City of Raleigh
The City of Raleigh's official Twitter account. #Raleigh is the capital of NC & is often rated as one of the best places to live, work, & play.
120,188
Followers
603
Following
22,749
Tweets
9.7
Avg Engagement
826
Listed
Yes
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @RaleighGov's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2009-01-13
- Verification:Yes
- Location:Raleigh, NC
Data Summary
- Tweets Analyzed:3,250
- Avg Likes per Tweet:6.4
- Avg Retweets per Tweet:3.3
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,250 tweetsThe account has moderate engagement with an average of 508 likes and 64 retweets per tweet. Verified accounts make up a small percentage of the followers, indicating a mix of public and private engagement.
6.4
Avg Likes/Tweet
3.3
Avg Retweets/Tweet
20,886
Total Likes
10,740
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
2
Median Likes
1
Median Retweets
8
75th Percentile
1,807
Top Tweet
0.08
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
32.5%
Original
38.2%
Replies
19.9%
Retweets
9.4%
Quotes
0.0%
Threads
0.5%
With Media
72.2%
With Links
46.8%
With #Tags
68.1%
With @Mentions
35.8%
With Emojis
194
Avg Length
Audience Reaction Profile
Conversational
Engages heavily in discussions
1.18
Reply/Original Ratio
0.47
Quote/RT Ratio
Posting Rhythm
Somewhat Bursty
Occasional posting spikes
93.3%
Weekday Posts
6.7%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,250 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.
The 647 retweets (20% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,250 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe primary audience includes Raleigh residents, visitors, and local businesses interested in city news and events. The account also attracts followers who are fans of local sports teams like the UNC Tar Heels.
Below Average
Audience Quality
37.1%
Suspicion Index
58.6%
Low-Quality %
2
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
62.8%
Empty Bio
62.2%
<10 Tweets
4.2%
Mass Following (>2K)
0.0%
New (<90 days)
67.4%
Low Ratio (<0.1)
0.0%
New (<180 days)
90.1%
No URL
54.5%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
2,320,781
Total Potential Reach
2
Median Follower Reach
28
75th Percentile Reach
2.5%
>1K followers
0.4%
>10K followers
0.1%
>50K followers
0.0%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
23.9%
Creators
2,385 accounts
13.9%
Consumers
1,391 accounts
62.2%
Dormant
6,224 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
76
Verified Followers
0.76% of total
711
Protected Accounts
7.11% of total
3 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @GoogleExpertUK | 260,993 | SEO Expert | SEO, Cruise, Art |
| @dekebridges | 198,497 | Social Media Manager | Social Media, Online Marketing, SEO |
| @ThatSleepDoc | 102,467 | Sleep Doctor | Sleep, Medicine, Parenting |
| @CarlosMaizOK | 87,295 | Entrepreneur | Entrepreneur, Digital Communication, Bitcoin |
| @uguisujyo_KCCo | 61,212 | Voice Actress | MC, Voice Professional, Talk Magic |
| @Ghaid_Media | 57,178 | Journalist | Media Studies, News Reports, Crisis Monitoring |
| @Beardverse | 52,481 | Social Media Manager | 49ers, SFGiants, Fishing |
| @ASherrodblakely | 51,480 | Sports Writer | NBA, Podcasts, Lecturing |
| @leagueofcities | 35,560 | - | - |
| @AmericanWoman46 | 25,647 | - | - |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
3,725
Followers With Bio
6,275
Followers Without Bio
37.25%
% With Bio
62.75%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,250 analyzed5,209
Combined Engagement
3,732
Total Likes
1,477
Total Retweets
1,042
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
40%
With Hashtags
60%
With @Mentions
80%
With Links
Topical Analysis:
Feelings a little hurt right now, not gonna lie 😔 @Jeopardy https://t.co/yoQN3Awe2u
Oh deer! This morning, firefighters from Station 22 helped this lost shopper find her way out of a grocery store and safely into a forested area nearby. Was she there to pick up some fawn-dant to ice a cake? Or maybe some elk-a-seltzer for a stomach ache? We’ll never know. https:
RT @NCDOT: Yo DOT, let's kick it! Alright stop, Put down the phone & listen Ice is back & will make the roads glisten DOT ain’t taking this lightly, We’re out in force daily & nightly If there was a problem, Yo, we’ll salt it Sit back on your couch While our forces re
#LetsGoCanes! https://t.co/YCdJpJhhtG
Good luck in the #StanleyCup Playoffs, @Canes! | #LetsGoCanes #TakeWarning https://t.co/3Ux8dVjuE4
Key Insights & Takeaways
The account shares both informative and emotional content, such as personal stories and community support. It uses hashtags effectively to promote local events and teams. The mix of news and heartwarming stories helps maintain audience interest.
Strengths
- + Established follower base of 120,188
- + High community engagement through conversations
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @RaleighGov reveals an growing Twitter presence with 120,188 followers. The account demonstrates a conversation-first approach, averaging 9.7 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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