NJOEM🇺🇸

NJOEM🇺🇸

@ReadyNJ

Official Twitter account of the New Jersey Office of Emergency Management, NJ Task Force One (NJ-TF1), & NJ All-Hazards Incident Management Team #ReadyNJ

West Trenton, NJ https://www.nj.gov/njoem/ Joined 2009-02-04 Date of Analysis: Dec 16, 2025

80,021

Followers

713

Following

22,094

Tweets

30.6

Avg Engagement

1,142

Listed

Yes

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @ReadyNJ's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Mid-Tier (10K+)
  • Account Age:2009-02-04
  • Verification:Yes
  • Location:West Trenton, NJ

Data Summary

  • Tweets Analyzed:3,249
  • Avg Likes per Tweet:3.4
  • Avg Retweets per Tweet:27.2
  • Followers Analyzed:9,998

Engagement Analysis

Based on 3,249 tweets

The account averages 189 likes and 73 retweets per tweet, indicating moderate engagement. Verified accounts make up 0.8% of the followers, suggesting a mix of public and official engagement.

3.4

Avg Likes/Tweet

27.2

Avg Retweets/Tweet

11,035

Total Likes

88,436

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

0

Median Likes

13

Median Retweets

29

75th Percentile

1,198

Top Tweet

0.38

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Curator

Amplifies others content frequently

10.6%

Original

1.8%

Replies

84.5%

Retweets

3.0%

Quotes

0.0%

Threads

0.2%

With Media

94.8%

With Links

55.8%

With #Tags

90.4%

With @Mentions

23.1%

With Emojis

255

Avg Length

Audience Reaction Profile

Broadcast

Focuses on original content over replies

0.17

Reply/Original Ratio

0.04

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

79.7%

Weekday Posts

20.3%

Weekend Posts

Top Hashtags

#njwx (875) #pawx (583) #dewx (564) #mdwx (538) #readynj (312) #nywx (269) #ctwx (252) #nycwx (99) #hurricaneprep (58) #njtf1 (44)

Most Mentioned

@nws_mountholly (1002) @nwsnewyorkny (565) @govmurphy (183) @readygov (180) @njdeptofhealth (152) @femaregion2 (124) @newjerseydot (124) @njdepforestfire (121) @njsp (104) @nj211 (90)

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Content Strategy Analysis

Based on 3,249 tweets

Content Type Distribution

Content Breakdown

Original Tweets 346 (11%)
Replies 60 (2%)
Retweets 2,746 (85%)
Quote Tweets 97 (3%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 2,746 retweets (85% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,249 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 9,998 followers

The primary audience includes New Jersey residents, emergency management personnel, and first responders. The content is also relevant to those in neighboring states, such as New York, due to cross-state rescue missions.

Average

Audience Quality

29.4%

Suspicion Index

43.3%

Low-Quality %

12

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

56.6%

Empty Bio

40.0%

<10 Tweets

6.2%

Mass Following (>2K)

0.0%

New (<90 days)

57.7%

Low Ratio (<0.1)

0.0%

New (<180 days)

89.3%

No URL

30.0%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

3,161,615

Total Potential Reach

12

Median Follower Reach

71

75th Percentile Reach

3.2%

>1K followers

0.4%

>10K followers

0.1%

>50K followers

0.1%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

39.5%

Creators

3,945 accounts

20.6%

Consumers

2,055 accounts

40.0%

Dormant

3,998 accounts

78

Verified Followers

0.78% of total

5.5%

Professional Bios

founder, dev, analyst, etc.

0.07

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

New Jersey, USA (694) New Jersey (221) United States (182) NJ (115) New York, NY (93) New York, USA (58) Philadelphia, PA (49) Jersey City, NJ (47) New York (39) USA (39)

78

Verified Followers

0.78% of total

1,533

Protected Accounts

15.33% of total

6 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@AKurucan 234,461 Theologian Politics, Technology, Travel
@bigrain 207,772 Musician Music, Nature, Video
@Digiday 189,927 Media Digital media, marketing, insights
@GrimsToyShow 130,088 Wrestler Wrestling, Vlogs, Reality Show
@Dinglederper 104,704 Streamer gaming, streaming, cosplay
@JeanChatzky 81,624 Financial journalist finance, writing, podcasting
@DavidLesch 73,271 Attorney Law, TV, NYC
@wagatwe 64,702 Activist antirape activism, black feminism, education
@derrick_byron 60,954 Patriot Independent, Patriot, Free Thinker
@segalian 60,720 Writer Health Diplomacy, Communication, Editorials

Top Keywords in Follower Bios

love (225) jersey (200) nj (192) life (189) mom (158) husband (105) lover (99) teacher (95) wife (91) father (90)

Top Hashtags in Follower Bios

#blacklivesmatter (12) #blm (9) #resist (9) #yankees (9) #lgm (8) #nj (6) #nyr (6) #flyeaglesfly (5) #repbx (4) #maga (4)

4,343

Followers With Bio

5,657

Followers Without Bio

43.43%

% With Bio

56.57%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,249 analyzed

5,115

Combined Engagement

0

Total Likes

5,115

Total Retweets

1,023

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

20%

With Hashtags

100%

With @Mentions

60%

With Links

Topical Analysis:

Emergency Management Disaster Response Public Safety Weather Alerts Resilience Community Support Collaboration
NJOEM🇺🇸
@ReadyNJ

RT @GovRonDeSantis: More than 440 USAR members from New Jersey, Ohio, Virginia, and Indiana are on the ground in Surfside to help supplement the search and rescue efforts. Florida is grateful for the outpouring of support. Thanks to @RoyalCaribbean for providing accommodations! h

2021-07-04
Retweets: 1,198 Likes: 0 Engagement: 1,198
NJOEM🇺🇸
@ReadyNJ

RT @SecGranholm: Colonial Pipeline reports this morning that the restart of the pipeline went well overnight. This should mean things will return to normal by the end of the weekend. Will keep you posted.

2021-05-13
Retweets: 1,160 Likes: 0 Engagement: 1,160
NJOEM🇺🇸
@ReadyNJ

RT @GovMurphy: NEW: Effective May 28th, the statewide indoor mask mandate will be lifted. Businesses and entities overseeing indoor spaces may continue to require face masks for employees, customers, and/or guests. https://t.co/49MFib2hqK

2021-05-24
Retweets: 990 Likes: 0 Engagement: 990
NJOEM🇺🇸
@ReadyNJ

RT @NWS: Air quality has plummeted across much of the northeast as smoke from wildfires in Canada moves south. Poor air quality can be hazardous. Before spending time outdoors, check the air quality forecast. Make sure you aren’t doing yourself more harm than good. https://t.co/C

2023-06-06
Retweets: 885 Likes: 0 Engagement: 885
NJOEM🇺🇸
@ReadyNJ

RT @NHC_Atlantic: Today marks the first day of the 2021 Atlantic Hurricane Season. The updated seasonal averages are 14 named storms, 7 hurricanes, and 3 major hurricanes. One tropical storm, #Ana, already formed in May. The next named storm this season will be Bill. https://t.

2021-06-01
Retweets: 882 Likes: 0 Engagement: 882

Key Insights & Takeaways

The account frequently highlights real-time emergency operations and recovery efforts, emphasizing resilience and community support. It shares updates on severe weather conditions and provides critical safety information to the public. Collaboration with other state teams, like @FLTF2USAR, showcases joint efforts in disaster response and reinforces trust in emergency services.

Strengths

  • + Established follower base of 80,021
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @ReadyNJ reveals an growing Twitter presence with 80,021 followers. The account demonstrates a content-creator strategy, averaging 30.6 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025