Primary & Secondary Healthcare Department
Official account of Primary & Secondary Healthcare Department, Government of the Punjab
106,917
Followers
69
Following
5,081
Tweets
41.0
Avg Engagement
143
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @PSHDept's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2017-03-27
- Verification:No
- Location:Punjab, Pakistan
Data Summary
- Tweets Analyzed:3,246
- Avg Likes per Tweet:27.6
- Avg Retweets per Tweet:13.4
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,246 tweetsThe account averages 408 likes and 100 retweets per tweet, indicating moderate engagement. Verified accounts make up 0.2% of its interactions, suggesting limited influencer collaboration.
27.6
Avg Likes/Tweet
13.4
Avg Retweets/Tweet
89,658
Total Likes
43,488
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
17
Median Likes
4
Median Retweets
46
75th Percentile
2,385
Top Tweet
0.38
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
66.1%
Original
17.6%
Replies
16.0%
Retweets
0.4%
Quotes
0.0%
Threads
0.0%
With Media
75.7%
With Links
23.9%
With #Tags
68.4%
With @Mentions
3.5%
With Emojis
200
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.27
Reply/Original Ratio
0.02
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
79.1%
Weekday Posts
20.9%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,246 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 518 retweets (16% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,246 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe primary audience includes citizens of Punjab, healthcare professionals, and government stakeholders. The content is tailored to inform and educate about public health programs.
Below Average
Audience Quality
35.6%
Suspicion Index
48.9%
Low-Quality %
8
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
61.5%
Empty Bio
50.6%
<10 Tweets
5.9%
Mass Following (>2K)
0.0%
New (<90 days)
73.6%
Low Ratio (<0.1)
0.0%
New (<180 days)
94.8%
No URL
36.4%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
1,585,697
Total Potential Reach
8
Median Follower Reach
41
75th Percentile Reach
2.0%
>1K followers
0.2%
>10K followers
0.0%
>50K followers
0.0%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
25.8%
Creators
2,580 accounts
23.6%
Consumers
2,363 accounts
50.6%
Dormant
5,057 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
16
Verified Followers
0.16% of total
628
Protected Accounts
6.28% of total
2 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @PlanComPakistan | 144,286 | Government Official | Planning, Development, Initiatives |
| @MianYasin_ | 132,772 | Journalist | News, Film, Producer |
| @HackerBoy111222 | 73,545 | Hacker | Leaks, Pakistan, Army |
| @ChotiSheikhni | 46,000 | Motivational Speaker | religion, motivation, travel |
| @ptifamily | 40,991 | - | - |
| @ceopkl | 27,382 | - | - |
| @jakramaimc | 24,230 | - | - |
| @SwedeninPK | 19,313 | - | - |
| @SabihaLaghari4 | 18,674 | - | - |
| @ranaadnan295 | 16,817 | - | - |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
3,855
Followers With Bio
6,145
Followers Without Bio
38.55%
% With Bio
61.45%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,246 analyzed7,313
Combined Engagement
1,060
Total Likes
6,253
Total Retweets
1,463
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
40%
With Hashtags
100%
With @Mentions
80%
With Links
Topical Analysis:
RT @ReformingPunjab: Alhamdulilah #SehatCard facilities activated again, all over Punjab 📢 Every citizen of Punjab is covered💵 Coverage upto 10 Lac Rs 🏥 810 Private / Govt Hospitals empanelled across Punjab 🚑 17 Lac 50 Thousand patients facilitated so far https://t.co/PTUvqw1Hr
ملک کے نامور وکیل "اعتزاز احسن" آئے ایکسپو سینٹر ویکسین لگوانے،انتظامات کے بارے میں کیا کہا؟ دیکھیے @GovtofPunjabPK @UsmanAKBuzdar @HealthPunjabGov @Dr_YasminRashid @SHCMEHealth https://t.co/6kHTLP9ZWb
RT @WHO: Lower your risk from #COVID19 by combining these 5⃣ precautions: 1⃣ Wear a mask 😷 2⃣ Clean your hands👐 3⃣ Keep physical distance 📏 4⃣ Cough/sneeze away into your elbow 💪 5⃣ Open windows as much as possible 🪟 We are #InThisTogether to beat #COVID19 https://t.co/eFRNDXc
RT @Dr_YasminRashid: Taking oath as Health Minister again, Alhamdolillah, to serve my nation to the best of my ability. I pray to Allah SWT to enable me to achieve quality healthcare and social welfare for all in sha Allah! A dream and vision I share with @ImranKhanPTI https://t
RT @OfficialNcoc: Due to threat of new Variant, following countries have also been included in Cat C and complete ban has been imposed on direct / indirect inbound travel from these countries with immediate effect: South Africa, Hong Kong,Mozambique, Namibia, Lesotho, Botswana ht
Key Insights & Takeaways
The account frequently highlights vaccination drives and public health campaigns. It collaborates with key health officials and government departments. It uses verified accounts to share official health updates and initiatives.
Strengths
- + Established follower base of 106,917
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @PSHDept reveals an growing Twitter presence with 106,917 followers. The account demonstrates a content-creator strategy, averaging 41.0 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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