Rob Burrow MBE

Rob Burrow MBE

@Rob7Burrow

Proud owner of the Autobiography of the year 2022. You can get it at all book stores or Amazon. #toomanyreasonstolive Number 1 Sunday times best seller!

Pontecarlo https://t.co/Y3TUWW73bI Joined 2011-02-28 Date of Analysis: Dec 16, 2025

198,243

Followers

2,503

Following

21,236

Tweets

444.1

Avg Engagement

192

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @Rob7Burrow's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Macro Influencer (100K+)
  • Account Age:2011-02-28
  • Verification:No
  • Location:Pontecarlo

Data Summary

  • Tweets Analyzed:3,217
  • Avg Likes per Tweet:301.2
  • Avg Retweets per Tweet:143.0
  • Followers Analyzed:50,000

Engagement Analysis

Based on 3,217 tweets

Rob7Burrow's tweets receive substantial likes and retweets, indicating a highly engaged audience. Their content resonates emotionally, contributing to high interaction rates.

301.2

Avg Likes/Tweet

143.0

Avg Retweets/Tweet

968,834

Total Likes

459,929

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

0

Median Likes

8

Median Retweets

41

75th Percentile

97,933

Top Tweet

2.24

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Curator

Amplifies others content frequently

6.3%

Original

2.2%

Replies

85.5%

Retweets

6.0%

Quotes

0.0%

Threads

0.4%

With Media

23.4%

With Links

20.4%

With #Tags

89.0%

With @Mentions

25.6%

With Emojis

128

Avg Length

Audience Reaction Profile

Interactive

Balances broadcasting with conversation

0.35

Reply/Original Ratio

0.07

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

75.1%

Weekday Posts

24.9%

Weekend Posts

Top Hashtags

#mnd (88) #bbcbreakfast (32) #toomanyreasonstolive (28) #rugbyleague (26) #7for7im (22) #burrowseven (18) #superleague (17) #7in7 (16) #united2endmnd (16) #theextramile (15)

Most Mentioned

@rob7burrow (913) @mndassoc (282) @leedsrhinos (240) @burrowseven (92) @rlbarriemc10 (89) @ldshospcharity (88) @burrow_strictly (87) @superleague (79) @burrow_geoff (77) @thesportsman (63)

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Content Strategy Analysis

Based on 3,217 tweets

Content Type Distribution

Content Breakdown

Original Tweets 203 (6%)
Replies 72 (2%)
Retweets 2,750 (85%)
Quote Tweets 192 (6%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 2,750 retweets (85% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,217 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 50,000 followers

Their audience likely includes book readers, followers of personal development content, and those interested in real-life stories of resilience. They also engage with fans of their autobiography and other notable figures.

Average

Audience Quality

21.7%

Suspicion Index

31.6%

Low-Quality %

52

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

49.0%

Empty Bio

21.5%

<10 Tweets

10.2%

Mass Following (>2K)

0.0%

New (<90 days)

40.8%

Low Ratio (<0.1)

0.0%

New (<180 days)

91.3%

No URL

14.2%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

47,488,235

Total Potential Reach

52

Median Follower Reach

213

75th Percentile Reach

6.6%

>1K followers

0.6%

>10K followers

0.2%

>50K followers

0.1%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

58.4%

Creators

29,217 accounts

20.0%

Consumers

10,014 accounts

21.5%

Dormant

10,769 accounts

142

Verified Followers

0.28% of total

5.8%

Professional Bios

founder, dev, analyst, etc.

0.14

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

England, United Kingdom (723) Leeds, England (707) United Kingdom (673) London, England (535) London (378) Manchester, England (305) North West, England (301) UK (294) Leeds (259) Wales, United Kingdom (216)

244

Verified Followers

0.24% of total

14,150

Protected Accounts

14.01% of total

8 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@JohnCena 14,100,224 Wrestler Wrestling, Motivation, Self-promotion
@BBCSport 10,749,077 Sports News Sports, News, Updates
@sportbible 2,086,727 Sports Media Sport, Lifestyle, Entertainment
@chris_kammy 1,899,050 Football pundit Football, TV, Singing
@RealMattLucas 1,258,575 Actor Comedy, Acting, Television
@Robbie9Fowler 1,163,914 Footballer Football, Nike, Podcasts
@mrjamesob 1,134,187 Radio Host Politics, Radio, Author
@alanshearer 1,055,561 Footballer Football, Analysis, Golf
@campbellclaret 1,009,524 Writer Writing, Communication, Mental Health
@donwinslow 933,384 Author books, writing, reading

Top Keywords in Follower Bios

love (4,230) views (3,963) rugby (3,102) life (2,844) mum (2,503) proud (2,229) family (2,102) leeds (2,079) dad (1,885) football (1,862)

Top Hashtags in Follower Bios

#lufc (295) #mot (129) #ynwa (124) #lfc (118) #mufc (105) #fbpe (82) #coys (81) #mnd (78) #alaw (70) #gtto (67)

52,897

Followers With Bio

48,100

Followers Without Bio

52.37%

% With Bio

47.63%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,217 analyzed

300,143

Combined Engagement

185,610

Total Likes

114,533

Total Retweets

60,029

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

20%

With Hashtags

40%

With @Mentions

40%

With Links

Topical Analysis:

Personal Growth Resilience Emotional Storytelling Memoir Celebrity Mentions Health Challenges

Key Insights & Takeaways

Rob7Burrow's content often revolves around personal transformation and overcoming adversity. They share deeply emotional stories, which likely foster a strong connection with their audience. Their mention of notable figures like Doddie Weir suggests they engage with broader cultural and personal narratives.

Strengths

  • + Strong engagement rates above platform average
  • + Established follower base of 198,243
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @Rob7Burrow reveals an well-established Twitter presence with 198,243 followers. The account demonstrates a content-creator strategy, averaging 444.1 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025