PoliticsHome
Fast, informed, comprehensive coverage of UK politics. With debate & insight from Parliament via @TheHouseMag. Subscribe to our podcast: https://t.co/CXLZFhNDLQ
122,128
Followers
1,143
Following
202,486
Tweets
7.9
Avg Engagement
2,247
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @politicshome's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2008-10-02
- Verification:No
- Location:Westminster, London
Data Summary
- Tweets Analyzed:3,250
- Avg Likes per Tweet:4.1
- Avg Retweets per Tweet:3.8
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,250 tweets{'content_formats': 'Primarily text-based updates with links to articles on the PoliticsHome website. Occasional images and videos.', 'common_engagement_types': 'Retweets, likes, replies (though replies are less frequent compared to other political accounts), link clicks', 'typical_engagement_rate': 'Moderate - likely varies significantly depending on the topic and timeliness of the content. Breaking news and controversial topics generate higher engagement.'}
4.1
Avg Likes/Tweet
3.8
Avg Retweets/Tweet
13,348
Total Likes
12,371
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
1
Median Likes
1
Median Retweets
5
75th Percentile
1,384
Top Tweet
0.06
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Broadcaster
Primarily shares original content
74.0%
Original
19.3%
Replies
6.4%
Retweets
0.3%
Quotes
0.0%
Threads
0.1%
With Media
88.8%
With Links
2.2%
With #Tags
15.0%
With @Mentions
69.3%
With Emojis
177
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.26
Reply/Original Ratio
0.04
Quote/RT Ratio
Posting Rhythm
Somewhat Bursty
Occasional posting spikes
83.2%
Weekday Posts
16.8%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,250 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 208 retweets (6% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,250 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followers{'interests': 'British politics, policy, government, current affairs, Brexit, Parliament, elections', 'likely_demographics': 'Likely a mix of journalists, political professionals, academics, policy wonks, and politically engaged citizens. Geographically concentrated in the UK.', 'potential_influencers': 'Journalists, political commentators, think tank researchers, civil servants, MPs/politicians'}
Average
Audience Quality
23.2%
Suspicion Index
24.1%
Low-Quality %
106
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
34.3%
Empty Bio
20.4%
<10 Tweets
23.4%
Mass Following (>2K)
0.0%
New (<90 days)
42.4%
Low Ratio (<0.1)
0.0%
New (<180 days)
83.8%
No URL
13.9%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
80,313,638
Total Potential Reach
106
Median Follower Reach
473
75th Percentile Reach
15.1%
>1K followers
1.8%
>10K followers
0.4%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
64.2%
Creators
32,122 accounts
15.4%
Consumers
7,698 accounts
20.4%
Dormant
10,180 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
701
Verified Followers
0.69% of total
13,196
Protected Accounts
13.07% of total
9 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,101,226 | Wrestler | Wrestling, Motivation, Self-promotion |
| @piersmorgan | 8,472,062 | Journalist | quotes, media, controversy |
| @Lord_Sugar | 5,200,704 | Entrepreneur | business, entrepreneurship, technology |
| @BeatsByAssassin | 2,261,087 | Multitalented | Actor, Director, Rapper |
| @MartinSLewis | 2,231,099 | Financial Expert | Money saving, tips, musings |
| @MmusiMaimane | 1,990,537 | Politician | Building, One South Africa, Committed |
| @zlj517 | 1,983,937 | Spokesman | Geopolitics, Diplomacy, Communication |
| @David_Cameron | 1,748,336 | Politician | Alzheimer's, Youth, Fragility |
| @Keir_Starmer | 1,408,739 | Politician | Politics, Law, Leadership |
| @Peston | 1,340,882 | Journalist | politics, education, writing |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
65,577
Followers With Bio
35,416
Followers Without Bio
64.93%
% With Bio
35.07%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,250 analyzed4,855
Combined Engagement
3,125
Total Likes
1,730
Total Retweets
971
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
40%
With Hashtags
20%
With @Mentions
80%
With Links
Topical Analysis:
Tory MP Andrew Bridgen set to be suspended from Parliament for five days over paid lobbying https://t.co/FUMUNffKmB
🗯️ Labour deputy leader Angela Rayner responded to the introduction of a bill enforcing minimum service levels during strikes "My constituent died waiting for an ambulance and that was not on a strike day" https://t.co/DQPAKy9Sz4
😳 "I know the justice secretary has been busy trying to save his own job rather than actually doing it..." Keir Starmer made a dig at Dominic Raab at #PMQs https://t.co/9w5fJUpIut
Dominic Raab paid tribute to "Paul Grayson" before being corrected... The deputy PM then said: "We need to avoid the wokery and the limitations on comedy" #PMQs https://t.co/F4bZXcq8pS
RT @adampayne26: Like others I hear that the mood at tonight’s 1922 was very bad. I’m told MPs were “utterly shocked” by the PM’s performan…
Key Insights & Takeaways
["The account's lack of following indicates a strategy of broadcasting information rather than building reciprocal relationships with other accounts.", 'High follower count suggests a well-established reputation and a significant reach within the UK political sphere.', 'Content is largely driven by news cycles and major political events, indicating a reactive rather than proactive content strategy.', "The account's value lies primarily in its ability to quickly disseminate information and provide links to detailed analysis.", 'Limited direct interaction suggests a focus on being a primary source of information rather than fostering a community.']
Strengths
- + Established follower base of 122,128
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @politicshome reveals an growing Twitter presence with 122,128 followers. The account demonstrates a content-creator strategy, averaging 7.9 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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