,202 tweetsThe account has a moderate engagement rate with an average of 2,964 likes and 681 retweets per tweet. Verified accounts make up 1.7% of its followers, indicating a professional and trusted audience.
27.8
Avg Likes/Tweet
20.3
Avg Retweets/Tweet
88,886
Total Likes
64,954
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
3
Median Likes
3
Median Retweets
12
75th Percentile
10,447
Top Tweet
0.57
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
64.7%
Original
4.9%
Replies
29.2%
Retweets
1.1%
Quotes
0.0%
Threads
0.1%
With Media
91.8%
With Links
54.2%
With #Tags
56.9%
With @Mentions
1.1%
With Emojis
223
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.08
Reply/Original Ratio
0.04
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
96.6%
Weekday Posts
3.4%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,202 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 935 retweets (29% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,202 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe primary audience includes healthcare professionals, policymakers, and the general public interested in medical innovation. It also targets stakeholders in the pharmaceutical industry.
Average
Audience Quality
25.5%
Suspicion Index
27.1%
Low-Quality %
52
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
34.9%
Empty Bio
27.8%
<10 Tweets
19.5%
Mass Following (>2K)
0.0%
New (<90 days)
49.6%
Low Ratio (<0.1)
0.0%
New (<180 days)
76.7%
No URL
19.4%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
10,362,023
Total Potential Reach
52
Median Follower Reach
252
75th Percentile Reach
8.5%
>1K followers
1.2%
>10K followers
0.4%
>50K followers
0.2%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
51.7%
Creators
5,173 accounts
20.5%
Consumers
2,048 accounts
27.8%
Dormant
2,779 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
174
Verified Followers
1.74% of total
1,295
Protected Accounts
12.95% of total
6 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @TheDemCoalition | 522,161 | Political Activist | #TheResistance, #ImpeachmentTaskForce, Dems |
| @SharylAttkisson | 450,601 | Journalist | Investigative journalism, Nonpartisan, Full Measure News |
| @KFILE | 429,617 | Reporter | CNN, Childhood Cancer, TeamBeansFund |
| @EvanKirstel | 347,843 | Tech Influencer | Tech, B2B, Social media |
| @Innov_Medicine | 240,426 | - | - |
| @nylee21 | 233,374 | Politician | politics, democracy, perseverance |
| @WEI_JINGSHENG | 231,350 | Activist | Human rights, activism, writing |
| @frfrankpavone | 215,669 | Priest | ProLife, Catholicism, Trump |
| @1drcole | 188,644 | Doctor | Health, Animals, Climate |
| @NadelParis | 185,135 | Musician | Music, Production, Writing |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
6,512
Followers With Bio
3,488
Followers Without Bio
65.12%
% With Bio
34.88%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,202 analyzed28,822
Combined Engagement
14,764
Total Likes
14,058
Total Retweets
5,764
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
40%
With Hashtags
60%
With @Mentions
100%
With Links
Topical Analysis:
RT @ABC: In emotional moment on @TheView, Joe Biden consoles Meghan McCain, whose father was diagnosed with same cancer Biden's late son Beau had. "There is hope. And if anybody can make it, your dad [can]." https://t.co/tQUy11X5sV
Dr. Julie Gerberding from @Merck shares how past experiences fighting MERS, SARS & other infectious diseases is informing our fight to combat #COVID19 today and preparing us for the next challenge: antimicrobial resistance. https://t.co/7XqyPN12Gc
DYK 1 in 10 medicines worldwide are counterfeit? Importation schemes would open the U.S. borders to these dangerous & potentially deadly substances. Read more: https://t.co/pdXJvZ3KPc
Giovanni Caforio, M.D., chairman of the board and CEO at @bmsnews and @steveubl penned an open letter about how our industry is working non-stop to find effective treatments and vaccines https://t.co/iWk7tyXXB6
Thanks to researchers like Salim, organ transplantation is no longer just lifesaving - it’s life-giving. https://t.co/LadJ2L7DgM #GoBoldly https://t.co/92VRIxL0Xw
Key Insights & Takeaways
The account frequently shares information on public health threats and industry responses. It highlights the role of biopharma companies in addressing global health challenges. It emphasizes the importance of innovation and regulatory compliance in drug development.
Strengths
- + Established follower base of 84,015
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @PhRMA reveals an growing Twitter presence with 84,015 followers. The account demonstrates a content-creator strategy, averaging 48.0 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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