Rappler
Rappler is the Philippines' leading digital media company that's driven by uncompromising journalism, enabled by technology, & enriched by communities of action
3,725,744
Followers
431
Following
1,032,090
Tweets
38.0
Avg Engagement
4,948
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @rapplerdotcom's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mega Influencer (1M+)
- Account Age:2011-07-07
- Verification:No
- Location:Philippines
Data Summary
- Tweets Analyzed:3,250
- Avg Likes per Tweet:28.8
- Avg Retweets per Tweet:9.3
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,250 tweetsRappler's tweets receive a high number of likes and retweets on average, indicating strong audience interaction. The engagement is driven by timely and culturally relevant content that resonates with its followers.
28.8
Avg Likes/Tweet
9.3
Avg Retweets/Tweet
93,443
Total Likes
30,178
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
4
Median Likes
1
Median Retweets
10
75th Percentile
5,100
Top Tweet
0.01
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Broadcaster
Primarily shares original content
84.8%
Original
11.5%
Replies
3.6%
Retweets
0.0%
Quotes
0.0%
Threads
2.3%
With Media
93.9%
With Links
28.0%
With #Tags
13.4%
With @Mentions
5.6%
With Emojis
175
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.14
Reply/Original Ratio
0.01
Quote/RT Ratio
Posting Rhythm
Consistent
Regular posting cadence
78.5%
Weekday Posts
21.5%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,250 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 117 retweets (4% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,250 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe audience primarily consists of Filipinos interested in news, entertainment, and social issues. They are likely to be active on social media and engaged with content that blends journalism with cultural relevance.
Below Average
Audience Quality
39.5%
Suspicion Index
58.1%
Low-Quality %
1
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
63.6%
Empty Bio
64.7%
<10 Tweets
3.1%
Mass Following (>2K)
0.0%
New (<90 days)
77.8%
Low Ratio (<0.1)
0.0%
New (<180 days)
94.8%
No URL
52.7%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
24,277,079
Total Potential Reach
1
Median Follower Reach
10
75th Percentile Reach
1.3%
>1K followers
0.2%
>10K followers
0.1%
>50K followers
0.0%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
18.5%
Creators
9,236 accounts
16.8%
Consumers
8,395 accounts
64.7%
Dormant
32,369 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
193
Verified Followers
0.19% of total
14,707
Protected Accounts
14.56% of total
2 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,106,044 | Wrestler | Wrestling, Motivation, Self-promotion |
| @javerias | 1,326,401 | Journalist | Photography, Journalism, Child Labour |
| @veramagalhaes | 929,799 | - | - |
| @ruffydfire | 618,483 | Speaker | Global speaker, thought leader, futurist |
| @amnestyitalia | 418,634 | Human rights | human rights, activism, social justice |
| @JamaalBowmanNY | 347,494 | - | - |
| @baratunde | 255,228 | Podcaster | podcasting, writing, libraries |
| @jorcervan | 237,643 | Writer | Mythology, Self-discovery, Openness |
| @iyoba4u | 224,439 | Student | Education, Dreaming, Advocacy |
| @cindi_leive | 217,172 | Journalist | Journalism, Activism, Motherhood |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
38,710
Followers With Bio
62,286
Followers Without Bio
38.33%
% With Bio
61.67%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,250 analyzed21,450
Combined Engagement
15,854
Total Likes
5,596
Total Retweets
4,290
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
0%
With Hashtags
0%
With @Mentions
100%
With Links
Topical Analysis:
ITO NA, ENGENEs! ENHYPEN is making a comeback in May, their agency BELIFT LAB confirmed to Korean media on Wednesday, April 12. The K-pop group recently concluded their "MANIFESTO" world tour with their three-day stop in Manila on February 3-5. https://t.co/FomwGYlO0a https://t
LALISA AND TAEYANG IN ONE SONG? 😱 BLACKPINK's Lisa is set to have a role in Taeyang's upcoming comeback to be released later this month. The Black Label confirmed the news on Wednesday, April 12. Are you excited for this collaboration, BLINKs and VIPs? https://t.co/FomwGYlO0a ht
SB19 is the only Filipino act to be included in the list. https://t.co/7SanNqCwoM
'I'm incredibly excited for people to see a new side of me in this campaign for the brand,' says Jungkook. https://t.co/SRKgYYkk9g
The LGBT community must be welcomed by the Catholic Church, Pope Francis reiterated in a Disney+ documentary released on Wednesday, April 5. READ: https://t.co/YQeWPdDM5X https://t.co/rpdHEiFxbb
Key Insights & Takeaways
The account frequently covers K-pop and entertainment news, which appeals to a younger, global audience. It also addresses social and religious topics, showing a commitment to broader societal issues. The use of verified sources and partnerships with media outlets enhances credibility and reach.
Strengths
- + Established follower base of 3,725,744
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @rapplerdotcom reveals an growing Twitter presence with 3,725,744 followers. The account demonstrates a content-creator strategy, averaging 38.0 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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