RBL Bank
RBL Bank is one of India’s leading private sector banks. For quick resolution of your queries, tweet @RBLBankCares
360,486
Followers
1,630
Following
38,457
Tweets
4.7
Avg Engagement
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @rblbank's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2014-04-16
- Verification:No
- Location:India
Data Summary
- Tweets Analyzed:3,249
- Avg Likes per Tweet:3.3
- Avg Retweets per Tweet:1.3
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,249 tweetsThe account maintains a consistent level of engagement with average likes and retweets. It uses hashtags and references to boost interaction.
3.3
Avg Likes/Tweet
1.3
Avg Retweets/Tweet
10,805
Total Likes
4,348
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
0
Median Likes
0
Median Retweets
5
75th Percentile
757
Top Tweet
0.01
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Conversationalist
Highly engaged in discussions
34.4%
Original
60.9%
Replies
4.1%
Retweets
0.6%
Quotes
0.0%
Threads
0.0%
With Media
35.0%
With Links
36.8%
With #Tags
66.5%
With @Mentions
0.3%
With Emojis
202
Avg Length
Audience Reaction Profile
Conversational
Engages heavily in discussions
1.77
Reply/Original Ratio
0.14
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
87.5%
Weekday Posts
12.5%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,249 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.
The 132 retweets (4% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,249 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe primary audience is likely Indian users interested in banking services and entertainment. They are engaged with interactive content and contests.
Average
Audience Quality
28.4%
Suspicion Index
28.1%
Low-Quality %
16
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
39.3%
Empty Bio
30.8%
<10 Tweets
10.9%
Mass Following (>2K)
0.0%
New (<90 days)
69.6%
Low Ratio (<0.1)
0.0%
New (<180 days)
90.7%
No URL
17.0%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
9,080,531
Total Potential Reach
16
Median Follower Reach
67
75th Percentile Reach
2.6%
>1K followers
0.1%
>10K followers
0.0%
>50K followers
0.0%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
36.9%
Creators
18,461 accounts
32.3%
Consumers
16,131 accounts
30.8%
Dormant
15,408 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
121
Verified Followers
0.12% of total
10,287
Protected Accounts
10.19% of total
5 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @SinghLions | 1,334,743 | Restaurateur | Food, Travel, Influencer |
| @ndmaindia | 391,434 | Disaster Management | Disaster management, India, Government |
| @mastercardindia | 216,394 | - | - |
| @hussain_imtiyaz | 192,040 | Police Officer | Police, J&K, POV |
| @DrShobha | 136,400 | Columnist | Mother, Columnist, Nationalist |
| @hemant_ghai | 112,993 | Analyst | Stocks, Markets, Analysis |
| @hypnotistchris | 111,816 | Hypnotherapist | Anxiety, Stop Smoking, Weight Loss |
| @pandyapradeep | 101,684 | Journalist | Business, News, Finance |
| @mattysino | 81,209 | - | - |
| @DRajesh_UG4PH | 74,964 | Doctor | Climate Action, Technology, Health |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
63,878
Followers With Bio
37,121
Followers Without Bio
63.25%
% With Bio
36.75%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,249 analyzed2,217
Combined Engagement
791
Total Likes
1,426
Total Retweets
443
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
80%
With Hashtags
40%
With @Mentions
60%
With Links
Topical Analysis:
#ContestAlert! It’s time to test your knowledge. Sahi jawaab dena toh #FarzBantaHai because lucky winners can stand a chance to win exciting vouchers. T&C Apply https://t.co/Xm9ilPCWDS #ApnoKaBank #RBLBank #ContestAlert #Giveaway https://t.co/mLcmJRoZk2
RT @achyuta_samanta: Flagged off the Cyclothon organised by @rblbank and Indian Army, Bhubaneswar Cyclist and Adventure Club. This 100 km C…
So far, we could only come up with ‘Woh sikandar hi dosto kehlata hai'. Can you give a better and cooler Bollywood song reference to this situation? Comment & stand a chance to win exciting vouchers. T&C https://t.co/1NXN7VuMon #ContestAlert #WhatsYourDhun #ApnoKabank #R
RT @BharatBillPay: Stay Home, Stay Safe, use Bharat BillPay enabled digital channels to pay for your electricity bills. @NPCI_NPCI #BharatB…
Get ready for an exciting #FarzBantaHai contest, where winners stand a chance to win a cool voucher for the right answer. Stay tuned for the quiz. T&C Apply https://t.co/Xm9ilPDutq #ContestAlert #Giveaway #ApnokaBank #RBLBank https://t.co/f1mSrIfHoZ
Key Insights & Takeaways
The account leverages Bollywood references to connect with its audience and create relatability. Contests and quizzes are used as a strategy to increase engagement and follower interaction. The use of hashtags like #FarzBantaHai helps in promoting content and increasing visibility.
Strengths
- + Established follower base of 360,486
- + High community engagement through conversations
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @rblbank reveals an growing Twitter presence with 360,486 followers. The account demonstrates a conversation-first approach, averaging 4.7 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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