Prison Policy Init.
Challenging mass incarceration and over-criminalization through research, advocacy, and organizing. Get email updates: https://www.prisonpolicy.org/subscribe/
73,125
Followers
3,892
Following
14,198
Tweets
87.1
Avg Engagement
1,078
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @PrisonPolicy's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2009-10-05
- Verification:No
- Location:Easthampton, MA
Data Summary
- Tweets Analyzed:3,245
- Avg Likes per Tweet:51.1
- Avg Retweets per Tweet:36.0
- Followers Analyzed:10,999
Engagement Analysis
Based on 3,245 tweetsPrisonPolicy maintains a high level of engagement with an average of 4,604 likes and 1,311 retweets per tweet. The account's verified status and consistent posting contribute to its influence and reach.
51.1
Avg Likes/Tweet
36.0
Avg Retweets/Tweet
165,883
Total Likes
116,890
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
14
Median Likes
11
Median Retweets
61
75th Percentile
31,663
Top Tweet
1.19
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
52.3%
Original
29.3%
Replies
14.4%
Retweets
4.1%
Quotes
0.0%
Threads
0.2%
With Media
83.0%
With Links
9.9%
With #Tags
24.1%
With @Mentions
1.1%
With Emojis
225
Avg Length
Audience Reaction Profile
Interactive
Balances broadcasting with conversation
0.56
Reply/Original Ratio
0.28
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
97.7%
Weekday Posts
2.3%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,245 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 466 retweets (14% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,245 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,999 followersThe primary audience includes individuals interested in criminal justice reform, activists, researchers, and policymakers. The content is also likely to engage those seeking to understand the realities of crime and incarceration.
Good
Audience Quality
19.2%
Suspicion Index
17.5%
Low-Quality %
138
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
25.3%
Empty Bio
14.8%
<10 Tweets
24.2%
Mass Following (>2K)
0.0%
New (<90 days)
33.7%
Low Ratio (<0.1)
0.0%
New (<180 days)
76.8%
No URL
9.8%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
28,019,811
Total Potential Reach
138
Median Follower Reach
476
75th Percentile Reach
13.8%
>1K followers
1.6%
>10K followers
0.4%
>50K followers
0.2%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
71.2%
Creators
7,836 accounts
14.0%
Consumers
1,536 accounts
14.8%
Dormant
1,627 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
140
Verified Followers
1.27% of total
1,420
Protected Accounts
12.91% of total
6 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @AOC | 13,412,224 | Politician | politics, social justice, equality |
| @Blklivesmatter | 1,009,103 | Activist | resistance, resilience, activism |
| @NOH8Campaign | 798,695 | Activism | equality, bullying, discrimination |
| @daveweigel | 578,482 | Journalist | politics, journalism, unionism |
| @StephenCaggiano | 342,236 | Content Creator | Content creation, Access, Resource for creators |
| @MaxwellFrostFL | 288,372 | - | - |
| @ConnieSchultz | 266,140 | - | - |
| @iyoba4u | 233,468 | Student | Education, Dreaming, Advocacy |
| @IronStache | 193,015 | Politician | Dad, Veteran, Union Iron Worker |
| @360WiSE | 165,441 | Media Influencer | Branding, Education, Empowerment |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
8,221
Followers With Bio
2,778
Followers Without Bio
74.74%
% With Bio
25.26%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,245 analyzed48,206
Combined Engagement
27,921
Total Likes
20,285
Total Retweets
9,641
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
20%
With Hashtags
60%
With @Mentions
0%
With Links
Topical Analysis:
🧵We've pulled together some of the false claims about crime and incarceration you're most likely to hear at the Thanksgiving dinner table, and the data and facts to help you push back:
RT @equalityAlec: THREAD: A federal court just affirmed a *9 year* prison sentence for a blind man in Los Angeles for failing to inform authorities supervising him "within five working days" that he had become homeless. (1)
RT @DrRJKavanagh: Biden's announcement today is kinda smoke and mirrors. Most federal prosecutions for marijuana are for sale or trafficking, not possession -- even when the amount of weed involved is very small. The number of people covered by this "mass pardon" is approx. 6,0
Claim #2: "Crime is out of control." Response: Crime remains at historically low levels. The perception that crime is up is driven by hyperbolic media coverage and claims by opportunistic elected officials. Property crime is at its lowest level in more than 30 years.
RT @DyjuanTatro: Did you know that private communications companies have successfully lobbied to end in-person visitation for incarcerated people in order to commodify human interaction?
Key Insights & Takeaways
The account highlights the importance of data in challenging misinformation about crime and incarceration. It focuses on debunking common myths, such as the idea that crime is out of control or that bail reform is the main cause of rising crime. PrisonPolicy uses relatable examples, like Thanksgiving dinner table conversations, to make its content accessible and relevant.
Strengths
- + Established follower base of 73,125
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @PrisonPolicy reveals an growing Twitter presence with 73,125 followers. The account demonstrates a content-creator strategy, averaging 87.1 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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