Rwanda Utilities Regulatory Authority - RURA

Rwanda Utilities Regulatory Authority - RURA

@RURA_RWANDA

RURA’s vision is to be globally recognized as an effective regulator: ICT | Postal services | Energy | Water | Sanitation | Transport | Radiation Protection

Rwanda https://www.rura.rw/ Joined 2012-08-16 Date of Analysis: Dec 16, 2025

118,952

Followers

1,069

Following

5,108

Tweets

19.7

Avg Engagement

76

Listed

Yes

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @RURA_RWANDA's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Macro Influencer (100K+)
  • Account Age:2012-08-16
  • Verification:Yes
  • Location:Rwanda

Data Summary

  • Tweets Analyzed:3,245
  • Avg Likes per Tweet:11.8
  • Avg Retweets per Tweet:7.9
  • Followers Analyzed:10,000

Engagement Analysis

Based on 3,245 tweets

The account consistently receives a high number of likes and retweets, indicating strong public interest. Engagement is driven by informative and timely updates on regulatory activities.

11.8

Avg Likes/Tweet

7.9

Avg Retweets/Tweet

38,307

Total Likes

25,547

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

2

Median Likes

1

Median Retweets

14

75th Percentile

1,314

Top Tweet

0.17

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Conversationalist

Highly engaged in discussions

25.1%

Original

61.1%

Replies

13.1%

Retweets

0.8%

Quotes

0.0%

Threads

0.2%

With Media

40.8%

With Links

31.1%

With #Tags

69.0%

With @Mentions

5.0%

With Emojis

202

Avg Length

Audience Reaction Profile

Conversational

Engages heavily in discussions

2.44

Reply/Original Ratio

0.06

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

89.2%

Weekday Posts

10.8%

Weekend Posts

Top Hashtags

#rwot (408) #rwanda (180) #rura (117) #greenrwanda (110) #recyclerevolution (81) #covid19 (80) #covid (39) #covidー19 (24) #tas2019 (23) #kigali (22)

Most Mentioned

@rwandapolice (614) @cityofkigali (259) @rura_rwanda (225) @rwandainfra (156) @rwandaict (100) @rbarwanda (89) @pnyirishema (89) @oswaki (86) @rnpspokesperson (63) @mtnrwanda (62)

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Content Strategy Analysis

Based on 3,245 tweets

Content Type Distribution

Content Breakdown

Original Tweets 813 (25%)
Replies 1,982 (61%)
Retweets 424 (13%)
Quote Tweets 26 (1%)

What This Reveals About Their Strategy

This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.

The 424 retweets (13% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,245 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 10,000 followers

The primary audience includes citizens, businesses, and stakeholders in regulated sectors. The content is tailored to inform and engage a broad public and industry-specific groups.

Below Average

Audience Quality

39.5%

Suspicion Index

58.8%

Low-Quality %

6

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

70.2%

Empty Bio

68.0%

<10 Tweets

1.4%

Mass Following (>2K)

0.0%

New (<90 days)

71.4%

Low Ratio (<0.1)

0.0%

New (<180 days)

96.9%

No URL

47.4%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

813,611

Total Potential Reach

6

Median Follower Reach

20

75th Percentile Reach

0.9%

>1K followers

0.1%

>10K followers

0.0%

>50K followers

0.0%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

8.9%

Creators

888 accounts

23.1%

Consumers

2,308 accounts

68.0%

Dormant

6,804 accounts

7

Verified Followers

0.07% of total

3.2%

Professional Bios

founder, dev, analyst, etc.

0.05

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

Rwanda (644) Kigali (145) Kigali Rwanda (59) Kigali, Rwanda (45) kigali (39) Kigali-Rwanda (32) République du Rwanda (22) Kigali,Rwanda (22) Nairobi, Kenya (15) Kampala, Uganda (11)

7

Verified Followers

0.07% of total

213

Protected Accounts

2.13% of total

1 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@David_S_Tembe 115,421 Police Chief Law enforcement, community engagement, public safety
@thecatbabalao2 57,721 - -
@DrMumbogoS 37,162 - -
@RwandAgriExport 20,286 - -
@CalvinMutsinzi 18,621 - -
@Unity_MemoryRw 16,659 - -
@sylvain_sem 13,957 - -
@mucuruzicom 13,768 - -
@EmmyGisa3 12,522 - -
@_ReneOG 10,407 - -

Top Keywords in Follower Bios

god (160) rwanda (149) love (80) student (78) life (75) business (62) university (61) engineer (58) rwandan (55) work (48)

Top Hashtags in Follower Bios

#twese (7) #rwanda (7) #teampk (6) #abakeramurimo (4) #abakaramurimo (3) #journalist (2) #kigali (2) #if (2) #1 (2) #team (2)

2,978

Followers With Bio

7,022

Followers Without Bio

29.78%

% With Bio

70.22%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,245 analyzed

5,122

Combined Engagement

1,822

Total Likes

3,300

Total Retweets

1,024

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

60%

With Hashtags

60%

With @Mentions

40%

With Links

Topical Analysis:

Regulation Public Services Transportation Ict Energy Postal Services
Rwanda Utilities Re…
@RURA_RWANDA

Hashingiwe ku byemezo by’inama Minisitiri w’Intebe yagiranye n’inzego zitandukanye, RURA iramenyesha Abaturarwanda bose ko ibiciro by’ingendo rusange byari byashyizweho tariki 14/10/2020 byahagaritswe mu gihe hagisuzumwa uko ubukungu bugenda bwisuganya muri ibi bihe bya #COVID-19

2020-10-21
Retweets: 295 Likes: 1,019 Engagement: 1,314
Rwanda Utilities Re…
@RURA_RWANDA

RT @PrimatureRwanda: Observing the global trend of the COVID-19 &amp; considering the experiences of other countries, there is a clear need for additional steps to ensure that COVID-19 does not spread further in Rwanda. The following measures will be in force beginning at 23:59

2020-03-21
Retweets: 1,134 Likes: 0 Engagement: 1,134
Rwanda Utilities Re…
@RURA_RWANDA

Mu rwego rwo kwirinda no gukumira icyorezo cya #COVID19, RURA iramenyesha abantu bose ko kugenda abagenzi bahagaze muri buses bibaye BIHAGARITSWE. Buri mugenzi azajya agenda yicaye mu mwanya we. Dukomeze kwirinda iki cyorezo dukurikiza amabwiriza yatanzwe n'inzego zibishinzwe. ht

2020-03-15
Retweets: 226 Likes: 803 Engagement: 1,029
Rwanda Utilities Re…
@RURA_RWANDA

RT @RBCRwanda: We are introducing the use of robots in the management of our #COVID19 Treatment Centers to reduce transmission risks. Robots will screen temperature, monitor status, keep medical records of Patients. @RwandaICT @RISARwanda @RURA_RWANDA https://t.co/2BXmUaT4HI

2020-05-08
Retweets: 903 Likes: 0 Engagement: 903
Rwanda Utilities Re…
@RURA_RWANDA

RT @PrimatureRwanda: Statement on Cabinet Resolutions of 30/04/2020 https://t.co/Q7RW6LQCik

2020-04-30
Retweets: 742 Likes: 0 Engagement: 742

Key Insights & Takeaways

The account frequently highlights regulatory actions and public service improvements. It uses hashtags like #COVID19 to address current issues and public concerns. There is a focus on transportation and service delivery, indicating key areas of regulatory interest.

Strengths

  • + Established follower base of 118,952
  • + High community engagement through conversations
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @RURA_RWANDA reveals an growing Twitter presence with 118,952 followers. The account demonstrates a conversation-first approach, averaging 19.7 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025