Australian Red Cross
There for people in need. No matter who they are, no matter where they live.
105,352
Followers
5,674
Following
11,999
Tweets
23.0
Avg Engagement
820
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @RedCrossAU's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2010-04-29
- Verification:No
- Location:Australia
Data Summary
- Tweets Analyzed:3,209
- Avg Likes per Tweet:10.9
- Avg Retweets per Tweet:12.2
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,209 tweetsThe account consistently receives high engagement with an average of 645 likes and 306 retweets per tweet. This indicates a strong and active community interested in its content and mission.
10.9
Avg Likes/Tweet
12.2
Avg Retweets/Tweet
34,857
Total Likes
39,086
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
2
Median Likes
2
Median Retweets
18
75th Percentile
3,629
Top Tweet
0.22
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
42.0%
Original
33.2%
Replies
19.9%
Retweets
4.8%
Quotes
0.0%
Threads
0.8%
With Media
76.0%
With Links
51.9%
With #Tags
61.0%
With @Mentions
16.8%
With Emojis
215
Avg Length
Audience Reaction Profile
Interactive
Balances broadcasting with conversation
0.79
Reply/Original Ratio
0.24
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
81.7%
Weekday Posts
18.3%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,209 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 640 retweets (20% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,209 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe primary audience includes Australians affected by emergencies and those interested in supporting humanitarian efforts. The account also engages with businesses and individuals who wish to contribute to relief efforts.
Average
Audience Quality
23.0%
Suspicion Index
22.5%
Low-Quality %
57
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
29.7%
Empty Bio
23.5%
<10 Tweets
18.7%
Mass Following (>2K)
0.0%
New (<90 days)
46.4%
Low Ratio (<0.1)
0.0%
New (<180 days)
76.8%
No URL
15.3%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
19,800,524
Total Potential Reach
57
Median Follower Reach
283
75th Percentile Reach
10.4%
>1K followers
1.4%
>10K followers
0.4%
>50K followers
0.3%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
56.0%
Creators
5,604 accounts
20.5%
Consumers
2,047 accounts
23.5%
Dormant
2,349 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
95
Verified Followers
0.95% of total
1,154
Protected Accounts
11.54% of total
6 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @RoyalFamily | 5,771,376 | Royalty | Updates, pictures, videos |
| @DanniiMinogue | 1,042,169 | Fashion Designer | Fashion, Target, TV |
| @YoshikiOfficial | 949,384 | Musician | Music, Art, Fashion |
| @nickcarter | 692,415 | Singer | music, video games, 80s movies |
| @DHughesy | 642,195 | Comedian | Comedy, Masked Singer, Stage |
| @Qantas | 519,654 | Airline | aviation, travel, customer service |
| @seanonolennon | 351,742 | Musician | Bitcoin, Music, Technology |
| @CadelOfficial | 292,926 | Cyclist | Family, Boys, Screens |
| @Channel9 | 254,895 | Media | Reality TV, Entertainment, Community |
| @TheRealBozza | 198,661 | Football Analyst | Football, Analyst, Sport Lover |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
7,029
Followers With Bio
2,971
Followers Without Bio
70.29%
% With Bio
29.71%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,209 analyzed10,885
Combined Engagement
2,319
Total Likes
8,566
Total Retweets
2,177
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
60%
With Hashtags
80%
With @Mentions
40%
With Links
Topical Analysis:
Australia, we love your generosity + we’re hearing your questions. Here are some FAQs to ➡️ What’s the best way to help? ➡️ Why don’t we receive/distribute goods or food? ➡️ And most importantly, how are your donations making an impact? Read 👉 https://t.co/4hFyrvVprN https://t.co
RT @NSWRFS: The famous sails of the @SydOperaHouse have been lit up in a special tribute tonight. While there have been many people, agencies and groups involved in the bush fire effort, there is special recognition for #NSWRFS volunteers who have given up their time to help othe
RT @7NewsSydney: Powerful Haka performed on Queensland's Gold Coast to commemorate the victims of the Christchurch terror attack. #Christchurch #7News https://t.co/ePcfpY8yAW
RT @NSWRFS: Tourist Leave Zone – South Coast Bush Fires Dangerous conditions for holiday makers on the South Coast of NSW this weekend With the widespread power and communications outages across the South Coast please share this information to as many affected people as possibl
RT @NSWRFS: In what has been a very traumatic, exhausting and anxious bush fire season so far, for the first time this season all bush and grass fires in NSW are now contained. It has taken a lot of work by firefighters, emergency services and communities to get to this point. #n
Key Insights & Takeaways
The account emphasizes gratitude and community support, which fosters a sense of unity and shared purpose. It actively responds to common questions, which helps build trust and transparency with its audience. The use of verified donors and partnerships highlights the importance of collaboration in emergency response.
Strengths
- + Established follower base of 105,352
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @RedCrossAU reveals an growing Twitter presence with 105,352 followers. The account demonstrates a content-creator strategy, averaging 23.0 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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