Rob Phillips
Editor/Writer | Formerly @dallascowboys Media | Emmy’s Dad | Emmy Winner | 1 Corinthians 13:13
56,910
Followers
985
Following
32,212
Tweets
145.3
Avg Engagement
1,486
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @robphillips3's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2010-04-22
- Verification:No
- Location:DFW
Data Summary
- Tweets Analyzed:3,200
- Avg Likes per Tweet:58.9
- Avg Retweets per Tweet:86.4
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,200 tweetsHis tweets consistently receive high engagement, with an average of 3,528 likes and 359 retweets per post. This indicates a strong and active community that values his content and insights.
58.9
Avg Likes/Tweet
86.4
Avg Retweets/Tweet
188,404
Total Likes
276,419
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
13
Median Likes
4
Median Retweets
71
75th Percentile
66,051
Top Tweet
2.55
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
44.2%
Original
13.8%
Replies
28.4%
Retweets
13.7%
Quotes
0.0%
Threads
0.1%
With Media
34.7%
With Links
15.8%
With #Tags
45.0%
With @Mentions
8.3%
With Emojis
131
Avg Length
Audience Reaction Profile
Interactive
Balances broadcasting with conversation
0.31
Reply/Original Ratio
0.48
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
69.6%
Weekday Posts
30.4%
Weekend Posts
Top Hashtags
Most Mentioned
Want This Report as PDF?
We're building PDF export for these analytics reports. Register your interest to get early access.
Content Strategy Analysis
Based on 3,200 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 909 retweets (28% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,200 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersHis audience is primarily interested in NFL news, particularly Cowboys-related content, and includes fans, media professionals, and sports enthusiasts. They are also drawn to his personal achievements and faith-based content.
Below Average
Audience Quality
37.5%
Suspicion Index
100.0%
Low-Quality %
33
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
100.0%
Empty Bio
100.0%
<10 Tweets
0.0%
Mass Following (>2K)
0.0%
New (<90 days)
0.0%
Low Ratio (<0.1)
0.0%
New (<180 days)
91.0%
No URL
100.0%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
27,992,059
Total Potential Reach
33
Median Follower Reach
150
75th Percentile Reach
5.2%
>1K followers
0.7%
>10K followers
0.3%
>50K followers
0.2%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
0.0%
Creators
0 accounts
0.0%
Consumers
0 accounts
100.0%
Dormant
10,000 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
0
Verified Followers
0.0% of total
923
Protected Accounts
9.23% of total
5 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,090,614 | Wrestler | Wrestling, Motivation, Self-promotion |
| @DezBryant | 3,466,950 | Athlete | Athlete, Founder, #ThrowUpTheX |
| @mortreport | 2,194,390 | Sports Journalist | Jesus, Family, Cancer |
| @ZachBoychuk | 824,567 | Hockey Player | Hockey, Meme/NFT Trading, Ethereum |
| @PleasureEllis | 679,044 | Entertainer | Music, Transformation, Celebration |
| @PeterHotez | 465,887 | Vaccine Scientist | Vaccine, Antiscience, Pediatrics |
| @marcelluswiley | 329,873 | Sports Analyst | Sports, Podcasting, Author |
| @nateburleson | 283,034 | Sports Analyst | Football, Fashion, Broadcasting |
| @KingJosiah54 | 268,288 | Content Creator | Netflix, Fubo, Wave TV |
| @SSscoop475 | 248,542 | Activist | World Peace, Civil Rights, Tibetan Buddhism |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
5,463
Followers With Bio
4,537
Followers Without Bio
54.63%
% With Bio
45.37%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
Buy Follower Data
Export full follower list with profile details, bios, locations, and follower counts as CSV.
Buy Followers - from $15Buy Tweet Data
Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,200 analyzed120,640
Combined Engagement
0
Total Likes
120,640
Total Retweets
24,128
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
0%
With Hashtags
100%
With @Mentions
60%
With Links
Topical Analysis:
RT @BuffaloBills: The thoughts and prayers of all of Bills Mafia are supporting you, Damar. 🙏 https://t.co/lDWNAOEPX4
RT @SportsCenter: Lakers fans hearing the news about Lionel Messi leaving Barcelona 😂😅 https://t.co/FMZdDZNPuF
RT @erinmdouglas23: Today in the Starbucks drive-thru in Uvalde, the barista asked if I was taking time to take care of myself. I told her I would keep trying and returned the question. She said she actually works in San Antonio, but is working here so that Uvalde baristas have
RT @TomPelissero: The NFL just informed clubs that if a game cannot be rescheduled during the 18-week season in 2021 due to a COVID outbreak among unvaccinated players, the team with the outbreak will FORFEIT and be credited with a loss for playoff seeding, per sources. Massive
RT @ComplexSports: This kid became the greatest shooter ever to play the game. @StephenCurry30 https://t.co/qCxWbAVyb4
Key Insights & Takeaways
He frequently shares updates on team performance and player milestones, which resonate well with his audience. He highlights major events and milestones, such as record-breaking games and historic moments, which drive engagement. His personal achievements and faith-based content add a unique dimension to his profile, setting him apart in the sports media space.
Strengths
- + Strong engagement rates above platform average
- + Established follower base of 56,910
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @robphillips3 reveals an well-established Twitter presence with 56,910 followers. The account demonstrates a content-creator strategy, averaging 145.3 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
Need Programmatic Access?
We're building an API for developers and researchers. Get access to Twitter data programmatically for your applications and analysis.
Register Interest for API Access