Rob Schaefer

Rob Schaefer

@rob_schaef

tech reporter @SBJ • as seen @NBCSChicago https://www.nba.com/ @TheAthletic @suntimes_sports @FortuneMagazine @ringer • 📩: [email protected]

New York, USA https://www.sportsbusinessjournal.com/Archive/Authors/Rob-Schaefer/ Joined 2011-10-24 Date of Analysis: Dec 16, 2025

12,878

Followers

1,160

Following

12,969

Tweets

422

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @rob_schaef's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Mid-Tier (10K+)
  • Account Age:2011-10-24
  • Verification:No
  • Location:New York, USA

Data Summary

  • Followers Analyzed:12,805

Want This Report as PDF?

We're building PDF export for these analytics reports. Register your interest to get early access.

Register Interest

Audience Demographics

Based on 12,805 followers

His followers likely include sports and tech industry professionals, journalists, and media enthusiasts. The audience appears to be interested in sports business, media trends, and technology's impact on the industry.

Good

Audience Quality

18.6%

Suspicion Index

21.6%

Low-Quality %

98

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

35.6%

Empty Bio

12.2%

<10 Tweets

15.7%

Mass Following (>2K)

0.0%

New (<90 days)

38.3%

Low Ratio (<0.1)

0.0%

New (<180 days)

84.5%

No URL

7.7%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

Try Bot Detector

Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

36,207,016

Total Potential Reach

98

Median Follower Reach

326

75th Percentile Reach

10.7%

>1K followers

2.5%

>10K followers

0.6%

>50K followers

0.3%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

73.8%

Creators

9,448 accounts

14.0%

Consumers

1,790 accounts

12.2%

Dormant

1,567 accounts

262

Verified Followers

2.05% of total

8.8%

Professional Bios

founder, dev, analyst, etc.

0.15

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

Chicago, IL (1,294) Chicago (367) Illinois, USA (164) United States (120) Los Angeles, CA (79) New York, NY (49) Chicago, Illinois (39) Illinois (39) Brooklyn, NY (36) Washington, DC (30)

262

Verified Followers

2.05% of total

1,635

Protected Accounts

12.77% of total

8 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@wojespn 6,138,289 Sports Journalist NBA, Insider, Podcasting
@chicagobulls 4,727,991 Sports Team Basketball, History, Community
@ShamsCharania 2,186,996 Sports Journalist NBA, Insider, Writer
@AndrewYang 1,660,803 Entrepreneur Entrepreneur, UBI, Human-Centered Economy
@TheHoopCentral 1,253,420 Sports Analyst NBA, Analysis, News
@LeBronJames 924,372 - -
@krassenstein 771,930 Journalist Investigative journalism, Fighting hate, Conspiracy theories
@KOT4Q 483,672 YouTuber Basketball, Entertainment, Business
@KevinOConnorNBA 367,017 - -
@hoopshype 306,218 Sports Journalist NBA, Basketball, Jorge Sierra

Top Keywords in Follower Bios

bulls (1,059) sports (1,028) chicago (972) bears (471) bullsnation (421) nba (339) cubs (330) basketball (305) love (261) sox (210)

Top Hashtags in Follower Bios

#bullsnation (418) #dabears (89) #bulls (67) #seered (62) #whitesox (51) #cubs (50) #blackhawks (47) #bears (41) #nba (40) #beardown (31)

8,247

Followers With Bio

4,558

Followers Without Bio

64.4%

% With Bio

35.6%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

Buy Follower Data

Export full follower list with profile details, bios, locations, and follower counts as CSV.

Buy Followers - from $15

Buy Tweet Data

Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.

Buy Tweets - from $15

Key Insights & Takeaways

Rob Schaef's Twitter activity reflects his role as a tech and sports media reporter. He frequently shares content across multiple platforms, indicating a broad professional network. His verified status and media affiliations suggest credibility and industry recognition.

Strengths

  • + Established follower base of 12,878
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @rob_schaef reveals an growing Twitter presence with 12,878 followers. The account demonstrates a content-creator strategy, averaging engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

Need Programmatic Access?

We're building an API for developers and researchers. Get access to Twitter data programmatically for your applications and analysis.

Register Interest for API Access

About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025