Runner's World

Runner's World

@runners_es

Twitter oficial de la edición española de la revista Runner's World. En Instagram: https://www.facebook.com/unsupportedbrowser

Spain https://www.runnersworld.com/es/ Joined 2010-09-07 Date of Analysis: Dec 16, 2025

112,051

Followers

1,528

Following

130,070

Tweets

16.3

Avg Engagement

1,691

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @runners_es's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Macro Influencer (100K+)
  • Account Age:2010-09-07
  • Verification:No
  • Location:Spain

Data Summary

  • Tweets Analyzed:3,250
  • Avg Likes per Tweet:8.8
  • Avg Retweets per Tweet:7.5
  • Followers Analyzed:10,000

Engagement Analysis

Based on 3,250 tweets

The account has a moderate to high engagement rate, with an average of 727 likes and 157 retweets per tweet. The content is well-received, as evidenced by the high number of interactions and the popularity of top tweets.

8.8

Avg Likes/Tweet

7.5

Avg Retweets/Tweet

28,550

Total Likes

24,498

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

3

Median Likes

1

Median Retweets

8

75th Percentile

11,802

Top Tweet

0.15

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Broadcaster

Primarily shares original content

95.4%

Original

1.5%

Replies

2.0%

Retweets

1.1%

Quotes

0.0%

Threads

0.0%

With Media

99.4%

With Links

12.3%

With #Tags

15.8%

With @Mentions

11.5%

With Emojis

165

Avg Length

Audience Reaction Profile

Broadcast

Focuses on original content over replies

0.02

Reply/Original Ratio

0.54

Quote/RT Ratio

Posting Rhythm

Somewhat Bursty

Occasional posting spikes

74.8%

Weekday Posts

25.2%

Weekend Posts

Top Hashtags

#munich2022 (105) #worldathleticschamps (64) #runnersworld (35) #istambul2023 (20) #runxobypuma (11) #londonmarathon (9) #runpuma (9) #wmtrc (7) #chicagomarathon (7) #primeday (7)

Most Mentioned

@marianoobst97 (21) @oscarhusillos (20) @runners_es (19) @asiermartinez17 (17) @misabel_perez (16) @adryben44 (16) @atletismorfea (16) @mariogarciaromo (15) @adelmechaal (15) @jesusgomez_mf (14)

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Content Strategy Analysis

Based on 3,250 tweets

Content Type Distribution

Content Breakdown

Original Tweets 3,101 (95%)
Replies 49 (2%)
Retweets 65 (2%)
Quote Tweets 35 (1%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 65 retweets (2% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,250 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 10,000 followers

The audience is primarily interested in sports, particularly running and triathlon, and includes athletes, fitness enthusiasts, and sports fans. They are likely to be active on social media and engaged with content that highlights athletic achievements.

Average

Audience Quality

21.5%

Suspicion Index

27.9%

Low-Quality %

44

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

41.5%

Empty Bio

21.8%

<10 Tweets

9.3%

Mass Following (>2K)

0.0%

New (<90 days)

45.2%

Low Ratio (<0.1)

0.0%

New (<180 days)

87.7%

No URL

14.3%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

18,233,899

Total Potential Reach

44

Median Follower Reach

178

75th Percentile Reach

5.0%

>1K followers

0.5%

>10K followers

0.1%

>50K followers

0.1%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

58.3%

Creators

5,829 accounts

19.9%

Consumers

1,987 accounts

21.8%

Dormant

2,184 accounts

22

Verified Followers

0.22% of total

4.2%

Professional Bios

founder, dev, analyst, etc.

0.12

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

Madrid, Comunidad de Madrid (103) España (93) Madrid (89) México (55) Bogotá, D.C., Colombia (54) Spain (50) Mexico (43) Barcelona (40) Colombia (36) Venezuela (32)

22

Verified Followers

0.22% of total

1,196

Protected Accounts

11.96% of total

7 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@JohnCena 14,093,769 Wrestler Wrestling, Motivation, Self-promotion
@jorcervan 237,734 Writer Mythology, Self-discovery, Openness
@TeamRojas45 219,704 Athlete Athletics, Barcelona, Nike
@ICano7 175,936 Journalist Informador, imparcial, verdad
@RoiLopezRivas 119,160 Geologist Gobierno, URSS, Chavista
@SalomonSports 87,508 Outdoor Sports Outdoor sports, French Alps, Future innovation
@RunnerBliss 76,954 Runner Running, Fitness, Health
@jpuopolo 66,009 Entrepreneur Entrepreneurship, Family, Farming
@AdelgazarNet 64,702 Nutricionista recetas ligeras, consejos, noticias
@escritoenmi 53,026 Escritora writing, silence, dreams

Top Keywords in Follower Bios

vida (309) runner (254) running (240) deporte (180) correr (150) amante (141) siempre (127) futbol (117) atletismo (111) gusta (108)

Top Hashtags in Follower Bios

#running (29) #runner (26) #trailrunning (10) #trailrunner (6) #run (5) #bitcoin (5) #edufis (5) #mu (5) #trail (4) #deportes (4)

5,846

Followers With Bio

4,154

Followers Without Bio

58.46%

% With Bio

41.54%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,250 analyzed

18,887

Combined Engagement

3,998

Total Likes

14,889

Total Retweets

3,777

Avg per Tweet

Key Metrics for Viral Tweets

20%

With Media

40%

With Hashtags

40%

With @Mentions

100%

With Links

Topical Analysis:

Sports Running Triathlon Athletes Achievements World Records Inspiration

Key Insights & Takeaways

The account focuses on high-profile athletes and their achievements, which helps in attracting attention and engagement. It uses hashtags and links to additional content, which can drive traffic and increase visibility. The content is often emotionally charged, such as celebrating world records and inspiring stories, which resonates with the audience.

Strengths

  • + Established follower base of 112,051
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @runners_es reveals an growing Twitter presence with 112,051 followers. The account demonstrates a content-creator strategy, averaging 16.3 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025