Rwanda Broadcasting Agency (RBA)

Rwanda Broadcasting Agency (RBA)

@rbarwanda

Official Account of Rwanda Broadcasting Agency (RBA). Home of @RwandaTV ||@Radiorwanda_RBA || @MAGICFM907 || @KC2_RW || @MagicSportsTV_ & 5 Community Radios

Kigali, Rwanda https://www.rba.co.rw/ Joined 2012-10-10 Date of Analysis: Dec 16, 2025

511,207

Followers

343

Following

60,443

Tweets

59.8

Avg Engagement

252

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @rbarwanda's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Macro Influencer (100K+)
  • Account Age:2012-10-10
  • Verification:No
  • Location:Kigali, Rwanda

Data Summary

  • Tweets Analyzed:3,250
  • Avg Likes per Tweet:51.3
  • Avg Retweets per Tweet:8.5
  • Followers Analyzed:50,000

Engagement Analysis

Based on 3,250 tweets

The account maintains a consistent level of engagement with its followers, indicating a loyal and active audience. The high average likes and retweets suggest that the content is relevant and widely appreciated.

51.3

Avg Likes/Tweet

8.5

Avg Retweets/Tweet

166,834

Total Likes

27,527

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

27

Median Likes

4

Median Retweets

69

75th Percentile

1,765

Top Tweet

0.12

Engagement per 1K Followers

Normalized influence metric

Long Tail

Engagement Pattern

Mix of hits and regular posts

Posting Behavior

Content style and format preferences

Broadcaster

Primarily shares original content

86.5%

Original

11.3%

Replies

1.2%

Retweets

1.1%

Quotes

0.0%

Threads

1.1%

With Media

94.1%

With Links

67.4%

With #Tags

16.5%

With @Mentions

41.0%

With Emojis

185

Avg Length

Audience Reaction Profile

Broadcast

Focuses on original content over replies

0.13

Reply/Original Ratio

0.92

Quote/RT Ratio

Posting Rhythm

Consistent

Regular posting cadence

75.0%

Weekday Posts

25.0%

Weekend Posts

Top Hashtags

#rbaamakuru (1554) #kagame (199) #rbanews (162) #rwanda (130) #kwibuka29 (121) #tdrwanda23 (100) #umushyikirano2023 (61) #rbahafiyawe (47) #rpf35 (44) #meetthepresident (27)

Most Mentioned

@rwandatv (63) @vbiruta (36) @radiorwanda_rba (35) @edngirente (30) @a_mukuralinda (24) @drdamascene (17) @kc2_rw (12) @esabiti (11) @cogebanque1 (11) @peterkagabo (10)

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Content Strategy Analysis

Based on 3,250 tweets

Content Type Distribution

Content Breakdown

Original Tweets 2,810 (86%)
Replies 367 (11%)
Retweets 38 (1%)
Quote Tweets 35 (1%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 38 retweets (1% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,250 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 50,000 followers

The audience primarily consists of Rwandan citizens and international followers interested in African politics and media. They are likely engaged with current events, government activities, and community-focused content.

Below Average

Audience Quality

42.0%

Suspicion Index

65.5%

Low-Quality %

3

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

74.3%

Empty Bio

73.0%

<10 Tweets

4.3%

Mass Following (>2K)

0.0%

New (<90 days)

71.5%

Low Ratio (<0.1)

0.0%

New (<180 days)

96.5%

No URL

56.7%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

9,189,455

Total Potential Reach

3

Median Follower Reach

15

75th Percentile Reach

1.3%

>1K followers

0.2%

>10K followers

0.1%

>50K followers

0.0%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

10.4%

Creators

5,203 accounts

16.6%

Consumers

8,316 accounts

73.0%

Dormant

36,481 accounts

80

Verified Followers

0.16% of total

3.2%

Professional Bios

founder, dev, analyst, etc.

0.05

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

Rwanda (1,697) Kampala, Uganda (329) Kigali (311) République Démocratique Du Con (289) Nairobi, Kenya (221) Kigali, Rwanda (123) Kigali Rwanda (118) Burundi (102) kigali (89) Uganda (88)

119

Verified Followers

0.12% of total

1,840

Protected Accounts

1.84% of total

1 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@gyaigyimii 1,344,787 Host Business, Host, Space
@orengo_james 1,342,258 Politician Politics, Law, Leadership
@UlrichJvV 1,149,550 Activist Digital media, Global development, Gardening and sustainability
@LeBronJames 1,004,993 - -
@Declaracion 905,525 - -
@mtnug 658,100 Telecommunications Telecommunications, Connectivity, Innovation
@svtnyheter 361,670 News outlet News, Links, Retweets
@Rwanda_Edu 295,942 Government Official Education, Government, Rwanda
@bdnews24 223,275 News Aggregator Bangladesh, News, Independent
@AngelMutabaruka 209,901 Journalist Rwandan, Journalist, Kigali

Top Keywords in Follower Bios

god (1,406) love (816) life (779) rwanda (679) business (496) student (475) entrepreneur (384) engineer (382) world (327) jesus (321)

Top Hashtags in Follower Bios

#teampk (39) #rwanda (19) #africa (17) #pk (11) #agriculture (11) #twese (11) #business (10) #abakaramurimo (9) #god (9) #education (8)

27,417

Followers With Bio

72,583

Followers Without Bio

27.42%

% With Bio

72.58%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,250 analyzed

5,888

Combined Engagement

4,931

Total Likes

957

Total Retweets

1,178

Avg per Tweet

Key Metrics for Viral Tweets

20%

With Media

100%

With Hashtags

20%

With @Mentions

100%

With Links

Topical Analysis:

Politics Media Community Engagement Leadership News Awards

Key Insights & Takeaways

The account frequently highlights political figures and national achievements, indicating a focus on leadership and development. It also shares breaking news and awards, showing a commitment to timely and impactful reporting. Community radio content is included, suggesting an effort to engage with local and diverse audiences.

Strengths

  • + Established follower base of 511,207
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @rbarwanda reveals an growing Twitter presence with 511,207 followers. The account demonstrates a content-creator strategy, averaging 59.8 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025