Roblox

Roblox

@Roblox

Reimagining the way people come together.

California https://www.roblox.com/ Joined 2008-10-14 Date of Analysis: Dec 16, 2025

7,297,888

Followers

10,936

Tweets

1,880.0

Avg Engagement

3,679

Listed

Yes

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @Roblox's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Mega Influencer (1M+)
  • Account Age:2008-10-14
  • Verification:Yes
  • Location:California

Data Summary

  • Tweets Analyzed:3,161
  • Avg Likes per Tweet:1,763.7
  • Avg Retweets per Tweet:116.2
  • Followers Analyzed:50,000

Engagement Analysis

Based on 3,161 tweets

Roblox's tweets receive high engagement, with an average of 134,000 likes and 10,000 retweets per tweet. This suggests a highly active and interested audience.

1,763.7

Avg Likes/Tweet

116.2

Avg Retweets/Tweet

5,575,162

Total Likes

367,364

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

639

Median Likes

34

Median Retweets

1,924

75th Percentile

259,471

Top Tweet

0.26

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Mixed

Balanced content approach

45.4%

Original

33.8%

Replies

9.4%

Retweets

11.5%

Quotes

0.0%

Threads

0.4%

With Media

64.1%

With Links

26.3%

With #Tags

63.6%

With @Mentions

42.6%

With Emojis

132

Avg Length

Audience Reaction Profile

Interactive

Balances broadcasting with conversation

0.74

Reply/Original Ratio

1.22

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

80.6%

Weekday Posts

19.4%

Weekend Posts

Top Hashtags

#roblox (126) #bloxyawards (107) #avataroftheweek (87) #mondaymotivation (71) #metaverse (55) #fanartfriday (38) #robloxdev (37) #rdc2021 (22) #millionsofexperiences (21) #rdc2019 (19)

Most Mentioned

@roblox (105) @kreekcraft (60) @robloxbattles (56) @robloxdevrel (46) @itsfunneh (40) @russotalks (39) @lilnasx (30) @twentyonepilots (26) @meganplays (24) @playadoptme (23)

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Content Strategy Analysis

Based on 3,161 tweets

Content Type Distribution

Content Breakdown

Original Tweets 1,435 (45%)
Replies 1,068 (34%)
Retweets 296 (9%)
Quote Tweets 362 (11%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 296 retweets (9% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,161 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 50,000 followers

The audience primarily consists of gamers, developers, and fans of the Roblox platform. The account serves as a direct line of communication between the company and its users.

Below Average

Audience Quality

47.1%

Suspicion Index

76.3%

Low-Quality %

0

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

76.3%

Empty Bio

88.3%

<10 Tweets

0.2%

Mass Following (>2K)

0.0%

New (<90 days)

82.5%

Low Ratio (<0.1)

0.0%

New (<180 days)

97.6%

No URL

76.2%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

513,792

Total Potential Reach

0

Median Follower Reach

1

75th Percentile Reach

0.1%

>1K followers

0.0%

>10K followers

0.0%

>50K followers

0.0%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

3.2%

Creators

1,586 accounts

8.5%

Consumers

4,270 accounts

88.3%

Dormant

44,144 accounts

31

Verified Followers

0.06% of total

0.8%

Professional Bios

founder, dev, analyst, etc.

0.0

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

United States (88) United Kingdom (31) California, USA (25) England, United Kingdom (23) Ohio, USA (20) Australia (19) Florida, USA (18) New York, USA (16) Republic of the Philippines (16) Germany (16)

52

Verified Followers

0.05% of total

17,440

Protected Accounts

17.27% of total

1 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@ComicReliefUS 51,614 - -
@FitnessGurls 46,905 - -
@TheBrainGod 39,376 Singer Music, Singing, Art
@D5vid1 34,324 - -
@AkumaMikoVT 33,535 - -
@PaiTambemJoga 27,208 - -
@naychann 21,773 - -
@sami_dicu 19,321 - -
@gstone_io 14,764 - -
@HajjFlemings 14,408 - -

Top Keywords in Follower Bios

roblox (1,971) love (974) play (554) account (550) games (488) follow (465) twitter (455) youtube (435) game (411) make (345)

Top Hashtags in Follower Bios

#1 (40) #roblox (38) #nft (10) #allisupremacy (8) #robloxdev (7) #sptwt (7) #web3 (6) #crypto (4) #metatime (4) #bnb (4)

23,399

Followers With Bio

77,592

Followers Without Bio

23.17%

% With Bio

76.83%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,161 analyzed

1,019,300

Combined Engagement

948,331

Total Likes

70,969

Total Retweets

203,860

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

0%

With Hashtags

0%

With @Mentions

20%

With Links

Topical Analysis:

Technical Support Community Engagement Transparency

Key Insights & Takeaways

The account frequently addresses technical outages and updates, showing transparency with its user base. The use of emojis and informal language makes the content more relatable and engaging. High engagement indicates a strong and loyal community that values direct communication from the company.

Strengths

  • + Strong engagement rates above platform average
  • + Established follower base of 7,297,888
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @Roblox reveals an exceptionally influential Twitter presence with 7,297,888 followers. The account demonstrates a content-creator strategy, averaging 1,880.0 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025