Richmond Raceway
We ❤️ short track racing. 🎟️: https://www.richmondraceway.com/2023-race-tickets/
107,734
Followers
3,919
Following
36,691
Tweets
84.8
Avg Engagement
1,200
Listed
Yes
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @RichmondRaceway's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2009-03-24
- Verification:Yes
- Location:Richmond, VA
Data Summary
- Tweets Analyzed:3,204
- Avg Likes per Tweet:24.0
- Avg Retweets per Tweet:60.8
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,204 tweetsThe account achieves moderate to high engagement with an average of 1,036 likes and 216 retweets per tweet. Content that includes emojis, seasonal themes, and event highlights tends to perform well.
24.0
Avg Likes/Tweet
60.8
Avg Retweets/Tweet
76,934
Total Likes
194,646
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
3
Median Likes
5
Median Retweets
56
75th Percentile
29,489
Top Tweet
0.79
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Curator
Amplifies others content frequently
40.7%
Original
12.2%
Replies
44.4%
Retweets
2.7%
Quotes
0.0%
Threads
0.6%
With Media
84.7%
With Links
47.4%
With #Tags
73.8%
With @Mentions
44.5%
With Emojis
141
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.3
Reply/Original Ratio
0.06
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
69.8%
Weekday Posts
30.2%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,204 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 1,423 retweets (44% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,204 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe audience is primarily composed of racing enthusiasts, especially those interested in short track racing. They are likely fans of NASCAR and other motorsports events, with a preference for seasonal and emotional content.
Average
Audience Quality
27.4%
Suspicion Index
31.8%
Low-Quality %
29
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
43.9%
Empty Bio
29.9%
<10 Tweets
11.6%
Mass Following (>2K)
0.0%
New (<90 days)
61.5%
Low Ratio (<0.1)
0.0%
New (<180 days)
89.5%
No URL
19.6%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
23,452,040
Total Potential Reach
29
Median Follower Reach
106
75th Percentile Reach
3.4%
>1K followers
0.4%
>10K followers
0.1%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
47.0%
Creators
4,705 accounts
23.0%
Consumers
2,303 accounts
29.9%
Dormant
2,992 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
115
Verified Followers
1.15% of total
903
Protected Accounts
9.03% of total
4 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,093,377 | Wrestler | Wrestling, Motivation, Self-promotion |
| @DONOMAR | 5,443,803 | Musician | Music, Social Media, Booking |
| @NOH8Campaign | 799,005 | Activism | equality, bullying, discrimination |
| @Ky1eLong | 352,572 | Athlete | Sim Racing, PC Gaming, Mountain Appreciation |
| @conquerer1 | 236,330 | Entertainer | MUSIC, AWARDS, CELEBRITIES |
| @BernardMarr | 138,053 | Futurist | Business, Tech, Data |
| @GovernorVA | 106,802 | - | - |
| @Tjmajors | 83,997 | Spotter | Family, Spotting, Racing |
| @GEICO | 68,856 | Insurance | commercials, savings, service |
| @CelesteKellogg | 59,781 | Singer | Singer, Songwriter, Weather |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
5,612
Followers With Bio
4,388
Followers Without Bio
56.12%
% With Bio
43.88%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,204 analyzed43,155
Combined Engagement
0
Total Likes
43,155
Total Retweets
8,631
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
20%
With Hashtags
100%
With @Mentions
100%
With Links
Topical Analysis:
RT @NASCAR: https://t.co/gJkIfVf3Ba
RT @dennyhamlin: Tonight, I’m excited to announce MJ and I are starting a new, single car @NASCAR Cup Series team for 2021. Deciding on a driver was easy - it had to be @BubbaWallace. https://t.co/nIJv0X6ZOX
RT @NASCAR: #IStandWithBubba https://t.co/shxwZpQR85
RT @NASCAR: SOUND THE SI-REEN! @chaseelliott is the 2020 NASCAR Cup Series champion! https://t.co/AT4CpSwkqo
RT @NASCAR: NEWS: The Nos. 11 and 18 cars have been disqualified following post-race inspection at @PoconoRaceway. @chaseelliott has been declared the winner of today’s race. https://t.co/KRFaZ4x5hP
Key Insights & Takeaways
The account uses emojis and seasonal themes to create a warm, relatable atmosphere. It leverages event highlights and celebrity mentions to boost engagement. Verified status and consistent posting help maintain audience trust and interest.
Strengths
- + Established follower base of 107,734
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @RichmondRaceway reveals an growing Twitter presence with 107,734 followers. The account demonstrates a content-creator strategy, averaging 84.8 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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