Record Store Day UK
Record Store Day celebrates indie record shops all year round and on one special day in April. Sign up for our RSD Newsletter 👇
62,566
Followers
3,521
Following
27,469
Tweets
44.7
Avg Engagement
457
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @RSDUK's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2011-01-25
- Verification:No
- Location:UK
Data Summary
- Tweets Analyzed:3,218
- Avg Likes per Tweet:11.6
- Avg Retweets per Tweet:33.2
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,218 tweetsThe account has high average likes and retweets, indicating strong audience interaction. Posts featuring ambassadors like Taylor Swift drive significant engagement.
11.6
Avg Likes/Tweet
33.2
Avg Retweets/Tweet
37,180
Total Likes
106,740
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
0
Median Likes
3
Median Retweets
8
75th Percentile
19,257
Top Tweet
0.71
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Curator
Amplifies others content frequently
10.2%
Original
2.3%
Replies
86.6%
Retweets
0.8%
Quotes
0.0%
Threads
1.0%
With Media
94.8%
With Links
42.9%
With #Tags
96.8%
With @Mentions
37.9%
With Emojis
238
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.23
Reply/Original Ratio
0.01
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
95.9%
Weekday Posts
4.1%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,218 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 2,787 retweets (87% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,218 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe primary audience is music enthusiasts and record store owners. The content appeals to fans of indie music and collectors looking for exclusive releases.
Good
Audience Quality
17.1%
Suspicion Index
18.9%
Low-Quality %
118
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
29.1%
Empty Bio
13.8%
<10 Tweets
15.7%
Mass Following (>2K)
0.0%
New (<90 days)
32.5%
Low Ratio (<0.1)
0.0%
New (<180 days)
75.6%
No URL
8.8%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
27,486,695
Total Potential Reach
118
Median Follower Reach
421
75th Percentile Reach
12.4%
>1K followers
1.5%
>10K followers
0.4%
>50K followers
0.2%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
71.7%
Creators
7,165 accounts
14.6%
Consumers
1,459 accounts
13.8%
Dormant
1,376 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
70
Verified Followers
0.7% of total
1,115
Protected Accounts
11.15% of total
7 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,074,951 | Wrestler | Wrestling, Motivation, Self-promotion |
| @TheRyanAdams | 689,602 | Musician | Music, Faith, Ryan Adams |
| @lobaoeletrico | 526,803 | Musician | Music, Composition, Writing |
| @WORLDMUSICAWARD | 520,913 | Music Awards | music, awards, international |
| @foals | 358,741 | Musician | Music, Touring, Life |
| @BlondieOfficial | 350,680 | Musician | Music, Havana, Soundtrack |
| @PIXIES | 306,490 | Band | Music, Alternative Rock, Boston |
| @DCMS | 287,553 | Government | Digital, Culture, Media |
| @TSwiftLA | 271,185 | Fan Account | Music, Updates, Fan community |
| @dogfishbeer | 267,380 | Brewery | Brewery, Restaurants, Distillery |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
7,095
Followers With Bio
2,905
Followers Without Bio
70.95%
% With Bio
29.05%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,218 analyzed55,132
Combined Engagement
24,050
Total Likes
31,082
Total Retweets
11,026
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
40%
With Hashtags
100%
With @Mentions
100%
With Links
Topical Analysis:
RT @MickJagger: With the death of Jeff Beck we have lost a wonderful man and one of the greatest guitar players in the world. We will all miss him so much. https://t.co/u8DYQrLNB7
🚨News🚨 Taylor Swift (@taylorswift13) is this year’s global Record Store Day ambassador! She'll also be marking the occasion with a special release. #RSD22 https://t.co/RHgR4ADftV https://t.co/qpWLmC77Jt
Our 2022 ambassador is back! @taylorswift13 will be releasing the first and only vinyl pressing of ‘folklore: the long pond studio sessions’ exclusively for RSD on 22nd April Click here for more info: https://t.co/kmCaClEzcp https://t.co/aVidexopdE
RT @rodstewart: 1/2 Jeff Beck was on another planet . He took me and Ronnie Wood to the USA in the late 60s in his band the Jeff Beck Group and we haven’t looked back since . https://t.co/uS7bbWsHgW
the lakes. Only in record stores on 23rd April. #RSD22 @taylorswift13 https://t.co/J2qKgJBUYk https://t.co/RPpEWPgTAC
Key Insights & Takeaways
The account leverages celebrity ambassadors to boost visibility and engagement. Exclusive vinyl releases create urgency and drive traffic to record stores. Regular updates and promotions keep the audience informed and interested in Record Store Day events.
Strengths
- + Established follower base of 62,566
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @RSDUK reveals an growing Twitter presence with 62,566 followers. The account demonstrates a content-creator strategy, averaging 44.7 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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