Purpose Investments
A modern investment firm that offers a range of outcome-focused products. Here we talk #markets, #crypto, #tech, and #investing. Disclaimer: https://www.purposeinvest.com/legal
10,576
Followers
366
Following
1,936
Tweets
10.0
Avg Engagement
83
Listed
Yes
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @PurposeInvest's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2012-12-28
- Verification:Yes
- Location:Canada
Data Summary
- Tweets Analyzed:500
- Avg Likes per Tweet:2.9
- Avg Retweets per Tweet:7.1
- Followers Analyzed:10,764
Engagement Analysis
Based on 500 tweetsThe account has average engagement with around 26 likes and 5 retweets per tweet. The content is primarily informative and educational, with some promotional elements.
2.9
Avg Likes/Tweet
7.1
Avg Retweets/Tweet
1,456
Total Likes
3,536
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
1
Median Likes
0
Median Retweets
4
75th Percentile
1,062
Top Tweet
0.94
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
41.6%
Original
34.4%
Replies
22.4%
Retweets
1.6%
Quotes
0.0%
Threads
0.0%
With Media
57.0%
With Links
71.4%
With #Tags
31.6%
With @Mentions
50.0%
With Emojis
193
Avg Length
Audience Reaction Profile
Interactive
Balances broadcasting with conversation
0.83
Reply/Original Ratio
0.07
Quote/RT Ratio
Posting Rhythm
Somewhat Bursty
Occasional posting spikes
98.8%
Weekday Posts
1.2%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 500 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 112 retweets (22% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 500 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,764 followersThe audience likely includes investors, crypto enthusiasts, and individuals interested in financial markets and technology. They are probably looking for educational content and market analysis.
Average
Audience Quality
20.7%
Suspicion Index
21.1%
Low-Quality %
100
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
33.4%
Empty Bio
14.6%
<10 Tweets
21.5%
Mass Following (>2K)
0.0%
New (<90 days)
40.1%
Low Ratio (<0.1)
0.0%
New (<180 days)
74.4%
No URL
8.8%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
31,798,977
Total Potential Reach
100
Median Follower Reach
384
75th Percentile Reach
12.2%
>1K followers
1.8%
>10K followers
0.5%
>50K followers
0.2%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
66.6%
Creators
7,166 accounts
18.8%
Consumers
2,023 accounts
14.6%
Dormant
1,575 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
415
Verified Followers
3.86% of total
1,158
Protected Accounts
10.76% of total
8 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,105,785 | Wrestler | Wrestling, Motivation, Self-promotion |
| @SinghLions | 1,335,646 | Restaurateur | Food, Travel, Influencer |
| @tyler | 1,041,034 | Entrepreneur | Cryptocurrency, Investing, Music |
| @ZachBoychuk | 830,513 | Hockey Player | Hockey, Meme/NFT Trading, Ethereum |
| @cameron | 713,875 | Entrepreneur | Guitars, Mars, Crypto |
| @CalvinHelin | 585,352 | Author | empowerment, responsibility, self-reliance |
| @WhaleWire | 503,507 | - | - |
| @Gemini | 465,725 | Cryptocurrency Exchange | Cryptocurrency, Exchange, Custodian |
| @GRDecter | 382,194 | Investor | Investing, Consulting, Newsletter |
| @amarsthename | 239,626 | Entertainment Executive | Entertainment, Executive, Investor |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
7,165
Followers With Bio
3,599
Followers Without Bio
66.56%
% With Bio
33.44%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 500 analyzed2,152
Combined Engagement
0
Total Likes
2,152
Total Retweets
430
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
80%
With Hashtags
100%
With @Mentions
60%
With Links
Topical Analysis:
RT @BTC_Archive: 💥BREAKING: Canadian #Bitcoin ETF bought 6.9K #Bitcoin yesterday. The biggest single day purchase since it listed! https:/…
RT @BitcoinMagazine: NEW – Purpose #Bitcoin ETF has bought 4,300 BTC so far this December. That's $203 MILLION 🤯
RT @BitcoinMagazine: JUST IN – New #Bitcoin ETF launched in Canada to pay investors monthly yield 📈 https://t.co/OV0luPuA9f
RT @JanWues: The Canadian Purpose #Bitcoin spot ETF just saw one of its biggest inflows ever on Friday! 🇨🇦Adding almost 1.2k $BTC in one da…
RT @mskvsk: 🇨🇦 Purpose Bitcoin ETF had one of its biggest inflows yesterday. https://t.co/1tDNv6Huo4
Key Insights & Takeaways
The FTX collapse continues to impact a variety of financial services firms. It’s been one year since we launched the world’s first spot #Bitcoin ETF.🚀🥳 Who helped make history with us? https://t.co/3hohEtZh2b Check out our ultimate beginner’s guide to #Bitcoin for everything you need to know about #crypto investing, Bitcoin prices, the #blockchain, and what
Strengths
- + Established follower base of 10,576
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @PurposeInvest reveals an growing Twitter presence with 10,576 followers. The account demonstrates a content-creator strategy, averaging 10.0 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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