ReachOut Australia

ReachOut Australia

@ReachOut_AUS

Official Twitter account for ReachOut Australia – we help young people feel better about today and the future, no matter what challenge they’re facing.

Australia https://t.co/gsREEkzqbn Joined 2009-06-29 Date of Analysis: Dec 16, 2025

55,941

Followers

3,606

Following

11,255

Tweets

22.3

Avg Engagement

353

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @ReachOut_AUS's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Mid-Tier (10K+)
  • Account Age:2009-06-29
  • Verification:No
  • Location:Australia

Data Summary

  • Tweets Analyzed:3,165
  • Avg Likes per Tweet:3.2
  • Avg Retweets per Tweet:19.2
  • Followers Analyzed:9,998

Engagement Analysis

Based on 3,165 tweets

On average, tweets receive around 114 likes and 77 retweets, showing moderate engagement. The account's content is likely to resonate with its target audience, especially on social and mental health topics.

3.2

Avg Likes/Tweet

19.2

Avg Retweets/Tweet

10,023

Total Likes

60,652

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

1

Median Likes

2

Median Retweets

8

75th Percentile

29,810

Top Tweet

0.4

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Mixed

Balanced content approach

65.4%

Original

10.6%

Replies

21.1%

Retweets

2.9%

Quotes

0.0%

Threads

0.3%

With Media

86.0%

With Links

41.0%

With #Tags

48.8%

With @Mentions

4.5%

With Emojis

140

Avg Length

Audience Reaction Profile

Broadcast

Focuses on original content over replies

0.16

Reply/Original Ratio

0.14

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

92.7%

Weekday Posts

7.3%

Weekend Posts

Top Hashtags

#thereslifeafter (271) #mentalhealth (90) #badmoves (46) #ruok (30) #ruokday (29) #mentalas (27) #marriageequality (25) #youcantalk (24) #thanksall (23) #city2surf (19)

Most Mentioned

@reachout_aus (541) @jononicholas (78) @headspace_aus (51) @beyondblue (46) @ruokday (44) @blackdoginst (32) @ianthorpe (30) @suicideprevau (30) @checkpointorg (30) @yawcrc (29)

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Content Strategy Analysis

Based on 3,165 tweets

Content Type Distribution

Content Breakdown

Original Tweets 2,070 (65%)
Replies 335 (11%)
Retweets 669 (21%)
Quote Tweets 91 (3%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 669 retweets (21% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,165 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 9,998 followers

The primary audience is young people facing emotional or mental health challenges. The content is also likely to engage parents and educators interested in youth well-being.

Below Average

Audience Quality

37.5%

Suspicion Index

100.0%

Low-Quality %

40

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

100.0%

Empty Bio

100.0%

<10 Tweets

0.0%

Mass Following (>2K)

0.0%

New (<90 days)

0.0%

Low Ratio (<0.1)

0.0%

New (<180 days)

71.6%

No URL

100.0%

<3 Tweets

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

14,808,224

Total Potential Reach

40

Median Follower Reach

269

75th Percentile Reach

10.5%

>1K followers

1.2%

>10K followers

0.3%

>50K followers

0.2%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

0.0%

Creators

0 accounts

0.0%

Consumers

0 accounts

100.0%

Dormant

9,998 accounts

0

Verified Followers

0.0% of total

0.0%

Professional Bios

founder, dev, analyst, etc.

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

Australia (634) Melbourne, Victoria (464) Sydney, New South Wales (428) Melbourne, Australia (131) Perth, Western Australia (131) Brisbane, Queensland (131) Sydney, Australia (116) Sydney (111) Melbourne (101) Adelaide, South Australia (92)

0

Verified Followers

0.0% of total

846

Protected Accounts

8.46% of total

7 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@GreatestQuotes 4,206,578 Inspirational Speaker Challenge, Motivate, Inspire
@larrykim 724,445 Entrepreneur Startups, AdWords, Chatbots
@sunriseon7 463,142 TV Host News, Entertainment, Lifestyle
@thebodycoach 428,351 Fitness Coach Fitness, Health, Happiness
@courtneyact 386,309 Author Author, DWTSau, DragRace
@NSWHealth 330,553 Healthcare Health, People, Future
@VicGovDH 311,250 Healthcare health, wellbeing, policies
@HarryGoaz 232,613 - -
@bullyinguk 177,347 Support organization anti-bullying, support, helpline
@garysnowpatrol 161,847 Musician Music, Giraffes, Whispering

Top Keywords in Follower Bios

health (1,011) mental (702) views (361) life (326) social (285) love (275) community (236) support (236) education (225) student (224)

Top Hashtags in Follower Bios

#mentalhealth (88) #depression (19) #anxiety (17) #wellbeing (13) #suicideprevention (13) #disability (11) #education (10) #adhd (9) #mentalhealthawareness (8) #actuallyautistic (8)

6,467

Followers With Bio

3,533

Followers Without Bio

64.67%

% With Bio

35.33%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,165 analyzed

48,463

Combined Engagement

222

Total Likes

48,241

Total Retweets

9,693

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

60%

With Hashtags

80%

With @Mentions

40%

With Links

Topical Analysis:

Mental Health Youth Support Social Issues Advocacy Collaboration Awareness

Key Insights & Takeaways

The account often engages with current social issues, such as marriage equality, which can drive conversation and visibility. Collaborations with other mental health organizations like Black Dog Institute and headspace Australia enhance credibility and reach. The use of hashtags like #MindtheFacts and #MarriageEquality helps in amplifying messages and encouraging participation.

Strengths

  • + Established follower base of 55,941
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @ReachOut_AUS reveals an growing Twitter presence with 55,941 followers. The account demonstrates a content-creator strategy, averaging 22.3 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025