楽天ポイント活動部【公式】
楽天ポイントを中心とした“ポイ活”を応援する部活動です♪ 楽天ポイントモールの公式アカウントでもあります！ LINE公式アカウントの友だち(新入部員)も絶賛募集中★ ▶▶▶https://pointmall.rakuten.co.jp/special/poikatsu/sns/?utm_source=twitter&utm_medium=poikatsu&utm_campaign=profile&scid=su_15448 キャンペーン企画なども不定期開催！ ポイ活部員のみなさま、ご参加お待ちしています(/・ω・)/
29,387
Followers
84
Following
238
Tweets
1,664.7
Avg Engagement
98
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @RakutenPoikatsu's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2019-10-09
- Verification:No
- Location:東京都世田谷区玉川一丁目14番1号 楽天クリムゾンハウス
Data Summary
- Tweets Analyzed:193
- Avg Likes per Tweet:73.0
- Avg Retweets per Tweet:1,591.6
- Followers Analyzed:29,211
Engagement Analysis
Based on 193 tweetsThe account has high engagement with an average of 1,101 likes and 1,458 retweets per tweet. Campaigns and promotions are key drivers of interaction.
73.0
Avg Likes/Tweet
1,591.6
Avg Retweets/Tweet
14,095
Total Likes
307,187
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
18
Median Likes
21
Median Retweets
119
75th Percentile
32,402
Top Tweet
56.65
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
66.3%
Original
0.0%
Replies
33.7%
Retweets
0.0%
Quotes
0.0%
Threads
0.0%
With Media
77.7%
With Links
85.5%
With #Tags
33.7%
With @Mentions
44.0%
With Emojis
152
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.0
Reply/Original Ratio
0.0
Quote/RT Ratio
Posting Rhythm
Somewhat Bursty
Occasional posting spikes
97.9%
Weekday Posts
2.1%
Weekend Posts
Top Hashtags
Most Mentioned
Want This Report as PDF?
We're building PDF export for these analytics reports. Register your interest to get early access.
Content Strategy Analysis
Based on 193 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 65 retweets (34% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 193 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 29,211 followersThe primary audience includes Rakuten Points users interested in earning rewards through activities. New members are also encouraged to join via LINE and Twitter.
Average
Audience Quality
22.0%
Suspicion Index
27.9%
Low-Quality %
14
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
49.7%
Empty Bio
10.4%
<10 Tweets
11.0%
Mass Following (>2K)
0.0%
New (<90 days)
55.5%
Low Ratio (<0.1)
0.0%
New (<180 days)
92.5%
No URL
6.0%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
7,039,663
Total Potential Reach
14
Median Follower Reach
85
75th Percentile Reach
3.8%
>1K followers
0.2%
>10K followers
0.0%
>50K followers
0.0%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
74.0%
Creators
21,628 accounts
15.6%
Consumers
4,551 accounts
10.4%
Dormant
3,032 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
47
Verified Followers
0.16% of total
3,076
Protected Accounts
10.53% of total
7 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @RakutenTravelJP | 508,125 | Travel | Travel, Accommodation, Campaigns |
| @Rakuten_Mobile | 172,033 | Telecommunications | mobile services, campaigns, events |
| @moppy_official | 115,219 | Marketing | ポイント活動, 会員数, 公式アカウント |
| @paykopayka | 103,625 | Credit Card Enthusiast | Credit Cards, Points, Collecting |
| @nufufu | 103,127 | Content Creator | SecondLife, 自作PC, ラーメン |
| @jripper00 | 98,990 | Fitness influencer | Diet, Camp, BBQ |
| @Rakuten_Kobo | 88,743 | eBook Store | Books, E-readers, Deals |
| @rchannel_japan | 63,267 | Entertainment | Anime, Movies, K-POP |
| @RakutenTicket | 59,698 | - | - |
| @RAXYBeautyBox | 58,560 | Beauty Subscription | beauty, cosmetics, subscription |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
14,688
Followers With Bio
14,523
Followers Without Bio
50.28%
% With Bio
49.72%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
Buy Follower Data
Export full follower list with profile details, bios, locations, and follower counts as CSV.
Buy Followers - from $15Buy Tweet Data
Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 193 analyzed121,819
Combined Engagement
0
Total Likes
121,819
Total Retweets
24,364
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
80%
With Hashtags
100%
With @Mentions
20%
With Links
Topical Analysis:
RT @RakutenCard: ＼フォロー＆RT #キャンペーン／ 皆様のおかげでもうすぐフォロワー20万人に到達します😆 2/7までにフォロワー20万人達成で抽選で3名様に10,000ポイント当たる🎉 ▼応募方法 ①@RakutenCardをフォロー ②2/7(火)までに…
RT @RakutenCard: ＼🎃フォロー＆RTキャンペーン🎃／ もうすぐハロウィンということで❕ 楽天カード より抽選で31名様に #サーティワン デジタルギフト1,000円分をプレゼント✨ ▼応募方法 ①@RakutenCardをフォロー ②10/31(月)までに本…
RT @rakutenbooks: ＼2022年ご愛顧感謝 フォロー＆RTキャンペーン／ ルンバ j7、アラジン ベース、または楽天ポイント5,000ポイントが 合計12名様に当たる✨ 【応募方法】 ①@rakutenbooks をフォロー ②この投稿をリツイート 〆切は2…
RT @rchannel_japan: #Rチャンネル を視聴して5月病を吹っ飛ばせ❕ 🎁フォロー&RT #キャンペーン 第１弾🎁 サーティワン デジタルギフト 3,000円分を10名様に #プレゼント 👇条件達成 １⃣ @rchannel_japan #フォロー ２⃣ この…
RT @Infoseeknews: ／ フォロー&RTで抽選で50名様に #楽天ポイント 1,000 ポイント当たる🎁 ＼ 🔻応募方法 ①@Infoseeknews をフォロー ②このツイートをRT🔁 締切: 1/26(水) 23:59まで 詳細はこちら👀 https…
Key Insights & Takeaways
The account focuses heavily on promoting Rakuten Points Mall campaigns and events. It uses hashtags like #楽天ポイント and #ポイ活 to increase visibility and engagement. Campaigns often include large prize pools, which attract significant attention and participation.
Strengths
- + Strong engagement rates above platform average
- + Established follower base of 29,387
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @RakutenPoikatsu reveals an exceptionally influential Twitter presence with 29,387 followers. The account demonstrates a content-creator strategy, averaging 1,664.7 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
Need Programmatic Access?
We're building an API for developers and researchers. Get access to Twitter data programmatically for your applications and analysis.
Register Interest for API Access