PR Newswire
We are the premier news distribution platform, the most trusted & largest network in the industry.
126,116
Followers
26,364
Following
28,319
Tweets
3.9
Avg Engagement
5,693
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @PRNewswire's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2007-04-16
- Verification:No
- Location:Global
Data Summary
- Tweets Analyzed:3,186
- Avg Likes per Tweet:1.4
- Avg Retweets per Tweet:2.5
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,186 tweetsThe average engagement per tweet is around 73 likes and 35 retweets, indicating moderate interaction. The account strategically shares links and insights to drive traffic and discussion.
1.4
Avg Likes/Tweet
2.5
Avg Retweets/Tweet
4,518
Total Likes
7,939
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
0
Median Likes
1
Median Retweets
4
75th Percentile
827
Top Tweet
0.03
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
66.2%
Original
1.6%
Replies
31.9%
Retweets
0.3%
Quotes
0.0%
Threads
0.7%
With Media
88.3%
With Links
47.9%
With #Tags
55.4%
With @Mentions
4.6%
With Emojis
137
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.02
Reply/Original Ratio
0.01
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
95.4%
Weekday Posts
4.6%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,186 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 1,017 retweets (32% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,186 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe audience primarily consists of PR professionals, marketing leaders, and media outlets interested in industry trends. The content is tailored to provide value to those in communications and digital marketing.
Average
Audience Quality
21.1%
Suspicion Index
22.6%
Low-Quality %
83
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
26.6%
Empty Bio
26.9%
<10 Tweets
17.3%
Mass Following (>2K)
0.0%
New (<90 days)
35.9%
Low Ratio (<0.1)
0.0%
New (<180 days)
63.4%
No URL
18.5%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
118,177,514
Total Potential Reach
83
Median Follower Reach
437
75th Percentile Reach
14.1%
>1K followers
2.2%
>10K followers
0.6%
>50K followers
0.3%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
54.7%
Creators
27,353 accounts
18.4%
Consumers
9,184 accounts
26.9%
Dormant
13,463 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
1,083
Verified Followers
1.07% of total
9,136
Protected Accounts
9.05% of total
10 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,101,476 | Wrestler | Wrestling, Motivation, Self-promotion |
| @TMZ | 6,808,706 | Entertainment News | celebrity gossip, pop culture, breaking news |
| @soyfdelrincon | 3,816,560 | Journalist | Journalism, Production, Emmy |
| @THR | 3,458,211 | Entertainment News | Entertainment, News, Reviews |
| @MCHammer | 3,180,087 | Filmmaker | #Dubnation, #RaiderNation, #FilmMaker |
| @Inc | 2,792,122 | Business Consulting | Business, Growth, Newsletters |
| @nowthisnews | 2,689,400 | - | - |
| @BeatsByAssassin | 2,261,247 | Multitalented | Actor, Director, Rapper |
| @6BillionPeople | 2,033,129 | - | - |
| @thereallisaann | 1,996,041 | Sports Bettor | Fantasy Sports, Sports Betting, Podcast |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
79,068
Followers With Bio
21,929
Followers Without Bio
78.29%
% With Bio
21.71%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Export full follower list with profile details, bios, locations, and follower counts as CSV.
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Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,186 analyzed1,827
Combined Engagement
568
Total Likes
1,259
Total Retweets
365
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
80%
With Hashtags
100%
With @Mentions
80%
With Links
Topical Analysis:
"If you're a disrupter, you ignore the noise. You've got a vision." - @mcuban #SXSW https://t.co/VwXL2hMOQ7
RT @tim_cook: Our thoughts and prayers are with those affected by #Irma. Please stay safe! Apple is proud to support #HandInHand. https://t…
RT @WIRED: These are the topics #WomensMarch protesters are prioritizing, according to an analysis of tweets and hashtags https://t.co/yxDb…
RT @Cision: #SMMW18 Highlight 4 Types of Content (That kill it on social media) ----------------- 1. Emotional ❤️ 2. Motivational 💪 3.…
RT @Entrepreneur: 25 Top Podcasts That Will Spark Your Entrepreneurial Vision | by @jboitnott https://t.co/cllHasLZam
Key Insights & Takeaways
The account highlights challenges faced by PR professionals globally, as seen in the survey by PRWeek and Cision. It shares updates on major industry events, such as Elon Musk's potential acquisition of Twitter. It emphasizes the importance of vision and resilience for disrupters in the PR and tech sectors.
Strengths
- + Established follower base of 126,116
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @PRNewswire reveals an growing Twitter presence with 126,116 followers. The account demonstrates a content-creator strategy, averaging 3.9 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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