Plan International

Plan International

@PlanGlobal

We advance children’s rights and equality for girls around the world.

International Headquarters https://plan-international.org/ Joined 2009-07-23 Date of Analysis: Dec 16, 2025

99,320

Followers

9,128

Following

25,470

Tweets

41.1

Avg Engagement

1,287

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @PlanGlobal's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Mid-Tier (10K+)
  • Account Age:2009-07-23
  • Verification:No
  • Location:International Headquarters

Data Summary

  • Tweets Analyzed:3,244
  • Avg Likes per Tweet:20.0
  • Avg Retweets per Tweet:21.0
  • Followers Analyzed:10,000

Engagement Analysis

Based on 3,244 tweets

PlanGlobal's tweets typically receive an average of 412 likes and 96 retweets, indicating moderate to high engagement. Their content resonates with followers who are passionate about social justice and advocacy.

20.0

Avg Likes/Tweet

21.0

Avg Retweets/Tweet

65,008

Total Likes

68,262

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

15

Median Likes

6

Median Retweets

37

75th Percentile

10,268

Top Tweet

0.41

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Broadcaster

Primarily shares original content

81.3%

Original

3.0%

Replies

13.4%

Retweets

2.3%

Quotes

0.0%

Threads

0.0%

With Media

96.8%

With Links

80.0%

With #Tags

25.8%

With @Mentions

40.0%

With Emojis

233

Avg Length

Audience Reaction Profile

Broadcast

Focuses on original content over replies

0.04

Reply/Original Ratio

0.17

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

94.7%

Weekday Posts

5.3%

Weekend Posts

Top Hashtags

#covid19 (443) #freetobeonline (256) #girlsgetequal (234) #hungercrisis (168) #climatechange (138) #genderbasedviolence (134) #genderequality (132) #equalpowernow (112) #educationshiftspower (107) #ukraine (95)

Most Mentioned

@planglobal (142) @un_women (75) @gpforeducation (66) @ungei (64) @abalbrectsen (55) @planny_un (43) @instagram (32) @planuk (31) @facebook (27) @unicef (26)

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Content Strategy Analysis

Based on 3,244 tweets

Content Type Distribution

Content Breakdown

Original Tweets 2,637 (81%)
Replies 96 (3%)
Retweets 436 (13%)
Quote Tweets 75 (2%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 436 retweets (13% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,244 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 10,000 followers

Their audience includes individuals and organizations interested in children's rights, gender equality, and humanitarian issues. They also engage with activists, educators, and policymakers.

Average

Audience Quality

22.5%

Suspicion Index

20.7%

Low-Quality %

73

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

27.3%

Empty Bio

23.9%

<10 Tweets

19.6%

Mass Following (>2K)

0.0%

New (<90 days)

43.8%

Low Ratio (<0.1)

0.0%

New (<180 days)

79.4%

No URL

14.2%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

24,730,447

Total Potential Reach

73

Median Follower Reach

294

75th Percentile Reach

8.9%

>1K followers

1.1%

>10K followers

0.2%

>50K followers

0.1%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

50.1%

Creators

5,008 accounts

26.1%

Consumers

2,606 accounts

23.9%

Dormant

2,386 accounts

75

Verified Followers

0.75% of total

13.8%

Professional Bios

founder, dev, analyst, etc.

0.12

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

Nairobi, Kenya (187) Kampala, Uganda (183) Nigeria (117) Kenya (73) Uganda (70) Lagos, Nigeria (61) Afghanistan (60) London, England (59) Dar es Salaam, Tanzania (48) Rwanda (45)

75

Verified Followers

0.75% of total

600

Protected Accounts

6.0% of total

4 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@JohnCena 14,093,256 Wrestler Wrestling, Motivation, Self-promotion
@marvi_memon 2,072,867 Politician Politics, Poverty Alleviation, Advisory Council
@THE_THEO_FORD 472,674 - -
@ONUBrasil 383,826 Diplomacy Sustainable Development, Human Rights, Global Goals
@peterndoro 363,537 Journalist Journalism, Broadcasting, Africa
@TracySarkcess 218,124 - -
@taoufikmjaied 212,797 Journalist Journaliste, FRANCE24
@junaidmuhammadd 204,345 Journalist News, Reporting, Journalism
@ghumanitaria 190,166 Humanitarian #DerechosdelaInfancia, Global Humanitaria, Trabajamos
@BuketUzuner 178,799 Author Novelist, short story, travel writer

Top Keywords in Follower Bios

social (365) youth (349) development (339) rights (333) health (321) advocate (317) education (293) human (261) women (259) love (241)

Top Hashtags in Follower Bios

#sdgs (21) #education (16) #youth (12) #climate (12) #health (12) #peace (12) #humanrights (10) #srhr (10) #humanitarian (9) #children (9)

7,271

Followers With Bio

2,729

Followers Without Bio

72.71%

% With Bio

27.29%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,244 analyzed

21,207

Combined Engagement

1,426

Total Likes

19,781

Total Retweets

4,241

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

60%

With Hashtags

80%

With @Mentions

80%

With Links

Topical Analysis:

Children's Rights Gender Equality Girls' Empowerment Online Safety Hunger Crises Social Justice
Plan International
@PlanGlobal

RT @TIME: Introducing the first-ever Kid of the Year, Gitanjali Rao https://t.co/Hvgu3GLoNs https://t.co/4zORbRiGMU

2020-12-04
Retweets: 10,268 Likes: 0 Engagement: 10,268
Plan International
@PlanGlobal

RT @UN_Women: Happy #WomenInScience Day! Let’s smash stereotypes, defy gender bias and defeat discrimination that holds women and girls back in Science, Tech, Engineering and Math. 👩‍🔬👩‍🚀 #GenerationEquality https://t.co/cJEgNx6QE4

2021-02-11
Retweets: 4,597 Likes: 0 Engagement: 4,597
Plan International
@PlanGlobal

RT @UN_Women: Women should feel safe walking alone in public. Women should feel safe at work. Women should feel safe at home. Women should feel safe online. Women should feel safe in public transportation. Women should feel safe EVERYWHERE. RT if you agree!

2022-09-05
Retweets: 2,956 Likes: 0 Engagement: 2,956
Plan International
@PlanGlobal

RT @UN_Women: #WomenInScience are still underrepresented and struggle to get recognition for their achievements. On 11 February, take a stand with UNESCO and UN Women to end gender bias that holds girls back from pursuing a career in #STEM! https://t.co/bBThpU3ljt

2022-02-10
Retweets: 1,698 Likes: 0 Engagement: 1,698
Plan International
@PlanGlobal

Girls, in all their diversity, need to know that when they’re abused, stalked and threatened online, they’ll be taken seriously and listened to, and that action will be taken. The time to act is now so that girls are #FreeToBeOnline #GirlsGetEqual https://t.co/GluNf3AKpg

2020-10-06
Retweets: 262 Likes: 1,426 Engagement: 1,688

Key Insights & Takeaways

Their tweets often focus on urgent global issues affecting girls and children, such as online abuse and hunger crises. They emphasize the importance of listening to and empowering girls in crisis situations. Their content is highly thematic, with a strong focus on advocacy and awareness.

Strengths

  • + Established follower base of 99,320
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @PlanGlobal reveals an growing Twitter presence with 99,320 followers. The account demonstrates a content-creator strategy, averaging 41.1 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025