Rugby Canada
Official Twitter of the national governing body of the sport of rugby in Canada 🏉🇨🇦
70,145
Followers
741
Following
40,524
Tweets
17.8
Avg Engagement
952
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @RugbyCanada's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2008-11-08
- Verification:No
- Location:Langford, BC
Data Summary
- Tweets Analyzed:3,250
- Avg Likes per Tweet:13.8
- Avg Retweets per Tweet:4.0
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,250 tweetsThe account consistently receives a high number of likes and retweets, indicating strong audience interaction. Top tweets often relate to significant milestones and victories, which drive engagement.
13.8
Avg Likes/Tweet
4.0
Avg Retweets/Tweet
44,902
Total Likes
12,843
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
4
Median Likes
1
Median Retweets
20
75th Percentile
1,050
Top Tweet
0.25
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
52.2%
Original
30.5%
Replies
13.6%
Retweets
3.8%
Quotes
0.0%
Threads
1.3%
With Media
80.7%
With Links
69.0%
With #Tags
36.3%
With @Mentions
65.0%
With Emojis
219
Avg Length
Audience Reaction Profile
Interactive
Balances broadcasting with conversation
0.58
Reply/Original Ratio
0.28
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
66.6%
Weekday Posts
33.4%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,250 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 441 retweets (14% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,250 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe primary audience includes rugby fans, athletes, and sports enthusiasts in Canada. It also reaches international followers interested in Canadian rugby and global rugby events.
Average
Audience Quality
26.3%
Suspicion Index
29.7%
Low-Quality %
31
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
36.3%
Empty Bio
33.9%
<10 Tweets
13.2%
Mass Following (>2K)
0.0%
New (<90 days)
53.5%
Low Ratio (<0.1)
0.0%
New (<180 days)
83.3%
No URL
23.2%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
20,052,596
Total Potential Reach
31
Median Follower Reach
160
75th Percentile Reach
6.0%
>1K followers
0.8%
>10K followers
0.2%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
43.5%
Creators
4,349 accounts
22.6%
Consumers
2,265 accounts
33.9%
Dormant
3,386 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
55
Verified Followers
0.55% of total
923
Protected Accounts
9.23% of total
5 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,093,986 | Wrestler | Wrestling, Motivation, Self-promotion |
| @theJagmeetSingh | 602,163 | Politician | Politics, Leadership, Social Justice |
| @wwos | 260,732 | Sports Media | Sports, Commentary, News |
| @conquerer1 | 235,668 | Entertainer | MUSIC, AWARDS, CELEBRITIES |
| @rebeccagrants | 188,620 | Sportscaster | movies, TV, sports |
| @mcgillu | 156,157 | Education | education, research, service |
| @ViaplaySportsUK | 153,250 | - | - |
| @BBCScrumV | 139,711 | Sports Journalist | Rugby, News, Podcast |
| @ExeterChiefs | 124,540 | Rugby Club | Rugby, Champions, Winners |
| @Spichael1964 | 103,690 | Content Creator | rugby, music, comedy |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
6,374
Followers With Bio
3,626
Followers Without Bio
63.74%
% With Bio
36.26%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,250 analyzed3,360
Combined Engagement
2,922
Total Likes
438
Total Retweets
672
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
80%
With Hashtags
60%
With @Mentions
100%
With Links
Topical Analysis:
Fought until the very end. Incredibly proud. Congratulations @englandrugby #RugbyCA #RWC2021 https://t.co/B0jJoAZFVY
1/5: Rugby Canada has relieved Jamie Cudmore of his coaching duties with the Canadian Rugby Development Academy and Men’s Rugby Team effective immediately. https://t.co/AiTW7uuxuM
🇨🇦🫶🏽 FULL-TIME: 8 years in the making. Your team is BACK in the @rugbyworldcup Semi-Finals! #RugbyCA #RWC2021 https://t.co/XEfkmUorfk
Canada wins! Incredible performance from Canada in their first Rugby World Cup 2023 Qualification Pathway match against @USARugby! 🍁 FT: Canada 34-21 USA 🏉 #CANvUSA | @DHLRugby https://t.co/FSVjAA9zFZ
Thank you, St. John's! 👏🍁 #RugbyCA | #CANvUSA | #RWC2023 https://t.co/6nOSQ2rJCi
Key Insights & Takeaways
The account emphasizes major rugby events and national team achievements, which resonate well with followers. Content related to World Cup participation and team milestones tends to generate the highest engagement. Verified status and official branding contribute to the account's credibility and trust among followers.
Strengths
- + Established follower base of 70,145
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @RugbyCanada reveals an growing Twitter presence with 70,145 followers. The account demonstrates a content-creator strategy, averaging 17.8 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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