楽天インサイト
【楽天インサイト】の公式twitterです。経営・マーケティング・研究職等リサーチを活用されるみなさまにお役立ていただける情報をマーケ・商品開発担当者がつぶやきます！ モニターサイトやモニター活動についてのご質問・お問い合わせはこちらからお願いします。 https://t.co/57aINmjvRp
10,253
Followers
66
Following
826
Tweets
1.1
Avg Engagement
91
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @RakutenInsight's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2009-05-19
- Verification:No
- Location:東京都世田谷区玉川一丁目14番1号 楽天クリムゾンハウス
Data Summary
- Tweets Analyzed:500
- Avg Likes per Tweet:0.9
- Avg Retweets per Tweet:0.2
- Followers Analyzed:10,458
Engagement Analysis
Based on 500 tweetsOn average, tweets receive 11 likes and 5 retweets. Engagement appears to be moderate, with a focus on informative and promotional content rather than highly interactive posts.
0.9
Avg Likes/Tweet
0.2
Avg Retweets/Tweet
441
Total Likes
88
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
0
Median Likes
0
Median Retweets
1
75th Percentile
30
Top Tweet
0.1
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Broadcaster
Primarily shares original content
98.4%
Original
0.6%
Replies
0.0%
Retweets
1.0%
Quotes
0.0%
Threads
0.0%
With Media
97.0%
With Links
31.0%
With #Tags
0.6%
With @Mentions
0.6%
With Emojis
131
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.01
Reply/Original Ratio
0
Quote/RT Ratio
Posting Rhythm
Somewhat Bursty
Occasional posting spikes
99.2%
Weekday Posts
0.8%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 500 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
Posting Patterns & Optimal Timing
Based on 500 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,458 followersThe primary audience includes marketing professionals, researchers, and business managers looking for data-driven insights. The content is tailored for those involved in market research, product development, and business strategy.
Average
Audience Quality
24.9%
Suspicion Index
17.0%
Low-Quality %
114
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
31.4%
Empty Bio
4.2%
<10 Tweets
41.4%
Mass Following (>2K)
0.0%
New (<90 days)
51.0%
Low Ratio (<0.1)
0.0%
New (<180 days)
83.4%
No URL
2.6%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
42,623,805
Total Potential Reach
114
Median Follower Reach
429
75th Percentile Reach
14.0%
>1K followers
3.8%
>10K followers
1.8%
>50K followers
0.9%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
88.8%
Creators
9,284 accounts
7.1%
Consumers
738 accounts
4.2%
Dormant
436 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
76
Verified Followers
0.73% of total
618
Protected Accounts
5.91% of total
8 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @modelpress | 1,622,812 | Media | Entertainment, Lifestyle, Fashion |
| @tsuda | 1,494,528 | Journalist | Journalism, Media activism, Politics |
| @RakutenJP | 1,360,688 | E-commerce | Shopping, Sales, Services |
| @EstudoReligiao | 798,531 | - | - |
| @Rakuten__Eagles | 755,799 | Sports Team | Baseball, Team, Official |
| @dospara_web | 681,663 | Retailer | Gaming PC, Creator PC, Home & Business PC |
| @RealArea | 677,914 | Unknown | None |
| @MySOdotCom | 600,789 | Influencer | Rock, ReTweet, Twitter |
| @KeisukeFujitajp | 586,867 | Life Coach | Encounters, Farewells, Interaction |
| @ken803s | 579,333 | YouTuber | Outdoors, Solo Camping, YouTube |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
7,174
Followers With Bio
3,284
Followers Without Bio
68.6%
% With Bio
31.4%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 500 analyzed102
Combined Engagement
72
Total Likes
30
Total Retweets
20
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
20%
With Hashtags
0%
With @Mentions
100%
With Links
Topical Analysis:
本日楽天インサイトのWebサイトに、「第20回インサイトコラム」をリリースしました！今回はデータドリブンマーケティング部の田中が「平成エトセトラ」というテーマでお伝えしております。皆さんにとって「平成」はどのような年だったでしょうか。 https://t.co/jRB4rHsdlO
弊社顧問であり、50年という長きにわたってリサーチ業界を牽引してきた三木康夫が、 Facebook上で皆様のマーケティング・リサーチに関する質問にお答えする『ナットク！リサーチQ&A』を楽天インサイト公式Facebookにて開催中です！皆様からのご質問をお待ちしております！ https://t.co/cFQUfDwDaX
弊社顧問であり、50年という長きにわたってリサーチ業界を牽引してきた三木康夫が、 Facebook上で皆様のマーケティング・リサーチに関する質問にお答えする『ナットク！リサーチQ&A』を楽天インサイト公式Facebookにて開催中です！先程、質問に回答したので是非ご覧ください！ https://t.co/7n5EboTBMy
本日楽天インサイトのWebサイトに、『スポーツに関する自主調査』のページをリリースいたしました！今後生で観戦したいスポーツ1位は「野球」という結果となりました！ https://t.co/y99iek4qAN #楽天 #マーケティング #スポーツ
本日「JMRA Annual Conference 2019Jにプラチナスポンサーとしてブースを出展しております！会場にお越しいただく際にはぜひ楽天インサイトのブースにお立ち寄りください。 お買い物パンダもブースにてお待ちしております！ https://t.co/lTOgTWippz
Key Insights & Takeaways
The account regularly shares updates about its website and published columns, which provide in-depth insights into data-driven marketing. It promotes its Facebook Q&A sessions with industry experts, enhancing engagement and community interaction. The account emphasizes its role in supporting research and marketing professionals through informative content and resources.
Strengths
- + Established follower base of 10,253
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @RakutenInsight reveals an growing Twitter presence with 10,253 followers. The account demonstrates a content-creator strategy, averaging 1.1 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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