Peking University
Peking University was established in 1898. This account is dedicated to #Peking University’s global outreach and communications.
690,360
Followers
168
Following
7,943
Tweets
108.8
Avg Engagement
468
Listed
Yes
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @PKU1898's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2017-04-07
- Verification:Yes
- Location:Beijing
Data Summary
- Tweets Analyzed:3,248
- Avg Likes per Tweet:101.1
- Avg Retweets per Tweet:7.7
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,248 tweetsThe account consistently receives high likes and retweets, indicating strong audience interaction. It effectively uses hashtags and visually engaging content to boost engagement.
101.1
Avg Likes/Tweet
7.7
Avg Retweets/Tweet
328,353
Total Likes
25,126
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
13
Median Likes
2
Median Retweets
33
75th Percentile
32,404
Top Tweet
0.16
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
69.3%
Original
20.1%
Replies
9.8%
Retweets
0.8%
Quotes
0.0%
Threads
13.9%
With Media
61.5%
With Links
81.5%
With #Tags
30.8%
With @Mentions
27.0%
With Emojis
199
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.29
Reply/Original Ratio
0.09
Quote/RT Ratio
Posting Rhythm
Somewhat Bursty
Occasional posting spikes
85.4%
Weekday Posts
14.6%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,248 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 317 retweets (10% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,248 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe primary audience includes students, alumni, and global followers interested in Peking University. The content appeals to both academic and general audiences.
Average
Audience Quality
31.5%
Suspicion Index
42.3%
Low-Quality %
16
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
54.8%
Empty Bio
45.9%
<10 Tweets
6.8%
Mass Following (>2K)
0.0%
New (<90 days)
61.0%
Low Ratio (<0.1)
0.0%
New (<180 days)
95.1%
No URL
29.7%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
11,992,980
Total Potential Reach
16
Median Follower Reach
80
75th Percentile Reach
2.1%
>1K followers
0.1%
>10K followers
0.0%
>50K followers
0.0%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
22.0%
Creators
10,991 accounts
32.1%
Consumers
16,048 accounts
45.9%
Dormant
22,961 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
126
Verified Followers
0.12% of total
7,223
Protected Accounts
7.15% of total
2 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @suthichai | 3,098,076 | Entrepreneur | business, media, entrepreneurship |
| @MJDuzan | 1,396,388 | Periodista | journalism, YouTube, subscriptions |
| @DonaldBKipkorir | 1,374,813 | Lawyer | Corporate Law, Commercial Law, Roman Catholic |
| @NMenonRao | 1,339,300 | Author | History, Music, Diplomacy |
| @LeBronJames | 1,008,401 | - | - |
| @Kavitha04778245 | 572,681 | Influencer | YouTube, Video, Subscribe |
| @YZOUTWEETS | 354,181 | Commentator | Science, Tech, Travel |
| @Miacrypto_ | 323,992 | Crypto Influencer | Crypto, NFT, Marketing |
| @aefakibaba | 281,785 | Politician | politics, Şanlıurfa, AK Parti |
| @AlymnMythal | 267,818 | - | - |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
44,967
Followers With Bio
56,032
Followers Without Bio
44.52%
% With Bio
55.48%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,248 analyzed89,066
Combined Engagement
83,447
Total Likes
5,619
Total Retweets
17,813
Avg per Tweet
Key Metrics for Viral Tweets
20%
With Media
100%
With Hashtags
0%
With @Mentions
80%
With Links
Topical Analysis:
🎊Bravo! Two #PKUScholars, Yang Xiaofei and Zhou Huanping, have been awarded the 17th Chinese Young #WomeninScience Award recently. 💐Salute to all #WomenScientists, for their excellent work, for their boldness and resilience to #DiversifySTEM and inspire future generations! https:
Albert Einstein said, "The only thing that you absolutely have to know, is the location of the #library." On average, every day, there are about 6000 #booklovers and learners visiting the #PKU Library to expand knowledge and gain inspiration for their academic and life journeys.
#PKUCampus is blessed with a sky full of magical charm! 🌆⛅🏙Any idea what type of #cloud it is in this breathtaking scenery captured by our student photographer? 📷: Huang Zhe https://t.co/SCkVPIUP7t
#PKUFaces🪐10 years ago, the girl entered the Department of #Astronomy at #PKU as an undergraduate student, and now she is a #PhD graduate from the Department of Risk Management and Insurance. 🌷This is the story of #Pekinger Han Xiao: https://t.co/ZlBfstA8YC https://t.co/RsD2X0hte
Watching the white flakes drifting down, have you ever wondered if the snow loves Yanyuan, that it kisses everything here so gently and beautifully? Dear #Pekingers and followers, may the beauty of #PKUinWinter bring you all joy.💛💜💙 Have a wonderful week ahead! https://t.co/2W
Key Insights & Takeaways
The account highlights academic achievements and recognition of scholars, which reinforces the university's reputation. It uses inspirational quotes and visuals to create an emotional connection with the audience. The content often blends education with cultural and scenic elements, broadening its appeal.
Strengths
- + Strong engagement rates above platform average
- + Established follower base of 690,360
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @PKU1898 reveals an well-established Twitter presence with 690,360 followers. The account demonstrates a content-creator strategy, averaging 108.8 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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