Poste Italiane
Profilo ufficiale di Poste Italiane. Notizie, aggiornamenti e comunicati su azienda, prodotti, servizi, eventi, iniziative. Canale non dedicato all'assistenza.
85,646
Followers
893
Following
20,019
Tweets
4.2
Avg Engagement
173
Listed
Yes
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @PosteItaliane's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2011-10-10
- Verification:Yes
- Location:Not specified
Data Summary
- Tweets Analyzed:3,245
- Avg Likes per Tweet:3.3
- Avg Retweets per Tweet:0.9
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,245 tweetsThe account has average engagement with likes and retweets, indicating a moderate level of interaction. The content is more informative than promotional, which may influence engagement rates.
3.3
Avg Likes/Tweet
0.9
Avg Retweets/Tweet
10,644
Total Likes
2,926
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
0
Median Likes
0
Median Retweets
6
75th Percentile
245
Top Tweet
0.05
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Conversationalist
Highly engaged in discussions
43.1%
Original
55.4%
Replies
1.3%
Retweets
0.1%
Quotes
0.0%
Threads
0.0%
With Media
54.8%
With Links
41.7%
With #Tags
65.3%
With @Mentions
4.1%
With Emojis
204
Avg Length
Audience Reaction Profile
Conversational
Engages heavily in discussions
1.28
Reply/Original Ratio
0.1
Quote/RT Ratio
Posting Rhythm
Somewhat Bursty
Occasional posting spikes
93.0%
Weekday Posts
7.0%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,245 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.
The 42 retweets (1% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,245 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe audience likely includes customers, employees, and stakeholders interested in Poste Italiane's services and news. It also targets those interested in cultural and historical events.
Average
Audience Quality
27.2%
Suspicion Index
38.7%
Low-Quality %
18
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
52.8%
Empty Bio
34.8%
<10 Tweets
8.1%
Mass Following (>2K)
0.0%
New (<90 days)
52.9%
Low Ratio (<0.1)
0.0%
New (<180 days)
89.8%
No URL
24.6%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
18,195,392
Total Potential Reach
18
Median Follower Reach
104
75th Percentile Reach
4.5%
>1K followers
0.5%
>10K followers
0.1%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
45.8%
Creators
4,581 accounts
19.4%
Consumers
1,944 accounts
34.8%
Dormant
3,475 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
20
Verified Followers
0.2% of total
992
Protected Accounts
9.92% of total
6 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,097,171 | Wrestler | Wrestling, Motivation, Self-promotion |
| @TNTSportsCL | 772,731 | Sports broadcaster | fútbol chileno, EN VIVO, Estadio TNT Sports |
| @renatobrunetta | 214,615 | Professor | Economia, Pubblica Amministrazione, Politica |
| @MafaldaDigital | 166,886 | Cartoonist | Quino, Mafalda, Social Media |
| @TrastevereRM | 114,729 | Historian | Storica, Roma, Futuro |
| @europainitalia | 88,872 | Diplomat | EU, Italy, Representation |
| @Fondoambiente | 79,628 | Conservazione | arte, natura, patrimonio |
| @TV2000it | 50,477 | Media | Informazione, intrattenimento, spiritualità |
| @lykkefriis | 48,107 | - | - |
| @sarahvaretto | 44,903 | Journalist | News, Projects, Journalism |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
4,716
Followers With Bio
5,284
Followers Without Bio
47.16%
% With Bio
52.84%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,245 analyzed657
Combined Engagement
377
Total Likes
280
Total Retweets
131
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
100%
With Hashtags
80%
With @Mentions
60%
With Links
Topical Analysis:
#Filatelia #francobollo dedicato a David Sassoli. All’avvio del suo terzo mandato da eurodeputato, viene eletto nel 2019 Presidente del Parlamento. È stato tra i promotori della Conferenza sul futuro dell’Europa. ➡ Visita lo store online https://t.co/jTtRuh3QyZ @MISE_GOV @IPZS h
#Filatelia L’emissione di oggi celebra i 170 anni della @poliziadistato. Sul francobollo, le figure di due poliziotti, una macchina con i colori d’istituto e un tricolore che lo attraversa. Elementi riassuntivi del “Chi siamo, cosa facciamo e per chi lo facciamo”. @MISE_GOV @IPZS
RT @Quirinale: #Mattarella: Vorrei ringraziare Poste Italiane per avere mantenuto l’impegno di conservare gli uffici postali che, in un piccolo centro, sono - lo sappiamo bene tutti - insieme al campanile, alla piazza del municipio, al medico di base, gli elementi di riferimento
RT @bonucci_leo19: Una convocazione speciale del Mister e #posteitaliane per una cena da campioni. Indovinate cosa portiamo da mangiare con Jorginho e @locamanuel73. Con Poste Italiane prestiti e assicurazioni per tutti i gusti! @PosteNews #adv https://t.co/TitnzLcYsw
#Filatelia Emesso oggi un francobollo commemorativo di Margherita Hack, nel centenario della nascita. Astrofisica, accademica, divulgatrice scientifica e attivista Hack è stata artefice di cultura, nel senso più autentico del termine. https://t.co/t6j8JQ6YMA
Key Insights & Takeaways
The account frequently highlights commemorative stamps and historical events, which may help in brand storytelling and cultural engagement. The content is educational and informative, focusing on the company's role in society and its contributions. The use of hashtags like #Filatelia suggests a niche audience interested in philately and historical memorabilia.
Strengths
- + Established follower base of 85,646
- + High community engagement through conversations
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @PosteItaliane reveals an growing Twitter presence with 85,646 followers. The account demonstrates a conversation-first approach, averaging 4.2 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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