Progressive
Proud provider of quality car insurance, home insurance and more. You've seen our commercials, now see our tweets. Looking to protect something? We can help.
77,995
Followers
6,892
Following
24,447
Tweets
11.9
Avg Engagement
816
Listed
Yes
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @progressive's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2007-04-03
- Verification:Yes
- Location:Mayfield Village, OH
Data Summary
- Tweets Analyzed:3,227
- Avg Likes per Tweet:6.5
- Avg Retweets per Tweet:5.4
- Followers Analyzed:9,998
Engagement Analysis
Based on 3,227 tweetsProgressive's tweets receive a high number of likes and retweets on average, indicating strong audience interaction. The use of hashtags and promotions helps drive engagement and visibility.
6.5
Avg Likes/Tweet
5.4
Avg Retweets/Tweet
20,896
Total Likes
17,454
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
1
Median Likes
0
Median Retweets
4
75th Percentile
12,857
Top Tweet
0.15
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Conversationalist
Highly engaged in discussions
20.3%
Original
66.0%
Replies
8.6%
Retweets
5.1%
Quotes
0.0%
Threads
0.2%
With Media
41.3%
With Links
15.8%
With #Tags
84.7%
With @Mentions
31.1%
With Emojis
116
Avg Length
Audience Reaction Profile
Conversational
Engages heavily in discussions
3.25
Reply/Original Ratio
0.59
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
85.8%
Weekday Posts
14.2%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,227 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.
The 277 retweets (9% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,227 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 9,998 followersThe primary audience includes potential customers looking for insurance services and existing customers seeking updates or promotions. They also engage with veterans and gaming communities through specific campaigns.
Good
Audience Quality
19.2%
Suspicion Index
19.7%
Low-Quality %
57
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
33.1%
Empty Bio
10.7%
<10 Tweets
16.7%
Mass Following (>2K)
0.0%
New (<90 days)
43.8%
Low Ratio (<0.1)
0.0%
New (<180 days)
79.1%
No URL
6.4%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
27,443,233
Total Potential Reach
57
Median Follower Reach
220
75th Percentile Reach
6.9%
>1K followers
1.0%
>10K followers
0.4%
>50K followers
0.3%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
73.6%
Creators
7,359 accounts
15.7%
Consumers
1,568 accounts
10.7%
Dormant
1,071 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
121
Verified Followers
1.21% of total
749
Protected Accounts
7.49% of total
7 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,097,440 | Wrestler | Wrestling, Motivation, Self-promotion |
| @jakeowen | 2,058,915 | Musician | Country music, Florida, Outdoors |
| @DMcIntyreWWE | 1,098,325 | Wrestler | Wrestling, WWE, Raw |
| @AriaSaki | 602,619 | Content Creator | Gaming, Esports, Content creation |
| @FeedingAmerica | 458,254 | Charity | Hunger relief, charity, children |
| @MW55 | 453,130 | NASCAR Commentator | NASCAR, Speaker, Golf |
| @eWhispers | 415,801 | Financial Analyst | - |
| @zynga | 404,599 | Gaming | Gaming, Social Media, Updates |
| @XFL2023 | 389,055 | - | - |
| @hartluck | 330,383 | Motorsports | Motocross, Family, Entrepreneur |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
6,693
Followers With Bio
3,307
Followers Without Bio
66.93%
% With Bio
33.07%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,227 analyzed18,970
Combined Engagement
8,117
Total Likes
10,853
Total Retweets
3,794
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
60%
With Hashtags
60%
With @Mentions
80%
With Links
Topical Analysis:
.@Xbox launch is 🔥! We’re giving away a signed @BakerMayfield #Xbox Series X & Xbox Series S + 10 controllers. RT this post AND follow us for a chance to win. #ProgressiveGamerProtection #Sweepstakes No Purch. Nec. Ends 11/15/20. 18+, US only, Rules: https://t.co/Q5nIB6p
A week ago these #veterans got new wheels for new beginnings during our #KeysToProgress event. See some of our favorite moments. 🇺🇸🇺🇸🇺🇸 #VeteransDay https://t.co/pdZwZlqtkM
RT @WSOE: We're giving away an Xbox One S Fortnite Battle Royale Special Edition Bundle in partnership with @Progressive! To enter: 🔗 Click here: https://t.co/apCzzK4Bgp Bonus entries: 💬 Reply with #WSOEProgressiveSweeps 💞 Retweet and like this post 👉 Follow @WSOE & @Progre
RT @MLB: We all see it. We all see it. Lindor has blue hair! Blue! https://t.co/aW6tUmnPBy
All active personal auto customers will be automatically credited 20% of their April and May premiums. Learn more about what we’re doing to help our customers here.
Key Insights & Takeaways
The account leverages partnerships and events to boost brand visibility and customer engagement. Promotional content, such as giveaways and discounts, is a key driver of interaction. Customer education and safety reminders are used to build trust and reinforce brand values.
Strengths
- + Established follower base of 77,995
- + High community engagement through conversations
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @progressive reveals an growing Twitter presence with 77,995 followers. The account demonstrates a conversation-first approach, averaging 11.9 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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