Richard Keys
Senior Football Anchor @ beIN SPORTS
258,581
Followers
870
Following
23,867
Tweets
192.4
Avg Engagement
919
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @richardajkeys's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2011-02-11
- Verification:No
- Location:Doha
Data Summary
- Tweets Analyzed:3,235
- Avg Likes per Tweet:151.5
- Avg Retweets per Tweet:40.9
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,235 tweetsHis tweets receive a high average number of likes and retweets, indicating strong audience interaction and interest in his content.
151.5
Avg Likes/Tweet
40.9
Avg Retweets/Tweet
489,966
Total Likes
132,351
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
2
Median Likes
1
Median Retweets
56
75th Percentile
37,505
Top Tweet
0.74
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
45.5%
Original
41.9%
Replies
10.3%
Retweets
2.3%
Quotes
0.0%
Threads
0.1%
With Media
24.9%
With Links
8.4%
With #Tags
63.0%
With @Mentions
23.7%
With Emojis
132
Avg Length
Audience Reaction Profile
Interactive
Balances broadcasting with conversation
0.92
Reply/Original Ratio
0.23
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
66.4%
Weekday Posts
33.6%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,235 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 333 retweets (10% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,235 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersHis audience primarily consists of football fans and sports enthusiasts who follow his analysis and commentary on major matches.
Average
Audience Quality
22.0%
Suspicion Index
27.2%
Low-Quality %
75
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
44.7%
Empty Bio
16.0%
<10 Tweets
14.9%
Mass Following (>2K)
0.0%
New (<90 days)
46.2%
Low Ratio (<0.1)
0.0%
New (<180 days)
92.8%
No URL
9.7%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
57,868,450
Total Potential Reach
75
Median Follower Reach
236
75th Percentile Reach
6.0%
>1K followers
0.6%
>10K followers
0.2%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
64.6%
Creators
32,284 accounts
19.4%
Consumers
9,694 accounts
16.0%
Dormant
8,022 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
332
Verified Followers
0.33% of total
13,620
Protected Accounts
13.49% of total
9 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,101,146 | Wrestler | Wrestling, Motivation, Self-promotion |
| @sportbible | 2,084,855 | Sports Media | Sport, Lifestyle, Entertainment |
| @6BillionPeople | 2,034,933 | - | - |
| @AmericanAir | 1,649,161 | Airline | Customer service, Travel, Aviation |
| @MichaelVaughan | 1,562,150 | Model | Cricket, Fashion, Business |
| @TrendEPL | 1,469,732 | Sports Journalist | English Premier League, Different preferences, Best league |
| @SinghLions | 1,334,444 | Restaurateur | Food, Travel, Influencer |
| @soledadobrien | 1,318,039 | Journalist | working, mom, journalist |
| @AdleneGUEDIOURA | 1,206,306 | Footballer | Football, Algeria, TiriBark |
| @glen_johnson | 1,037,827 | Footballer | Football, Golf, Family |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
54,899
Followers With Bio
46,099
Followers Without Bio
54.36%
% With Bio
45.64%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,235 analyzed119,855
Combined Engagement
83,222
Total Likes
36,633
Total Retweets
23,971
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
0%
With Hashtags
60%
With @Mentions
40%
With Links
Topical Analysis:
GOAT..... @Cristiano https://t.co/YSF3DaCK05
I thought ‘handball’ in the build up to a goal was illegal - so how come VR missed this? https://t.co/w5euOldY3i
RT @campbellclaret: General. Election. Now. Or take to the streets …. Five Prime Ministers in six years. Just fuck off. All of them
Now you can celebrate this win all you like @Arsenal. This has been well constructed. Big win.
Seriously - when is someone going to get control of Mikel Arteta? He’s an embarrassment. Totally out of control during games.
Key Insights & Takeaways
He often highlights key moments in matches, such as controversial decisions or standout performances. He engages with fans by responding to their questions and opinions about the game. He uses his platform to celebrate team victories and analyze the strategic aspects of matches.
Strengths
- + Strong engagement rates above platform average
- + Established follower base of 258,581
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @richardajkeys reveals an well-established Twitter presence with 258,581 followers. The account demonstrates a content-creator strategy, averaging 192.4 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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